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Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

  • 199 Topics
  • 516 Replies
199 Topics
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Micro-influencer marketing guide: Facts and usesBlog

Why would brands want to work with micro-influencers… and what even is a micro-influencer? Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with.Check out our complete guide to micro-influencer marketing so your brand can easily get started.

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New User
5 months ago
annarangos
New User
annarangosNew User
posted in Latest Talks & Trends
Do you believe in shadow banning?

Was wondering how folks felt about shadow banning and if you personally think it’s real. 

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Nycole
Advanced User
5 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - March 22, 20242-Minute Video

Happy Friday Arb! We’re back!Tune in for the freshest updates in the social sphere! Join us as we delve into the latest enhancements to Google My Business, YouTube, and unveil the newest release from the Arb. Don't wait! Catch it all here:Read more:Threads is rolling out trending topics to all users in the US YouTube adds new AI-generated content labeling tool Manage social media links on Google The Arboretum Launches The Arboretum Mentorship Network

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Jonathan Zuluaga
Community Manager
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
This Week in Social - March 1st, 2024

This week, @Jonathan Zuluaga and I discuss Google, Threads, Creators, and GAP’s latest campaign.Watch now: Read more:Google and Reddit Partnership Making it Easier for Brands and Creators to Collaborate on Instagram Threads widens the gap with X, with triple the daily downloads on iOS Gap reworks Jungle’s TikTok hit to show off spring linen collectionUpcoming Event:Trending Conversations: 

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Laura Porcincula
Community Manager
6 months ago
Anna Laura McGranahan
Agency Partner
Anna Laura McGranahanAgency Partner
posted in Latest Talks & Trends
Threads vs. Meta/X

Screenshot of a Sprout Social graphic reads “Threads scheduling and publishing is now in Sprout”Hi SMM friends! Now that Sprout offers a Threads integration (yay!), how are we feeling about ongoing efforts for Twitter/X?When Threads was new and buzzy, we had a few clients asking about it. Ultimately, we decided to create accounts for everyone but not actively post until we had a scheduling integration.Now that we have it, I’m wondering if it’s worth evaluating underperforming Twitter/X accounts and making the transition to Threads. Has anyone made the switch already?

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hannah.jean
Engaged User
7 months ago
S
Frequent User
sophie.edwardsFrequent User
posted in Latest Talks & Trends
Meta 'Threads'

We’ve just joined Meta’s new ‘Threads’ and wanted to know if we will be able to moderate replies etc. through the Sprout inbox? Thanks!

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cj.avande
7 months ago
Nycole
Advanced User
NycoleAdvanced User
posted in Latest Talks & Trends
Threads hit 100M users. How are you feeling about it so far?

Starting a conversation about Threads that is not tied into Sprouts capabilities/managing. Hey all! I’m sure most of you are on Threads by now. Excited to hear how everyone is feeling about it? The good, bad and ugly. Are you excited about the new platform? Have you started your brands account? Too early for baked strategies, but never too early to test and learn 🤓I personally jumped on right away, and am loving it. It’s a breath of fresh air compared to Twitter. Seeing all sorts topics, people trying to figure out their lane, etc. Its great. The only thing I’m not loving is how much Meta put into getting influencers and celebs on there to talk it up. I see the value to get their audiences but I was muting dozens of people who just weren’t people I cared to follow. It’s also interesting to see people with such big online video personalities not knowing how to navigate short text in an engaging way.Regarding professionally, we started our brand account last week but will kick off our t

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Laura Porcincula
Community Manager
7 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social - February 16, 2024

Ready for your weekly dose of all things trending in the digital universe? Get comfy and join us for another exciting episode of 'This Week in Social' as we uncover the latest buzz and hottest topics lighting up your feeds!This week, dive into TikTok's new AI tool, Meta's Facebook iOS glitch fix, Instagram's DM filter update, and the latest on Bluesky's open invitation – all packed with insights to keep you ahead of the curve! Read these articles:Meta Promises Fix for Annoying 'Chirping' Glitch on Facebook iOS App  Bluesky officially opens to everyone, no invite code needed  Introducing TikTok Creative Assistant  Instagram Adds ‘People You Follow’ Filter for DMs In honor of Black History Month, join us in recognizing the achievements of Black social marketers and creators: 

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Katy4Riskonnect
Advanced User
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Advocacy - How are you driving adoption and engagement?

I have a few questions for anyone running a successful advocacy program.How do you drive internal Advocacy adoption? What are your favorite metrics to measure success? How do you recognize top performers?

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New User
7 months ago
aubree.smith
aubree.smithSprout Team
published in Latest Talks & Trends
Sprout Article: Navigating social media in an election yearGet Your Quote Published

Hi social marketers! My name is Aubree, and I’m a Content Strategist on the Sprout team. I’m working on an article about navigating/managing social media during the 2024 US presidential election. We know the election will pose timely challenges for brand marketers, including (but not limited to): Ensuring brand messages and content stand out in flood of political posts  Determining whether your brand will get political in its own content  Finding the right influencers to partner with (on political and non-political content)   Let us know in the comments: How are you adjusting your strategy for the election? What tools are helping you fortify your brand?If you’d like to be featured in the article, let me know! I can use the quotes you provide in the comments, you can answer questions via email or we can meet for a brief 15-minute call.

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aubree.smith
7 months ago
J
jamia.kenanSprout Team
published in Latest Talks & Trends
Celebrating Black History Month: Best practices for celebrating on social media and beyond

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands. But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically?In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long.What is the purpose of Black History Month? DEI as a business best practice 3 best practices for celebrating Black History

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Jonathan Zuluaga
Community Manager
8 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - February 2, 2024 🎥

Happy Friday Arb Members! 🌟Join us for this week's episode where we dive into the latest in social media. Unlock detailed playlist analytics with YouTube, witness BeReal's authentic expansion for celebrities and brands, and explore TikTok's musical landscape shift. Plus, gain insights from LinkedIn's deep dive into what’s next for B2B video marketing.Catch the full scoop on our latest episode: Want to read more?Will Celebrities Be Real on BeReal?  What’s Next for B2B Video Marketing in 2024?  Youtube announces Top Community Clips, Schedule Members-Only Videos, Improved Playlist Analytics and Research Tab!  Why So Many TikTok Videos Have No Sound Anymore

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Gayatri Shukla
Community Manager
8 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social: January 12, 2024

Guess what? It's time for the first episode of the year!In 2024, we're back with all the juicy details on the latest happenings. This week's lineup includes AR adventures, the grand opening of the GPT Store, TikTok Chromecasting, and a whole lot more fun! So, grab your snacks, get comfy, and let's dive into this week's blast of exciting news! Want to learn more? Read the following stories:Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch  CES 2024: You Can Now Watch TikTok on Your TV  X Announces New, Exclusive Shows With Former TV Identities  Introducing the GPT Store  🏆 While you’re here, enter our Community Giveaway, ending January 12, 2023 at 12 p.m. CT: 

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New User
8 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Watch Now: This Week In Social - January 26, 2024

Join @Laura Porcincula and I on "This Week In Social" as we explore the cutting-edge developments:This episode covers Chrome's groundbreaking AI features, TikTok advertising essentials, the evolving landscape of LinkedIn lookalike audiences, and TikTok's foray into longer content with 30-minute uploads. Don't miss out on the insights that could redefine your social media strategy!Watch now: Read more:Chrome is getting 3 new generative AI features  TikTok Fundamentals: Unlock the full potential of TikTok advertising Changes to LinkedIn lookalike audiences TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory Celebrate your accomplishments over the last year with your peers in The Arboretum’s Year in Social Hub with our upcoming webinar, peer groups, and discussions. 

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8 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Trends Community Question - Get quoted in a Sprout Social article!Community Question

What "big-picture" trends do you see starting, continuing or rising in 2024 for social marketers? (Your answer may be featured on the Sprout blog!)Social trends are bigger than just what sound or song is trending. The influence of AI as a tool, short-form video mixed with diversifying content, providing personalized and more surprise-and-delight customer care—these are the trends of the social landscape that social marketers need to watch.What trends do you think will show up, or continue, in the big-picture, 2024 social landscape?  Let us know, and your response may be featured on Sprout's blog!

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Jonathan Zuluaga
Community Manager
8 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
This Week In Social: January 19, 2024

Welcome back and happy Friday! This week we’re talking about some of the latest updates coming to Instagram, Threads and Youtube. We’re also highlighting some of our community spotlight and trending conversations in the Arb. What are you waiting for? Jump right in!  Read more on these top stories here:You Can Now Cancel In-Progress Stories Uploads on Instagram YouTube - Easily change the layout of your content for Shorts Hide Both Like and Share Counts on Your Threads Posts Instagram Unleashes Creative Potential: Users Can Now Craft Personalized Stickers from Still Image Posts Community Spotlight: Katy Severance Trending conversation: Reducing Spam on Facebook and X  

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Laura Porcincula
Community Manager
8 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
Discussion: How are you planning to work with influencers or creators this year?

Share in the thread below, how you are planning to work with influencers or creators in the year ahead!    

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Laura Porcincula
Community Manager
8 months ago
Ryan Swindall
New User
Ryan SwindallNew User
asked in Latest Talks & Trends
Adding job tabs to Twitter Profile.

Does anyone know how to add the “We’re hiring” tabs to Twitter?  

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G
New User
8 months ago
Nycole
Advanced User
NycoleAdvanced User
posted in Latest Talks & Trends
2024: What do you want to leave behind + what do you want to see more of?

This is one of my favorite questions to cap off a year. 👎🏻 What do you want to leave behind in 2023? AND 👍🏻 What are you excited to do more of/start in 2024? These can be personal to your situation or the industry as a whole.Ok I’ll go first to get everyone going….👎🏻 What I want to leave behind is more broadly for the industry as a whole - I want to see social break out of it’s silo and I don’t want people to think of it as an after thought. Also, companies need to invest in experienced social experts! If you want to leverage social in a major way for your brand you can’t expect one person with a few years experience to come in and conquer the world on their own - it isn’t fair to them. 👍🏻 I want to see more social first content being used beyond just organic social. Use it in paid (not just paid social), newsletters, emails, etc. The sky is the limit. If constructed well, your social team may be the most connected to your customers so the content they have the ability to creat

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hannah.jean
Engaged User
9 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎥 Watch Now: This Week In Social - December 22, 2023

Happy Friday Arb members! We're back with the latest social media news in under 3 minutes. This week, we'll discuss YouTube trends for 2024, CapCut's latest update, and TikTok's plans to improve their viewing experience.Get the latest updates and watch now: Want to learn more about today’s stories? Check out the links below.A year on YouTube: Takeaways from great ads of 2023 TikTok App Update Enhances Viewing Experience On Tablets And Foldable Devices CapCut Launches ‘Long Video To Shorts’ To Turn Long, Horizontal Videos Into Short-Form VideoThank you for joining us every week to watch our social news updates. This is our final episode for the year, and we look forward to seeing you again in 2024!✨ Join us today on the last day of our Holiday Giveaway Extravaganza: 

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Laura Porcincula
Community Manager
9 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
🎧 Exploring the Spotify Wrapped Campaign: An Educational Short3-Minute Video

Spotify Wrapped season is here! There’s so much value in analyzing this viral campaign, in this video I dig into:Why Spotify Wrapped is so successful? How you can be innovative in your strategy Some of my favorite marketing humor posts from your peersWatch now: I’m a big fan of marketing humor, so please share your favorite Spotify Wrapped campaign posts in the thread below. I would really love to see them!

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lisa.rodrigo
Advanced User
9 months ago
craig.cordell
Advanced User
craig.cordellAdvanced User
posted in Latest Talks & Trends
What social trend will you put into action in 2024? 🔮

Social media marketers are sharing their social trends and year-in-review everywhere I look. They are often insightful ideas that could easily be put into action. Then the holiday break hits and I forget all those good intentions! What social trend you will put into action in 2024? 🔮 Interested to hear what you’ve got planned @rhys.jones & @hellis4!

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Laura Porcincula
Community Manager
9 months ago
S
New User
sedNew User
asked in Latest Talks & Trends
What's your average daily spend on Meta ads?

For those of you using Meta Business Manager and advertising on Facebook and Instagram, I’m curious what your daily average spend per campaign is? Please share what type of campaign objective and also campaign duration so there’s context for the group. Meta marketing pro is saying average $50 / day for traffic campaigns in general as a rule of thumb

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C
Engaged User
9 months ago
pat.pastrana
Engaged User
pat.pastranaEngaged User
asked in Latest Talks & Trends
No engagement growth for a while. How would you switch things up?

I work at a non-profit and the engagement is in a rough spot. The things we post get between 1-10 likes on a post. We have over 4000 Likes and 5000 Followers on Facebook. We’re supposed to be educational, informative, and helpful. Corporate tried encouraging more “fun” videos but their views are getting the same as ours - between 50-250 views per video.  What’s the first steps you guys would take to switch things up? @craig.cordell @amanda.coe 

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amanda.coe
Advanced User
9 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🎥 Watch Now: This Week In Social - December 15, 2023

Happy Friday and almost weekend, Arb members! As most of you are gearing up for the holidays and hopefully some R&R, we want to keep you informed on all the happenings in the world of social. This week we’re covering Linkedin newsletter, changes coming to Threads, new Pew Research and so much more!Get the latest updates and watch now: Want to learn more about today’s stories? Check out the links below.New Research Shows YouTube Remains the Top Social App for Teens  Meta's Fact-Checking Program Now Includes Threads  New Tools to Establish Your Voice with LinkedIn Newsletters  Here's to an epic 25 years: Exploring the most searched trends of all time  Check out the Holiday Giveaway Extravaganza! Participate in today’s giveaway: 

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austin.weaver
Engaged User
9 months ago
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