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Latest Talks & Trends

Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

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205 Topics

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Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - May 17, 20242-Minute Video

Happy Friday Arboretum Community!Check out this week's episode of "This Week in Social" where we dive into the latest trends and insights you need to stay ahead. We’re talking TikTok tests, reels timing and much more!After watching, hop into our new "Likes & Dislikes" forum to share your thoughts and discuss what’s working and what’s not in your social media world! Read More:TikTok Is Testing a Collaboration Feature for Posts (LP) Reels that are longer than 90 seconds can “HURT distribution" (LP)\ Likes & Dislikes Forum Gen Z mostly doesn't care if influencers are actual humans, new study shows Recap - Elevate Your Impact: Fostering Inclusion through Content

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6 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

This Week In Social - May 3, 2024Watch Now

Happy Friday Community!Tune in to today's episode of This Week In Social for all the juicy updates, from TikTok's music comeback to LinkedIn's new in-stream games. Trust us, you won't want to miss this!Read More:Step into spring with new YouTube Shopping features Instagram’s updated algorithm prioritizes original content instead of rip-offs Universal Music Group and TikTok Announce New Licensing Agreement Linkedin: Bringing Professionals Together with Games

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6 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Join Us for AI Bootcamp: Supercharge Your Social Workflow Today With Jeff MacDonaldRSVP NOW

If AI isn’t integrated into your social media workflows, you’re missing out.Dive into the world of AI (without the confusing tech talk) and discover practical ways to seamlessly integrate it into your daily social media tasks. Explore straightforward strategies to enhance your content, engage your audience, and bring a fresh perspective to your social media approach. Plus, learn how to use AI to create a virtual panel of customers for feedback and research purposes.Join The Arb on Tuesday, April 30 at 1 p.m. CT (11 a.m. PT/2 p.m. ET), this webinar will feature @jeff.macdonald, a seasoned Social Media Director with 13 years of experience, as he shares valuable insights on how to leverage AI today. You’ll learn more about:The future of AI-powered social media strategies Integrating AI into your daily workflows Leveraging generative AI for virtual feedback & research Prompts to successfully start or improve your AI journey 📆 Save your spot now:

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6 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 This Week in Social - April 19th, 20242-Minute Video

Happy Friday Arb Members!We’ve got some exciting updates to share this week. From brand new social media platforms to the latest trends setting features, we’ve got it for you!Watch now: Read more here:TikTok Is Testing A New Instagram Rival—Are Photos Making A Comeback? Is Airchat Ushering In A New Era Of Social Audio And Conversational Networks? Snap plans to add watermarks to images created with its AI-powered tools LinkedIn Pages: Our Latest and Greatest FeaturesIf you missed this weeks event focused on the fundamentals of influencer marketing, check it out now:

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7 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

How do your creator and influencer partnerships measure up?

Measure your campaigns against other industry players, set meaningful ROI expectations and craft influencer content audiences want with Sprout Social’s Influencer Marketing Benchmarks Report! Download: Influencer Marketing Benchmarks Report

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7 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

🎥 This Week in Social - April 5th, 2024

Happy Friday Arb Members!This week we’ve got updates to LinkedIn messaging, Facebook videos, Instagram Stories, and more! Watch now: Read more here:Engage with Your Audience Directly: Pages Messaging Has Arrived Exploring Videos on Facebook Just Got Easier Instagram Stories Tips and Tricks Women’s basketball is central to this year’s March Madness ad campaigns Bonus article: WNBA launching new campaign capitalizing on college hoops explosion in popularity, which discusses how the WNBA is using influencers to capitalize on the March Madness momentum to convert viewers into fans of their league.

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7 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Micro-influencer marketing guide: Facts and usesBlog

Why would brands want to work with micro-influencers… and what even is a micro-influencer? Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with.Check out our complete guide to micro-influencer marketing so your brand can easily get started.

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7 months ago

annarangosNew User

posted in Latest Talks & Trends

Do you believe in shadow banning?

Was wondering how folks felt about shadow banning and if you personally think it’s real.

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7 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - March 22, 20242-Minute Video

Happy Friday Arb! We’re back!Tune in for the freshest updates in the social sphere! Join us as we delve into the latest enhancements to Google My Business, YouTube, and unveil the newest release from the Arb. Don't wait! Catch it all here:Read more:Threads is rolling out trending topics to all users in the US YouTube adds new AI-generated content labeling tool Manage social media links on Google The Arboretum Launches The Arboretum Mentorship Network

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7 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

This Week in Social - March 1st, 2024

This week, @Jonathan Zuluaga and I discuss Google, Threads, Creators, and GAP’s latest campaign.Watch now: Read more:Google and Reddit Partnership Making it Easier for Brands and Creators to Collaborate on Instagram Threads widens the gap with X, with triple the daily downloads on iOS Gap reworks Jungle’s TikTok hit to show off spring linen collectionUpcoming Event:Trending Conversations:

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8 months ago

Anna Laura McGranahanAgency Partner

posted in Latest Talks & Trends

Threads vs. Meta/X

Screenshot of a Sprout Social graphic reads “Threads scheduling and publishing is now in Sprout”Hi SMM friends! Now that Sprout offers a Threads integration (yay!), how are we feeling about ongoing efforts for Twitter/X?When Threads was new and buzzy, we had a few clients asking about it. Ultimately, we decided to create accounts for everyone but not actively post until we had a scheduling integration.Now that we have it, I’m wondering if it’s worth evaluating underperforming Twitter/X accounts and making the transition to Threads. Has anyone made the switch already?

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8 months ago

sophie.edwardsFrequent User

posted in Latest Talks & Trends

Meta 'Threads'

We’ve just joined Meta’s new ‘Threads’ and wanted to know if we will be able to moderate replies etc. through the Sprout inbox? Thanks!

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8 months ago

NycoleAdvanced User

posted in Latest Talks & Trends

Threads hit 100M users. How are you feeling about it so far?

Starting a conversation about Threads that is not tied into Sprouts capabilities/managing. Hey all! I’m sure most of you are on Threads by now. Excited to hear how everyone is feeling about it? The good, bad and ugly. Are you excited about the new platform? Have you started your brands account? Too early for baked strategies, but never too early to test and learn 🤓I personally jumped on right away, and am loving it. It’s a breath of fresh air compared to Twitter. Seeing all sorts topics, people trying to figure out their lane, etc. Its great. The only thing I’m not loving is how much Meta put into getting influencers and celebs on there to talk it up. I see the value to get their audiences but I was muting dozens of people who just weren’t people I cared to follow. It’s also interesting to see people with such big online video personalities not knowing how to navigate short text in an engaging way.Regarding professionally, we started our brand account last week but will kick off our t

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8 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

This Week In Social - February 16, 2024

Ready for your weekly dose of all things trending in the digital universe? Get comfy and join us for another exciting episode of 'This Week in Social' as we uncover the latest buzz and hottest topics lighting up your feeds!This week, dive into TikTok's new AI tool, Meta's Facebook iOS glitch fix, Instagram's DM filter update, and the latest on Bluesky's open invitation – all packed with insights to keep you ahead of the curve! Read these articles:Meta Promises Fix for Annoying 'Chirping' Glitch on Facebook iOS App Bluesky officially opens to everyone, no invite code needed Introducing TikTok Creative Assistant Instagram Adds ‘People You Follow’ Filter for DMs In honor of Black History Month, join us in recognizing the achievements of Black social marketers and creators:

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9 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Advocacy - How are you driving adoption and engagement?

I have a few questions for anyone running a successful advocacy program.How do you drive internal Advocacy adoption? What are your favorite metrics to measure success? How do you recognize top performers?

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9 months ago

aubree.smithSprout Team

published in Latest Talks & Trends

Sprout Article: Navigating social media in an election yearGet Your Quote Published

Hi social marketers! My name is Aubree, and I’m a Content Strategist on the Sprout team. I’m working on an article about navigating/managing social media during the 2024 US presidential election. We know the election will pose timely challenges for brand marketers, including (but not limited to): Ensuring brand messages and content stand out in flood of political posts Determining whether your brand will get political in its own content Finding the right influencers to partner with (on political and non-political content) Let us know in the comments: How are you adjusting your strategy for the election? What tools are helping you fortify your brand?If you’d like to be featured in the article, let me know! I can use the quotes you provide in the comments, you can answer questions via email or we can meet for a brief 15-minute call.

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9 months ago

jamia.kenanSprout Team

published in Latest Talks & Trends

Celebrating Black History Month: Best practices for celebrating on social media and beyond

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands. But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically?In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long.What is the purpose of Black History Month? DEI as a business best practice 3 best practices for celebrating Black History

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9 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - February 2, 2024 🎥

Happy Friday Arb Members! 🌟Join us for this week's episode where we dive into the latest in social media. Unlock detailed playlist analytics with YouTube, witness BeReal's authentic expansion for celebrities and brands, and explore TikTok's musical landscape shift. Plus, gain insights from LinkedIn's deep dive into what’s next for B2B video marketing.Catch the full scoop on our latest episode: Want to read more?Will Celebrities Be Real on BeReal? What’s Next for B2B Video Marketing in 2024? Youtube announces Top Community Clips, Schedule Members-Only Videos, Improved Playlist Analytics and Research Tab! Why So Many TikTok Videos Have No Sound Anymore

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9 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

This Week In Social: January 12, 2024

Guess what? It's time for the first episode of the year!In 2024, we're back with all the juicy details on the latest happenings. This week's lineup includes AR adventures, the grand opening of the GPT Store, TikTok Chromecasting, and a whole lot more fun! So, grab your snacks, get comfy, and let's dive into this week's blast of exciting news! Want to learn more? Read the following stories:Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch CES 2024: You Can Now Watch TikTok on Your TV X Announces New, Exclusive Shows With Former TV Identities Introducing the GPT Store 🏆 While you’re here, enter our Community Giveaway, ending January 12, 2023 at 12 p.m. CT:

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9 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch Now: This Week In Social - January 26, 2024

Join @Laura Porcincula and I on "This Week In Social" as we explore the cutting-edge developments:This episode covers Chrome's groundbreaking AI features, TikTok advertising essentials, the evolving landscape of LinkedIn lookalike audiences, and TikTok's foray into longer content with 30-minute uploads. Don't miss out on the insights that could redefine your social media strategy!Watch now: Read more:Chrome is getting 3 new generative AI features TikTok Fundamentals: Unlock the full potential of TikTok advertising Changes to LinkedIn lookalike audiences TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory Celebrate your accomplishments over the last year with your peers in The Arboretum’s Year in Social Hub with our upcoming webinar, peer groups, and discussions.

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9 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Trends Community Question - Get quoted in a Sprout Social article!Community Question

What "big-picture" trends do you see starting, continuing or rising in 2024 for social marketers? (Your answer may be featured on the Sprout blog!)Social trends are bigger than just what sound or song is trending. The influence of AI as a tool, short-form video mixed with diversifying content, providing personalized and more surprise-and-delight customer care—these are the trends of the social landscape that social marketers need to watch.What trends do you think will show up, or continue, in the big-picture, 2024 social landscape? Let us know, and your response may be featured on Sprout's blog!

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9 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

This Week In Social: January 19, 2024

Welcome back and happy Friday! This week we’re talking about some of the latest updates coming to Instagram, Threads and Youtube. We’re also highlighting some of our community spotlight and trending conversations in the Arb. What are you waiting for? Jump right in! Read more on these top stories here:You Can Now Cancel In-Progress Stories Uploads on Instagram YouTube - Easily change the layout of your content for Shorts Hide Both Like and Share Counts on Your Threads Posts Instagram Unleashes Creative Potential: Users Can Now Craft Personalized Stickers from Still Image Posts Community Spotlight: Katy Severance Trending conversation: Reducing Spam on Facebook and X

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10 months ago

Laura PorcinculaCommunity Manager

published in Latest Talks & Trends

Discussion: How are you planning to work with influencers or creators this year?

Share in the thread below, how you are planning to work with influencers or creators in the year ahead!

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10 months ago

Ryan SwindallNew User

asked in Latest Talks & Trends

Adding job tabs to Twitter Profile.

Does anyone know how to add the “We’re hiring” tabs to Twitter?

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10 months ago

NycoleAdvanced User

posted in Latest Talks & Trends

2024: What do you want to leave behind + what do you want to see more of?

This is one of my favorite questions to cap off a year. 👎🏻 What do you want to leave behind in 2023? AND 👍🏻 What are you excited to do more of/start in 2024? These can be personal to your situation or the industry as a whole.Ok I’ll go first to get everyone going….👎🏻 What I want to leave behind is more broadly for the industry as a whole - I want to see social break out of it’s silo and I don’t want people to think of it as an after thought. Also, companies need to invest in experienced social experts! If you want to leverage social in a major way for your brand you can’t expect one person with a few years experience to come in and conquer the world on their own - it isn’t fair to them. 👍🏻 I want to see more social first content being used beyond just organic social. Use it in paid (not just paid social), newsletters, emails, etc. The sky is the limit. If constructed well, your social team may be the most connected to your customers so the content they have the ability to creat

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10 months ago

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