Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

  • 154 Topics
  • 387 Replies

154 Topics

Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

Spotify Wrapped: What marketers can learn from the viral campaignNews

As a huge Spotify wrapped fan, I had to share this article by our content team. The popularity and growth this campaign sees every year is something we all can learn from. Check it out and let us know in the thread what you think.Spotify Wrapped: What marketers can learn from the viral campaign

342
Laura Porcincula
Community Manager
11 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎥 Watch: This Week In Social - December 14thVideo

It’s the end of the year and changes are in the air! Hear all about the new instagram features, new reports and the latest about Twitter! Read more:Pinterest Predicts 2023 report New Sharing Features on Instagram New Reuters Report Checkmarks and badges on Twitter

240
Jonathan Zuluaga
Community Manager
11 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎥 Watch: This Week In Social - December 5thVideo

Hello Community! Things are moving and shaking this week in social and we have a lot to share! Check it out! Continue reading about these stories:Meta Report Reddit images in comments announcement Instagram candid tests Twitter bot test

420
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎥 Watch: This Week In Social - November 28Video

Happy Wednesday, community! It’s another a week in social and here are some of the stories we’re following!Read the articles:Life event index WhatsApp New Features Pinterest Ends Creator Rewards Program  

210
Jonathan Zuluaga
Community Manager
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

How to make the most of holiday marketing on socialBlog

In this article, we’re exploring how your brand can lean into holiday marketing on social media to make the most of the elongated festive season—from early Black Friday campaigns to the beginning of the new year.Read more - How to make the most of holiday marketing on social

140
Laura Porcincula
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎥 Watch: This Week In Social - November 21Video

This week we’re talking about the world’s biggest event, the 2022 FIFA World Cup and how many of the social media platforms are capitalizing and helping fans connect around the globe. ⚽️Want to learn more? Check out the articles here:Experience the 2022 FIFA World Cup on Snapchat The FIFA World Cup 2022™ on YouTube Tell your brand story during sporting moments with Meta

90
Jonathan Zuluaga
Community Manager
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

How to create a Black Friday marketing strategy for social mediaBlog

Black Friday is almost upon us! In this article Sprout’s @aubree.smith shares tips to conquer campaigns and trends for the upcoming holiday season. Thread your thoughts and takeaways below.How to create a Black Friday marketing strategy for social media

70
Laura Porcincula
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎥 Watch: This Week In Social - November 14Video

Brands are gearing up for the holidays while others are making changes to their platforms. Check out this week’s top social media stories: Want to read more about these news? Check out the following articles: Pinterest TV expands to Canada WhatsApp Communities Launch Twitter's 'Blue Verified' Launch TikTok Holiday Toolkit

200
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎥 Watch: This Week In Social - October 31stVideo

Big changes are happening on social networks like Twitter while other platforms are doubling down on investing in creators. Check out what’s happening in social this week: Read the articles here:TikTok launches the TikTok Academy Twitter Buyout Meta announced the “Creators of Tomorrow” class Snapchat integrates with BigCommerce

370
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎥 Watch: This Week In Social - October 24thVideo

From music on Instagram to new design on Youtube, here’s what’s happening this week in social:Read the articles here:Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile YouTube Announces a Range of Design Changes and UI Updates, Including Pinch-to-Zoom - LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option What change surprised you the most? 

260
Jonathan Zuluaga
Community Manager
1 year ago
mike.blight
mike.blightSprout Team
published in Latest Talks & Trends

📊 The Power of Employees: Predicting the Best Outcomes for Brand AdvocacyData Report

Social media is getting louder. New platforms are emerging, algorithms are changing and more and more people are logging on. As social media becomes more prevalent in our daily lives, businesses are using it for everything from marketing to R&D to customer care. The business value of social can’t be overstated.Read the full report: https://sproutsocial.com/insights/data/brand-advocacy/Check out the latest stats from the 2022 Report:Engaged users spend more than 60 minutes a day on social media platforms, with casual users spending less than an hour daily. Over half (59%) of respondents identified as engaged users. 

443
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

Watch: This Week in SocialVideo

This week we’re focused on sharing some changes happening to popular social networks like TikTok and Twitter! Check out what’s happening this week in social: Read the articles here: Snapchat unveils AR-to-Purchase activation for halloween costumes TikTok launches photo mode YouTube launches @ mention handles for channels Twitter has finally added an edit button

300
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

Halloween hashtags to kickoff spooky season

Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it’s time for your brand to get in on the fun.In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy.Read the full article: https://sproutsocial.com/insights/halloween-hashtags/  

80
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

Digital easter eggs: The brand marketing tactic you need to know

A digital easter egg is a hidden message or feature found in digital works, like a video game, website or movie trailer.Sometimes, it’s the little things that mean the most. Digital easter eggs are usually in the small details but they make a major impact on social. Here’s why: https://sproutsocial.com/insights/digital-easter-eggs/

120
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

14 best shopping apps of 2022

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025.Check out the newest Sprout blog article highlighting the top shopping apps of the year: https://sproutsocial.com/insights/shopping-apps/

41
Laura Porcincula
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

Have you joined BeReal?

I recently joined BeReal and am curious if other folks are also using it? For those who aren’t as familiar, BeReal is a social media platform built around spontaneity.prompt goes out to everyone at the same time. You have two minutes to take a picture of yourself and your surroundings—and if you don’t, the app lets your friends know.Want to learn more? Check out this latest article by Sprout Social’s Katie Woods! https://sproutsocial.com/insights/bereal-social-media-authenticity/

8511
J
New User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for 💼, 🥰 and more 👀

Adobe has released their newest report, “The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for 💼, 🥰 and more 👀.”Check out how they broke down the data and provided actionable insights into how emojis have become an important part of how we communicate!Read the report: https://blog.adobe.com/en/publish/2022/09/13/emoji-trend-report-2022

261
lisa.rodrigo
Advanced User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Latest Talks & Trends

Breaking down “It’s Corn”: I can’t imagine a more beautiful thing

If you’ve spent any time online recently, you’ve probably heard a lot about corn. According to a recently trending TikTok song, it’s a “big lump with knobs”. A new TikTok sound, titled “Corn but it becomes a song and unites world” spawned over 607,000 videos at the time of publication, and that number is only growing. As the song says, “it has the juice”.Check out the full article on Sprout Social’s Insight Blog: https://sproutsocial.com/insights/its-corn-viral-trend/

0
Jonathan Zuluaga
Community Manager
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends

Advocacy - How are you driving adoption and engagement?

I have a few questions for anyone running a successful advocacy program.How do you drive internal Advocacy adoption? What are your favorite metrics to measure success? How do you recognize top performers?

1547
lisa.rodrigo
Advanced User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

📆 You don't want to miss this! The Latinx connection: Creators get real on brand partnerships and Hispanic Heritage MonthEvent

We’ve teamed up with @violeta.venegas, Vanessa Sirias and Lis Wonder  who are a powerhouse of Latinx creators. Their communities have a combined following of 3.4 million and a highly engaged audience. Join us and walk away knowing...How to work with creators Understanding the true cost of building creator campaigns How brands can appropriately tap into and celebrate Hispanic Heritage Month and much more!RSVP NOW:  

80
Jonathan Zuluaga
Community Manager
1 year ago
mike.blight
mike.blightSprout Team
asked in Latest Talks & Trends

[Research] How teens are using social media

Hi Community! Pew Research Center released a new report titled “Teens, Social Media and Technology 2022.” It might not be immediately evident why we should care about teens' social use. I'd start with the thought exercise of "Just how many brands are on social promoting their products to teens.” Heck, how many of the brands that you represent/work with are engaging with this new generation of social media savant?Some of my favorite stats for you:Pew’s research paints an even more stark contrast in expected YouTube use from that demographic than even our own 2022 Index Data. Nearly half of teens now say they use the Internet ‘almost constantly’ (as demonstrated in this data viz) What sticks out to all of you? Anything that Pew missed in their research? Any tips for how your brand makes decisions based on these demographic data points? 

0
mike.blight
1 year ago
R
Frequent User
rebecca.mcneillFrequent User
asked in Latest Talks & Trends

Manufacturing Industry Social Benchmarks

I’m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!

5
R
Frequent User
1 year ago
K
Frequent User
kelsey.kruzelFrequent User
asked in Latest Talks & Trends

Capitalizing on Memes while protecting the brand

Hi social friends!Curious how your brands capitalize on trends like the “Little Miss” trend when it involves copyright. We’ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the “Little Miss” brand. Would love to know how you all approach trends/memes when there is copyright involved!

2
Jonathan Zuluaga
Community Manager
1 year ago
K
New User
karen.nowerNew User
asked in Latest Talks & Trends

LinkedIn profile badges, anyone?

Not sure if I have the right terminology here! I work for a member organisation. I’ve been asked to look into whether we can create some kind of digital badge or certificate for our members to add to their LinkedIn profiles. Wondered if anyone had any advice in this area please - my rudimentary google searches haven’t come up with the goods… thank you, Karen

3
M
Frequent User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends

🎧 In need of inspiration? Check out Sprout's Podcast: Social Creatures!

Social media is a place for everyone - how can you possibly stand out and be noticed?With a new episode every two weeks, Sprout Social’s Cat Anderson will chat with some of social media’s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media.🎙Start Listening Now Want to get some advice? Email us at soundadvice@sproutsocial.com. 

60
Jonathan Zuluaga
Community Manager
1 year ago
The Arboretum Terms of UseCookie settings