Latest Talks & Trends
Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.
- 115 Topics
- 241 Replies
Discussion: What was your favorite part of yesterday's Index webinar?
Happy Wednesday everyone! There were so many great learnings in the Sprout Social Index webinar yesterday.What was your favorite topic discussed?Are there any new actions you plan to take in your social strategy? Do you still have questions?On Friday there will be an AMA with Mike Blight, lead researcher and webinar guest, hosted right here in the Sprout Community.RSVP here and add it to your calendar! Thread your questions for Mike here.
B2B Social Media Strategies
B2B social media is constantly changing. Social Media platforms no longer want you to drive traffic from their channels to your site, which means engagement and reach have gone down. What are you doing in the B2B space to engage your audience? What content is working? Is there a company that is doing a great job?
Social Media Challenges
Our team here at Sprout recently published this article summarizing some of the toughest social media marketing challenges and ways to solve for them. I would love to hear how this article resonates with folks. Is there a challenge that stands out to you and your team? Are there any solutions, either provided in the article or not, that you’ve tried and have made a noticeable impact?8 of the toughest social media marketing challenges (and how to overcome them)
What's trending in aged care and health care?
I want to know what the latest social trends are in the aged care and health care sectors. What are your followers engaging with the most? Have you had something go viral recently? Bonus points for Australian trends. We are on YouTube, Instagram, LinkedIn and Facebook. Looking in to TikTok, too.
Hi all! I work for a gaming company that sells table top miniatures and board games as well role playing games like Dungeons and Dragons. We’ve been working with a lot of influencers recently on Tik Tok, IG, and YouTube and are having a hard time figuring out the best way to organize all the data to track each influencer’s post performance. We are monitoring likes, comments, and views. We tried using just an Excel file and it gets messy very quickly. Does anyone use a different platform or service they love for influencer tracking or how do you all go about tracking influencer content?
e.l.f. & Dunkin Collaboration - An unlike pair
I wanted to share this recent blog article about e.l.f.’s and Dunkin’s collab. What really stood out to me was the unlikely partnership here and how they build such a strong campaign around it.Take a read: https://sproutsocial.com/insights/brand-collaborations-101/Are there other collabs you’ve seen that we’re a unlikely pairing?
Ambassador Program Performance
How are you proving that your ambassador program is worth a budget? What KPIs and metrics are you tracking to ensure that you are getting an ROI? My other question is, how are you determining the goals of your KPIs and metrics for your ambassador program?EX: John Doe has 1.4 million followers on Instagram - we want him to reach XXX amount of people, have XXX amount of interactions, and XXX amount of users convert to XXX amount of revenue.
Your chance to be quoted in a Sprout Insights' Article
Hi Community, we need your help! Our content team has put together the below survey asking for advice and predictions about your viewpoints on the future of social messaging.https://docs.google.com/forms/d/e/1FAIpQLSfDwJ3riro9425_GNsiULjiHc-TXSBtzqFmmsdX0D7xzlbeyw/viewformParticipate in the survey for your chance to be quoted in the article!
Do hashtags actually matter?
The age old question that no one ever seems to have the answer to. It’s great that Sprout have the first comment feature but is it even worth it?On Instagram does putting them in the comments versus the post actually matter?My hunch on hashtags on platforms like Twitter and LinkedIn is, are you just giving the user a reason to leave your content and go engage with someone else’s content? Or are people actually coming to your content from a hashtag?What are people’s thoughts?
B2B Influencer Tips?
Howdy!I work for an agency that focuses on B2B tech, and we’ve dabbled influencer work from time to time, but it has always been more along the lines of a B2C program AKA a traditional influencer program. Does anyone have tips and tricks they can share for running a successful B2B influencer program? So far, we’ve researched and recommended SMEs and trade publications for our clients to tap into, but we haven’t got to actually manage that program. Are B2B influencer fees similar to traditional influencers? Is there ever an opportunity to negotiate exclusive relationships?Do you have to do more coaching with B2B influencers?Do B2B influencers even really exist? Is it weird to ask industry leaders to partner? Thanks in advance for the help.
Adding Value to Social Media Packages
It’s so nice to meet everyone! I’m Lauren and I run a small boutique agency and have been in business for 8 years now. I would love to hear how everyone is continuing to educate their clients and add value to their social media services. Throughout the years, we have found that clients continue to devalue this service, and we have found that breaking social media into several areas of services (content, community, advertising, etc.) is most helpful for clients to understand the various ways social media agencies can lend a helping hand while getting properly compensated for the work that goes into these services. Would love to hear your ideas and what you’re doing!
Leveling Up on Paid LinkedIn? Need Help with Bids and Insight Tags.
Hello everyone! I would like to take my LinkedIn ads to the next level when it comes to setting up conversions and bidding. Is there anyone out there that would be open to a Zoom call to share some tips and tricks? I have insight tags set up, but I’ve never done an event tag (worth it?) Also, I use automated bidding, but also understand that putting in manual bids can magnify a budget. I could use some tips on how to not under or overbid. One last thing I’d love insights on. Some of our clients like to test ungated vs gated content on LinkedIn. Is that a fair comparison when reporting on results? Should they just be evaluated on their own? I personally believe gating should be reserved for retargeting, but we get a lot of “well, could we just try it?” for cold/cool audiences.TIA for any advice you have.
Would you be willing to do an AMA for us?
Hey there to all our beta testing friends! Would you be willing to join an AMA as either a guest or question asker? We’d love to build that process with you and get feedback on how things feel from both sides. If so, please comment below and we’ll get to work!Let us know what your AMA would cover as a “theme”, too. What about you would make you a great AMA guest?! Everyone in here would be amazing, so be sure to big yourself up!Expected working time for guest:30 minutes for prep 1 hour for AMAExpected working time for question askers:1 hour for AMA
Non Profit Questions
Some Non-Profit Questions:So normally we don’t handle non-profits but we’ve had thing clients that does stuff with us on a project basis not a regular basis.We helped them with their end of year appeal. But it’s hard to know if we did well for them when I don’t have any other data to compare things too? I’m not finding many nonprofit industry averages out there. We definitely had some challenges but I’m trying to figure out if it was because of the holidays, second year in a pandemic or what. I’m looking for some general statements. You don’t have to give exact numbers just looking for some overall statements. Did you meet your fundraising goals in 2021? Yes or NoDid you meet your Q4/Holiday fundraising goals in 2021? Yes or NoDid you do better or worse than 2020? 2019? Better or Worse in 2020 Better or Worse in 2019Dealing with the second year in a pandemic did you have a harder time in 2021 raising your fundraising goals? If anyone has any sources for non-profit goals dat
Pausing social in today's state of the world
Everything has once again changed drastically in 48 hours and all of us as social managers have had to pause or adjust our entire content calendar in a moment’s notice. Over the last couple of days I’ve seen people ask, myself included if it was appropriate to pause social content and the outstanding answer was yes. But then it begs the question on when do we start posting again? I feel like we were just getting back to a regular routine and once again I could schedule content calendar a month in advance. Back are the days or taking it day by day. But we also have to keep on top of the news to make sure the content we had created doesn’t come off as insensitive and ignoring the state of the world. So personally I’ve decided to pause all my clients content through the weekend a re-evaluate on Monday. What are your plans?
Weekly check in! Welcome to the week of February 21st for the Grow your revenue cohort!
Hello! It’s the week of February 21st!This is our weekly check-in! We’ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this first check-in, let’s share:Your name One thing you want to learn from Team Sprout about growing your revenue on socialOther Community happeningsCheck out the Introductions & networking megathread for more info on some of the other participants. This cohort is all about connecting, so introduce yourselves and start building together!If you’re brand new to Sprout or want a refresher, be sure to check out the Jumpstart Group. We offer live onboarding sessions where you can learn alongside others, ask questions to an onboarding professional about your specific scenario, and get your account set up the way you want.I’ll be sharing more information about the program, so be sure to check back!
State of Influencer Marketing [Article from The Drum]
Really great read on how brands and agencies are evolving their strategies with influencers. The most interesting thing to me is on the pricing model and how agencies are working through that.Data collection was also eye opening. Normalizing the process and going beyond a simple screenshot of engagement metrics could help make influencers more professional, reliable, and consistent in their deliverables, as well.Do you work with influencers? Are you prices public? How are you collecting the data?Here's the article..
Weekly check in! Welcome to the week of February 14th for the Grow your revenue cohort!
Hello! It’s the week of February 14th!This is our first weekly check-in! We’ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!For this first check-in, let’s share:Your name Your goal for the next 7 weeks What you want out of the next 7 weeks with this program One thing that you’re doing to hit your goalOther Community happeningsCheck out the Introductions & networking megathread for more info on some of the other participants.Our product team wants to hear from you about your ideas to make Sprout better. We have the Share Product Ideas forum open for business.I’ll be sharing more information about the program, so be sure to check back!
Create an Account
Current Sprout Customer or have an account already?
Login for community access.
Social LoginLogin with your Sprout Social credentials
Log in to the Arboretum
Don't have an Arboretum login?
Create an account for community access.
Social LoginLogin with your Sprout Social credentials
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.