+14Happy Friday, Arboretum Members! Welcome back to the new edition of This Week in Social!
We invite you to use this thread to share any recent social media stories—good or bad—that you found compelling. Which news, strategies, or campaigns sparked your curiosity? Which ones made you cheer, and which ones caused a moment of pause?
We would love to hear what stood out to you and why.
+7Just in time for Halloween, Threads is launching ‘Ghost Posts’ to inspire more people to share content. It’s like Instagram Stories for Threads. The posts get archived after 24 hours, and the hope is that people will be a little more unfiltered and use the app more.
+6not really a “story” but… I joined an 2026 planning offsite our demand gen team was hosting and they brought in a Forrester analyst to discuss how the buyer journey is changing… and I grabbed a screenshot of this slide because social is second from the top! It’s proving its business value in driving interest into and through the funnel. I loved the third-party validation!
Current Sprout Customer or have an account already?
Login for community access.
Don't have an Arboretum login? Create an account for community access.
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.