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Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

  • 232 Topics
  • 840 Replies
232 Topics
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
posted in Latest Talks & Trends
Navigating the US TikTok ban: What brands need to know (March 2025 Update)

The April 5 deadline for enforcement of a federal law banning TikTok nationwide is approaching, after enforcement was deferred for 75 days in January. Because this is the first time the US government has banned a social network, much is still unknown about how the ban may be enforced and implemented for TikTok’s 170 million US users. If you manage a community or brand/s based in the US—or have a strong follower base in the US—you will need to reevaluate and diversify your network strategy immediately. The ban will require marketers to pivot, adapt quickly and make room for experimentation. Read this article to learn the 4 steps you can take right now in light of the potential US TikTok ban, along with some ongoing considerations for adjusting your social strategy.

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Gayatri Shukla
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Get your copy of The 2025 Sprout Social Index™

The 2025 Sprout Social Index™ is now available, and it's a must-read for all social media marketers! If you aren’t familiar with The 2025 Sprout Social Index™, it's a comprehensive annual report designed to help social marketers navigate the ever-evolving world of social media. This year, we surveyed over 4,000 consumers, 900 social practitioners and 300 marketing leaders, to provide actionable strategies for content creation, customer engagement, and social commerce, ensuring you stay ahead of the competition and build a memorable brand. The report highlights these key social media marketing challenges and opportunities: Keeping up with online culture Originality in your content The impact of AI on social teams The executive trust gap Delivering superior customer care And more! Dive into the full report to discover strategies and insights to help your brand stand out in 2025! ➡️ Download now: The 2025 Sprout Social Index™

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Catch up on Sprout's latest Q4 product breakthroughs now!

Want a sneak peek into the future of social? 👀 Catch up on our Q4 2024 Product Launch Webinar in the thread below! Make sure to subscribe to this thread to get notified as more of your questions get answered, engage in all the post-event conversations and be informed when the recording is live. This quarter in Breaking Ground we discussed our latest innovations, including: AI-powered social media tools to automate tasks, spark creative content ideas and fine-tune your posts for higher engagement Enhanced analytics to elevate your reporting and support you in delivering social data to stakeholders Streamlined workflows to simplify your daily tasks, save time and accelerate your journey to achieving success Read through the latest releases discussed during the event, or watch the recording of Q4 Breaking Ground.

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lisa.rodrigo
M
MisterPLevel 4
asked in Latest Talks & Trends
Question about AI tools for social media you've used in 2024 - or plan to use in 2025?

As I’ve been digging deeper into AI-powered tools, I was wondering: What are your top recommendations for AI tools for social media usage that not only boost efficiency and creativity but also prioritize responsibility and ethics? That is, I’m looking for tools that respect user privacy, minimize bias, and promote transparency in their AI model. I feel it’s important to use technology that aligns with ethical standards while optimizing social media strategy. What have been your experiences, and which tools do you trust and recommend? Thanks for sharing!

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Giveaway Day 4: Let’s Discuss the Latest Trends!Holiday Giveaway Extravangaza

Welcome to Day 4 of The 2024 Holiday Giveaway Extravaganza! Today, we’re diving into one of our favorite topics: social media trends. What to Do: Social media trends change rapidly! Reply to this thread with a trend you’re noticing—whether it’s gaining traction or fading away. Then, keep the conversation going by posting a follow-up question for others to weigh in. Let’s spark an insightful discussion and share ideas! Today’s Prizes: Two participants will win a Blue Yeti Microphone, Conversations That Connect book and $50 Starbucks Gift Card—perfect for brainstorming and sharing your brilliant ideas! 🎁 Join the conversation, share your thoughts, and help us explore what’s shaping our industry. Let’s make Day 4 full of fresh insights and meaningful discussions!

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Giveaway: What are your top social media predictions for 2025?

We already know the social media marketing industry is constantly changing. So I'm opening the discussion on strategies, platforms, and tactics you believe will be critical for marketers in 2025. Let's collaborate with each other and surface ideas to bring into 2025. What are your top social media predictions for 2025? Share in the thread below for a chance to be featured on the Sprout Social Insights blog! The giveaway is open from 9 AM CT on November 22, 2024, until 11:59 PM CT on Tuesday, November 26, 2024. Two lucky winners will be randomly selected, so don’t miss your chance! Contest terms and conditions are here.

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Tune in Now: This Week in Social - October 25, 2024Watch Now

Get your popcorn, the latest in the world of social is here! A fresh episode of This Week in Social is live! We’re covering the latest news and trends in social media to keep you informed and ready to take on what’s next. Don’t miss out—join the conversation and see what’s new this week! Read More: Instagram Says Including Your Own Logo on a Reel Is Fine TikTok will now show its STEM feed to adults, not just teens Power and influencers: CEOs on social media Behind-the-scenes at YouTube Health’s first-ever Mental Health Summit

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Don’t miss our San Francisco Roadshow with YouTube!

Join us for a free event at the iconic Hotel Zelos, where you will gain exclusive insights on how to use AI to enhance customer-centric strategies and achieve meaningful business results. The event will feature a special fireside chat with Derek Scobie, the Global Director of Content Solutions at YouTube. Event Details Hotel ZelosTuesday, November 121pm–5pm Stick around for interactive happy hour activities featuring an AI-generated headshot experience and a pressed flower bookmark station. Space is limited—[register here] to secure your spot today!

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Laura Porcincula
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
The Future of Social Tour is coming to Dallas!

Don’t Miss Out—Register Now for Our Dallas Roadshow ! Join us for exclusive tips and advice on using AI to create more customer-centric strategies that boost your business’s bottom line. You’ll also participate in interactive roundtables with our award-winning customer success team that will help you optimize your organization’s social media strategy. During this can’t miss (and did we mention FREE) event, we’ll share: How social marketers can use AI to cut through the noise and act on the signals that matter. What social media efforts can be automated, and where to direct your new-found bandwidth. Why AI-powered social customer care might be your brand’s next competitive edge. Event Details Gilley’s Dallas - The LoftThursday, October 241pm–5pm The event will conclude with a happy hour and a fun experiential activation. It's a great opportunity to network with peers and unwind after an insightful afternoon. Looking forward to seeing you there! Space is limited— register today to claim

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🔴 [Watch Now] From Trends to Tactics: Panel Discussion

Mark your calendars! Join us on October 24th at 1pm CT for an exclusive panel featuring @jaydeipowell, Bari Tippett, and @joshrangel —leaders in social media strategy, creativity, and trends. You'll walk away with actionable insights on how to leverage emerging platforms, master creative content strategies, and stay ahead in a fast-changing digital landscape. Watch the recording now: Want to participate in our giveaway?

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Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
This Week In Social: October 11, 2024

Happy Friday!! This week @Jonathan Zuluaga and I cover LinkedIn's “Top Voice” badges, a recap from Meta on Ad Week, What’s App stickers and more. Catch the latest social updates now! Read more on these stories: Meta's AI chatbot to be available in new markets including Brazil, UK Instagram Tests WhatsApp Sticker To Facilitate DM Connection Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing LinkedIn Removes Its Top Voice Badges for Collaborative Articles

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Laura Porcincula
Community Manager
kelsey.martin
kelsey.martinSprout Team
asked in Latest Talks & Trends
Regulations Training Recommendations for Highly Regulated Industries

Hey Team - One of my favorite agency customers is looking for recommendations on keeping your teams in the loop on the latest advertising regulations with the FDA, FTC, etc. Are there any online courses or resources you’re subscribed to that make you feel more confident when navigating highly-regulated industries? Compliance recommendations for existing and upcoming regulations from the FTC, FTC, HIPAA, FD&C, HHS, etc. Resources for navigating highly regulated industries like healthcare, alcohol, CBD/marijuana, gambling, tobacco, cryptocurrency, Pharma, Banking.

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kelsey.martin
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Mentorship + Social Media Trends = Your September Opportunity!

Curious about the latest trends in social media? Want to connect with others who are keeping their finger on the pulse? 🌐 The Arboretum by Sprout Social’s mentorship program is back for September, and it’s your chance to tap into a network of social media professionals who are navigating the evolving landscape. Whether you're exploring trends in social or working to master a new platform, our mentors and peers are here to help you stay ahead of the curve. CONNECT WITH LIKEMINDED INDIVIDUALS THIS MONTH Sign up by Friday, September 20th and be part of this month's round! 🌟 Interested in learning more or other networking opportunities? Learn more about The Arboretum Mentorship Network, here.

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social: September 13, 2024Watch Now

It’s time for the latest happenings in social. Join @Laura Porcincula and I in a brand new episode of This Week in Social out now! Dive into the latest news, trends, and platform changes that are shaping the social media landscape. Whether you’re a creator, marketer, or just love staying up-to-date, you won’t want to miss it! Watch now and join the conversation! Read more on these stories: Brazilians flock to Bluesky and Threads after X suspension New Report Highlights Key 2024 Video Content Trends Instagram is testing vertical profile grids The Best New Ways to Measure Marketing Performance

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Jonathan Zuluaga
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - August 30, 20243-Minute Video

Looking to stay updated on what's happening in the social media world? Don't miss this week's edition of "This Week In Social"! We'll cover Instagram's newest updates, YouTube's expansion of QR codes, and everything you need to know about Meta's new AI Studio. Catch the latest insights and trends to keep your social game strong – watch now! Learn more about these stories: Instagram Chief Flags Coming Changes to Profile Grid Displays Youtube Launches Creator QR Codes to All Creators! Create and discover AIs in AI Studio Instagram Adds Stories Comments To Encourage Interaction

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
[Watch Now] This Week In Social: August 9, 20243-minute Video

The latest in social now... Catch this week’s episode of *This Week in Social*! We’re bringing you the freshest updates and trends to keep you on top of the social media game. Tune in for the latest on Meta, YouTube, TikTok, and more! Read these stories: Meta AI Is Now Multilingual, More Creative and Smarter Bending Reality: TikTok What's Next 2024 Shopping Trend Report YouTube Tests AI Idea Prompts From Google Gemini to Assist Creators Snapchat+: 11 Million Subscribers

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Jonathan Zuluaga
Community Manager
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week in Social - July 26th, 20243-Minute Video

This week @Jonathan Zuluaga and I talk Google Chrome cookies, TikTok partnerships, new Meta Threads API changes and much more! It’s the best way to stay ahead of the news and it’s ready for you to enjoy NOW! Read more: Google scraps plan to remove cookies from Chrome TikTok partners with Eventbrite to simplify event promotion and creation for the global TikTok Community New Tools Added to Meta’s Threads API to Boost Engagement YouTube Adds Option To Save Music From Shorts

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rebecca.taylor
rebecca.taylorLevel 2
asked in Latest Talks & Trends
B2B Influencer Marketing Approach

We’ve been building our influencer management campaigns and approaches as we launch them (building the plane while we fly it, etc etc). I would love to pick someone’s brain who’s been here, maybe a little further along in the process, get tips and lessons learned - and I would totally virtually buy you a coffee! I’m specifically in SaaS, so that would be a bonus.

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rebecca.taylor
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - July 12, 20243-Minute Video

The latest news in social, now. Join @Laura Porcincula and I this week's episode of This Week in Social! We’re breaking down TikTok’s latest ad restrictions and YouTube’s exciting new features to help you stay ahead in the social media world. And much much more, don’t miss out: Read these stories: TikTok Implements Restrictions on Ads Targeted at Teens, New AI Disclosure Requirements Youtube broadens @Handles to 75 languages Threads announces 175 Million monthly active users Instagram Chief Reiterates That Sends Are Now a Key Focus Learn more about how you can create more inclusive content with alt text

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Jonathan Zuluaga
Community Manager
alyssa.martelli
alyssa.martelliLevel 2
asked in Latest Talks & Trends
Media Monitoring Tool

Hi all! I’m researching media monitoring tools to capture mentions of our company on websites, news stations, etc. We currently use Mention, but it is limited in what it pools. Would anyone have a suggestion/recommendation? OR is anyone a Mention expert who could assist in analyzing my company’s account for feedback?

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alyssa.martelli
alyssa.martelliLevel 2
asked in Latest Talks & Trends
Managing Map Listings

Hello all! Does anyone have any platforms or recommendations on process to manage online map listings (Google, Bing, Apple, Waze)? My company is opening training centers in specific regions, but they aren’t staffed like our corporate office is. I’m having trouble getting the listings approved since there isn’t a dedicated phone number and all the mail forwards to one address.

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week in Social - June 28, 20243-Minute Video

This week @Jonathan Zuluaga and I share updates to Google Analytics, Pinterest board sharing, TikTok trends, and more! Get caught up now! Read more on these stories: Four ways Google Analytics delivers actionable insights for your business Introducing a new way to share Pinterest boards on social media Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers TikTok Shares Updated Trend Insights for Marketers The Arboretum community team is out of the office next week, July 1st through July 5th while we observe a Rest and Recharge week. If you’re around, please continue to support your peers while the community team is away. We'll be back in the office on July 8. Take care of yourselves and see you soon! Participate in our giveaway until Friday, June 28 at 11:59pm

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Laura Porcincula
Community Manager
kate.meyers emery
kate.meyers emeryLevel 5
posted in Latest Talks & Trends
Meet Candid insights: a fresh perspective on the social sector

We're excited to introduce you all to Candid insights: a new platform that offers data-driven analysis alongside real-world experiences and practical advice from thought leaders. Dig in to get all the information you need to do good. Learn more about how we're changing our platform to deliver what our readers tell us they need most: https://blog.candid.org/post/announcing-candid-insights-nonprofit-sector-articles-data-stories/ Here are some related posts that nonprofit comms/social folks will love: Spring cleaning: How to do a social media audit Rethink, reuse, and repurpose: How to create more social media content with less wor Turning the comms toolkit upside down

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kate.meyers emery
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meghan.cooperLevel 1
asked in Latest Talks & Trends
Can you rewatch webinars/events?

I was watching a recent webinar on Threads but had to leave early. Is there a way to rewatch a webinar? I can’t seem to find it and didn’t get any emails after the event to watch a recording. Thanks!

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Gayatri Shukla
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - June 14, 20242-Minute Video

This week's episode of "This Week in Social" is packed with must-know insights! We're diving into the latest on WhatsApp users, Instagram, carousel changes, Pinterest’s newest report, and so much more. So what are you waiting for? Dive in now! Read more on these stories: Instagram Carousel Changes Attention, please: Unlock the potential of Total Attention WhatsApp Channels surpasses 500 million monthly active users TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop

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Jonathan Zuluaga
Community Manager

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