Latest Talks &amp; Trends

This Week In Social - February 16, 2024

Ready for your weekly dose of all things trending in the digital universe? Get comfy and join us for another exciting episode of 'This Week in Social' as we uncover the latest buzz and hottest topics lighting up your feeds!This week, dive into TikTok's new AI tool, Meta's Facebook iOS glitch fix, Instagram's DM filter update, and the latest on Bluesky's open invitation – all packed with insights to keep you ahead of the curve! Read these articles:Meta Promises Fix for Annoying 'Chirping' Glitch on Facebook iOS App

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Laura PorcinculaCommunity Manager

Advocacy - How are you driving adoption and engagement?

I have a few questions for anyone running a successful advocacy program.How do you drive internal Advocacy adoption? What are your favorite metrics to measure success? How do you recognize top performers?

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aubree.smithSprout Team

Sprout Article: Navigating social media in an election yearGet Your Quote Published

Hi social marketers! My name is Aubree, and I’m a Content Strategist on the Sprout team. I’m working on an article about navigating/managing social media during the 2024 US presidential election. We know the election will pose timely challenges for brand marketers, including (but not limited to): Ensuring brand messages and content stand out in flood of political posts Determining whether your brand will get political in its own content Finding the right influencers to partner with (on political and non-political content) Let us know in the comments: How are you adjusting your strategy for the election? What tools are helping you fortify your brand?If you’d like to be featured in the article, let me know! I can use the quotes you provide in the comments, you can answer questions via email or we can meet for a brief 15-minute call.

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Jonathan ZuluagaFormer Community Manager

Watch Now: This Week In Social - February 2, 2024 🎥

Happy Friday Arb Members! 🌟Join us for this week's episode where we dive into the latest in social media. Unlock detailed playlist analytics with YouTube, witness BeReal's authentic expansion for celebrities and brands, and explore TikTok's musical landscape shift. Plus, gain insights from LinkedIn's deep dive into what’s next for B2B video marketing.Catch the full scoop on our latest episode: Want to read more?Will Celebrities Be Real on BeReal? What’s Next for B2B Video Marketing in 2024?

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Jonathan ZuluagaFormer Community Manager

Watch Now: This Week In Social - January 26, 2024

Join @Laura Porcincula and I on "This Week In Social" as we explore the cutting-edge developments:This episode covers Chrome's groundbreaking AI features, TikTok advertising essentials, the evolving landscape of LinkedIn lookalike audiences, and TikTok's foray into longer content with 30-minute uploads. Don't miss out on the insights that could redefine your social media strategy!Watch now: Read more:Chrome is getting 3 new generative AI features

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Jonathan ZuluagaFormer Community Manager

Trends Community Question - Get quoted in a Sprout Social article!Community Question

What "big-picture" trends do you see starting, continuing or rising in 2024 for social marketers? (Your answer may be featured on the Sprout blog!)Social trends are bigger than just what sound or song is trending. The influence of AI as a tool, short-form video mixed with diversifying content, providing personalized and more surprise-and-delight customer care—these are the trends of the social landscape that social marketers need to watch.What trends do you think will show up, or continue, in the big-picture, 2024 social landscape? Let us know, and your response may be featured on Sprout's blog!

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Laura PorcinculaCommunity Manager

This Week In Social: January 19, 2024

Welcome back and happy Friday! This week we’re talking about some of the latest updates coming to Instagram, Threads and Youtube. We’re also highlighting some of our community spotlight and trending conversations in the Arb. What are you waiting for? Jump right in! Read more on these top stories here:You Can Now Cancel In-Progress Stories Uploads on Instagram YouTube - Easily change the layout of your content for Shorts Hide Both Like and Share Counts on Your Threads Posts

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Laura PorcinculaCommunity Manager

Discussion: How are you planning to work with influencers or creators this year?

Share in the thread below, how you are planning to work with influencers or creators in the year ahead!

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asked in Latest Talks & Trends

Ryan SwindallLevel 1

Adding job tabs to Twitter Profile.

Does anyone know how to add the “We’re hiring” tabs to Twitter?

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posted in Latest Talks & Trends

NycoleLevel 4

2024: What do you want to leave behind + what do you want to see more of?

This is one of my favorite questions to cap off a year. 👎🏻 What do you want to leave behind in 2023? AND 👍🏻 What are you excited to do more of/start in 2024? These can be personal to your situation or the industry as a whole.Ok I’ll go first to get everyone going….👎🏻 What I want to leave behind is more broadly for the industry as a whole - I want to see social break out of it’s silo and I don’t want people to think of it as an after thought. Also, companies need to invest in experienced social experts! If you want to leverage social in a major way for your brand you can’t expect one person with a few years experience to come in and conquer the world on their own - it isn’t fair to them. 👍🏻 I want to see more social first content being used beyond just organic social. Use it in paid (not just paid social), newsletters, emails, etc. The sky is the limit. If constructed well, your social team may be the most connected to your customers so the conte

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Laura PorcinculaCommunity Manager

🎥 Watch Now: This Week In Social - December 22, 2023

Happy Friday Arb members! We're back with the latest social media news in under 3 minutes. This week, we'll discuss YouTube trends for 2024, CapCut's latest update, and TikTok's plans to improve their viewing experience.Get the latest updates and watch now: Want to learn more about today’s stories? Check out the links below.A year on YouTube: Takeaways from great ads of 2023 TikTok App Update Enhances Viewing Experience On Tablets And Foldable Devices

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Laura PorcinculaCommunity Manager

🎧 Exploring the Spotify Wrapped Campaign: An Educational Short3-Minute Video

Spotify Wrapped season is here! There’s so much value in analyzing this viral campaign, in this video I dig into:Why Spotify Wrapped is so successful? How you can be innovative in your strategy Some of my favorite marketing humor posts from your peersWatch now: I’m a big fan of marketing humor, so please share your favorite Spotify Wrapped campaign posts in the thread below. I would really love to see them!

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posted in Latest Talks & Trends

craig.cordellLevel 4

What social trend will you put into action in 2024? 🔮

Social media marketers are sharing their social trends and year-in-review everywhere I look. They are often insightful ideas that could easily be put into action. Then the holiday break hits and I forget all those good intentions! What social trend you will put into action in 2024? 🔮 Interested to hear what you’ve got planned @rhys.jones & @hellis4!

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asked in Latest Talks & Trends

sedLevel 1

What's your average daily spend on Meta ads?

For those of you using Meta Business Manager and advertising on Facebook and Instagram, I’m curious what your daily average spend per campaign is? Please share what type of campaign objective and also campaign duration so there’s context for the group. Meta marketing pro is saying average $50 / day for traffic campaigns in general as a rule of thumb

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asked in Latest Talks & Trends

pat.pastranaLevel 1

No engagement growth for a while. How would you switch things up?

I work at a non-profit and the engagement is in a rough spot. The things we post get between 1-10 likes on a post. We have over 4000 Likes and 5000 Followers on Facebook. We’re supposed to be educational, informative, and helpful. Corporate tried encouraging more “fun” videos but their views are getting the same as ours - between 50-250 views per video. What’s the first steps you guys would take to switch things up? @craig.cordell @amanda.coe

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Jonathan ZuluagaFormer Community Manager

🎥 Watch Now: This Week In Social - December 15, 2023

Happy Friday and almost weekend, Arb members! As most of you are gearing up for the holidays and hopefully some R&R, we want to keep you informed on all the happenings in the world of social. This week we’re covering Linkedin newsletter, changes coming to Threads, new Pew Research and so much more!Get the latest updates and watch now: Want to learn more about today’s stories? Check out the links below.New Research Shows YouTube Remains the Top Social App for Teens

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Jonathan ZuluagaFormer Community Manager

Giveaway Extravaganza: Day 3Holiday Giveaway Extravaganza

What's your social media marketing pet peeve? Is it your hate for the world “viral”? Share it the thread below with the community and see if others can relate. Jump in on others conversations and share your perspective.How to Participate:Reply to the question in the thread below and converse with others for a chance to win a ChatGPT Bible Book, a $50 Amazon gift card, and swag like an Arboretum Pen, Sticker, and Echo Water Bottle!📆 Want to see the other giveaways? See the full line-up here:

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Laura PorcinculaCommunity Manager

🎥 Watch Now: This Week In Social - December 8th, 2023

Happy Friday Arb Members!It’s time to share your weekly update on all the things which happened this week in social.Watch me and @Jonathan Zuluaga dig into the latest now:Read more here:The Arboretum Holiday Giveaway Extravaganza! Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut Instagram and Facebook Messenger chats are being disconnected this month 2024 Instagram Trend TalkHelp wi

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Jonathan ZuluagaFormer Community Manager

🎥 Watch Now: This Week In Social - December 1st

It’s Friday Arb Members!This week we’re excited to celebrate an incredible 10,000 member milestone with you! Listen now as @Laura Porcincula and I share the latest news in the world of social media! Watch now: Share some of your ideas with @Katy4Riskonnect on how you’re overcoming the loss of LinkedIn Carousels in a few weeks.Want to learn more? Read the articles below:X Is Bringing Post Headlines Back to Link Previews In-Stream

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Laura PorcinculaCommunity Manager

🎥 Watch Now: This Week In Social - November 17th, 2023

It’s Friday Arb Members!Get your weekly dose of social news now. We’ve got TikTok updates for Agencies, new Instragram Reel sharing options, and much more. Join me and @Jonathan Zuluaga, as we dive into the latest in social!Watch now: Want to learn more? Read the articles below:Introducing our badged TikTok Agency Partners Threads Appears to Be Developing Hashtag Support, Based on New Back-End Insights Instagram Rolls Out Option To Share Reels and Feed Posts With ‘Close Friends’ Only

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Jonathan ZuluagaFormer Community Manager

🎥 Watch Now: This Week In Social - November 10th, 2023

Happy Friday, Arb members! We’re coming at ya with a new episode featuring some of the latest happenings on Instagram DMs, Canva AI and much much more! So, watch now:Want to learn more? Read the articles below:Instagram will finally let you disable read receipts in DMs Lapse, a photo-sharing app with a film feel, might be the low-key platform you've been looking for Rockerbox brings expanded marketing measurement to TikTok advertisers

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Jonathan ZuluagaFormer Community Manager

🎥 Watch Now: This Week In Social - November 3, 2023

It’s Friday! Join us for a thrilling episode of "This Week In Social"! We've got the scoop on X's new video call feature in its Premium package – is it worth the upgrade? And for all the advertisers out there, TikTok and Salesforce Marketing Cloud have teamed up to simplify lead generation. Instagram is leveling up its API game with Reels upgrades, making it smoother than ever for third-party platforms. So, what are you waiting for?Watch now:Read more:TikTok announces new integration for advertisers using Salesforce Marketing Cloud Snapchat -

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Jonathan ZuluagaFormer Community Manager

🎥 Watch Now: This Week In Social - October 27, 2023

Happy Friday, Arboretum Members!It’s time for the latest updates in the wild world of social, tune in as @LauraPorcincula and I discuss the top stories this week!Watch Now: Want to learn more? Read about these stories below:LinkedIn Expands Profile Verification to More Users Halloween on TikTok: Spooktacular Insights to Help Your Small Business Boost Sales Introducing Broadcast Channels on Facebook and Messenger

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Laura PorcinculaCommunity Manager

🎧 Watch Now: This Week In Social - October 20, 2023

Happy Friday, Arboretum members!Get your popcorn ready! It’s time for all the latests updates in the wild world of social.Want to learn more? Read about these stories below: Introducing CapCut for Business From your phone to the TV, get a taste of the latest YouTube updates X’s Latest Experiment Will Charge New Users $1 To Engage in App

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Laura PorcinculaCommunity Manager

📺 Watch Now: This Week In Social - October 11th

It’s Friday Arb members!In this week’s episode, @Jonathan Zuluaga and I share updates on TikTok publishing, the latest in Instagram engagement features, and so much more! The wait is over! Watch now: Want to learn more? Read about these stories below:Google Expands Access to Social Media Links in Google Business Listings Effortlessly share to TikTok with Direct Post: Seamless integrations with Adobe and a range of partners Meta employee accidentally shows how Trending Topics will work on Threads

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