Hey folks,
At Sprout, we’re currently deep in research for our upcoming Social Intelligence Report. We’ve got the quantitative data, but now we’re looking for the "meat" behind the numbers—the real stories from the people building these functions in the trenches.
We want to spotlight the mastery within this community. To get the conversation started, we’d love to hear your thoughts on two shifts we’re seeing:
- The "Boardroom" Translation: What is your go-to strategy for translating social metrics into business outcomes that executives actually care about?
- The Cross-Functional Mix: In your experience, where does Social Intelligence "live" best? Is it Marketing, Strategy, or a hybrid team we haven't named yet?
If you have a hot take or a proven framework, drop a comment below!
We’ll be reaching out to a few of you who just get it to dive deeper and help us lead the industry forward.
Can't wait to see how you’re all leveling up the social function.