Latest Talks & Trends
Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.
- 154 Topics
- 387 Replies
This week we’re talking about the world’s biggest event, the 2022 FIFA World Cup and how many of the social media platforms are capitalizing and helping fans connect around the globe. ⚽️Want to learn more? Check out the articles here:Experience the 2022 FIFA World Cup on Snapchat The FIFA World Cup 2022™ on YouTube Tell your brand story during sporting moments with Meta
Brands are gearing up for the holidays while others are making changes to their platforms. Check out this week’s top social media stories: Want to read more about these news? Check out the following articles: Pinterest TV expands to Canada WhatsApp Communities Launch Twitter's 'Blue Verified' Launch TikTok Holiday Toolkit
Big changes are happening on social networks like Twitter while other platforms are doubling down on investing in creators. Check out what’s happening in social this week: Read the articles here:TikTok launches the TikTok Academy Twitter Buyout Meta announced the “Creators of Tomorrow” class Snapchat integrates with BigCommerce
From music on Instagram to new design on Youtube, here’s what’s happening this week in social:Read the articles here:Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile YouTube Announces a Range of Design Changes and UI Updates, Including Pinch-to-Zoom - LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option What change surprised you the most?
Social media is getting louder. New platforms are emerging, algorithms are changing and more and more people are logging on. As social media becomes more prevalent in our daily lives, businesses are using it for everything from marketing to R&D to customer care. The business value of social can’t be overstated.Read the full report: https://sproutsocial.com/insights/data/brand-advocacy/Check out the latest stats from the 2022 Report:Engaged users spend more than 60 minutes a day on social media platforms, with casual users spending less than an hour daily. Over half (59%) of respondents identified as engaged users.
This week we’re focused on sharing some changes happening to popular social networks like TikTok and Twitter! Check out what’s happening this week in social: Read the articles here: Snapchat unveils AR-to-Purchase activation for halloween costumes TikTok launches photo mode YouTube launches @ mention handles for channels Twitter has finally added an edit button
Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it’s time for your brand to get in on the fun.In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy.Read the full article: https://sproutsocial.com/insights/halloween-hashtags/
A digital easter egg is a hidden message or feature found in digital works, like a video game, website or movie trailer.Sometimes, it’s the little things that mean the most. Digital easter eggs are usually in the small details but they make a major impact on social. Here’s why: https://sproutsocial.com/insights/digital-easter-eggs/
I recently joined BeReal and am curious if other folks are also using it? For those who aren’t as familiar, BeReal is a social media platform built around spontaneity.prompt goes out to everyone at the same time. You have two minutes to take a picture of yourself and your surroundings—and if you don’t, the app lets your friends know.Want to learn more? Check out this latest article by Sprout Social’s Katie Woods! https://sproutsocial.com/insights/bereal-social-media-authenticity/
The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for 💼, 🥰 and more 👀
Adobe has released their newest report, “The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for 💼, 🥰 and more 👀.”Check out how they broke down the data and provided actionable insights into how emojis have become an important part of how we communicate!Read the report: https://blog.adobe.com/en/publish/2022/09/13/emoji-trend-report-2022
If you’ve spent any time online recently, you’ve probably heard a lot about corn. According to a recently trending TikTok song, it’s a “big lump with knobs”. A new TikTok sound, titled “Corn but it becomes a song and unites world” spawned over 607,000 videos at the time of publication, and that number is only growing. As the song says, “it has the juice”.Check out the full article on Sprout Social’s Insight Blog: https://sproutsocial.com/insights/its-corn-viral-trend/
📆 You don't want to miss this! The Latinx connection: Creators get real on brand partnerships and Hispanic Heritage MonthEvent
We’ve teamed up with @violeta.venegas, Vanessa Sirias and Lis Wonder who are a powerhouse of Latinx creators. Their communities have a combined following of 3.4 million and a highly engaged audience. Join us and walk away knowing...How to work with creators Understanding the true cost of building creator campaigns How brands can appropriately tap into and celebrate Hispanic Heritage Month and much more!RSVP NOW:
Hi Community! Pew Research Center released a new report titled “Teens, Social Media and Technology 2022.” It might not be immediately evident why we should care about teens' social use. I'd start with the thought exercise of "Just how many brands are on social promoting their products to teens.” Heck, how many of the brands that you represent/work with are engaging with this new generation of social media savant?Some of my favorite stats for you:Pew’s research paints an even more stark contrast in expected YouTube use from that demographic than even our own 2022 Index Data. Nearly half of teens now say they use the Internet ‘almost constantly’ (as demonstrated in this data viz) What sticks out to all of you? Anything that Pew missed in their research? Any tips for how your brand makes decisions based on these demographic data points?
I’m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!
Hi social friends!Curious how your brands capitalize on trends like the “Little Miss” trend when it involves copyright. We’ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the “Little Miss” brand. Would love to know how you all approach trends/memes when there is copyright involved!
Not sure if I have the right terminology here! I work for a member organisation. I’ve been asked to look into whether we can create some kind of digital badge or certificate for our members to add to their LinkedIn profiles. Wondered if anyone had any advice in this area please - my rudimentary google searches haven’t come up with the goods… thank you, Karen
Social media is a place for everyone - how can you possibly stand out and be noticed?With a new episode every two weeks, Sprout Social’s Cat Anderson will chat with some of social media’s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media.🎙Start Listening Now Want to get some advice? Email us at firstname.lastname@example.org.
Create an Account
Current Sprout Customer or have an account already?
Login for community access.
Social LoginLogin with your Sprout Social credentials
Log in to the Arboretum
Don't have an Arboretum login?
Create an account for community access.
Social LoginLogin with your Sprout Social credentials
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.