Why would brands want to work with micro-influencers… and what even is a micro-influencer? Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with.
Check out our complete guide to micro-influencer marketing so your brand can easily get started.
Thank you for this article, it is very useful. For a college assignment, I wrote an article that could bring new details about micro-influencers as it addresses the new interest in authenticity in marketing. Micro-influencers bring this new personality to marketing.
(https://digital.hec.ca/en/blog/the-future-of-influencers-marketing-navigating-evolving-trends-and-best-practices/)
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