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Jonathan Zuluaga
Former Community Manager
Jun 20, 2025 2:24 PM UTC
3-Minute Video

This Week in Social: Reels Everywhere, TikTok AI, and Milestone Moments

This Week in Social: Reels Everywhere, TikTok AI, and Milestone Moments

We’ve got a fresh episode of This Week in Social ready for you!

From Facebook turning everything into a Reel (yes, really) to TikTok testing new AI-powered video tools — this week’s stories cover some big shifts across your favorite platforms. We’re also chatting about where people are actually getting their news (hint: it's not cable), and Instagram’s latest feature that helps you track your wins without opening a spreadsheet.

🎥 Watch the full episode:

 

Read more about the stories:

👀 Question of the Week:
What’s one content tool or feature you’re excited to test this year?

    6 replies

    Erin Chapman
    Tagged Tendril
    Jun 23, 2025 8:00 AM UTC

    I love these social updates, I watch every single one and they are super useful!

      laure.brooks
      Seedling
      Jun 23, 2025 9:47 AM UTC

      I agree ​@Erin Chapman. I look forward to watching these to stay on top of what’s new in social, when I get to the office with my coffee on a Monday morning (I don’t work on Fridays). Keep it up. Thanks team. 

        Jonathan ZuluagaAuthor
        Former Community Manager
        Jun 23, 2025 3:02 PM UTC

        Thanks for watching ​@Erin Chapman and ​@laure.brooks!! 😊 

        - Jonathan Z, Former Arboretum Moderator
          maureen.fitzgerald-penn
          Tagged Tendril
          Jul 11, 2025 3:48 PM UTC

          Just watched my first weekly social update -- and I’m hooked. Love the short format and opportunity to take a deeper dive if interested. Thanks Sprout team!

          emma.peneguy
          Boosted Blossom
          Jul 11, 2025 4:20 PM UTC

          Ooof, definitely going to play around with TikTok’s AI feature, but honestly I wish social platforms would stop pushing AI generated content on us. 

          patrick.jervis
          Seedling
          Jul 11, 2025 9:58 PM UTC

          I like the new TikTok tools. That can be helpful. 

          I read somewhere that YouTube is cracking down on AI-generated content, especially repetitive and non-original content. Crazy how one is embracing it and another is not. 

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