Latest Talks & Trends
Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.
- 115 Topics
- 241 Replies
🎥 Watch this week in social: March 2ndVideo
Happy March community! This week we’re talking new trend reports, new TikTok features and of course ChatGPT! Which story stood out to you the most? Comment below! Want to learn more? Read the following articles: Meta’s Culture Rising Report is out TikTok Adds New Audio Options for Brands via ‘ Sounds for Business’ Decentralized Twitter Alternative ‘Bluesky’ Launches in Private Beta Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App
Airtable or other integrations
Hey all. We were using Airtable to plan out our social editorial cal. We had fields for status (like published, scheduled, etc) as well as the ability to connect specific social posts to other campaign records within Airtable (so that someone could see all the social posts connected to a specific project or campaign). Wondering if anyone has built a process for moving information from Sprout to Airtable. I’m specifically interested in moving Calendar/Content info to Airtable so that more parties in my organization can see what’s being planned, scheduled, posted for various projects. (for context I work at a PBS station, as an example many producers want to see social posts related to their productions). There are probably other ways to think about this so I’m open to hearing how you might’ve solved for this. Would love to chat with you if you have any thoughts.
🎥 Watch this week in social: February 22ndVideo
Happy Wednesday Community and almost March! This week we’re tracking changes in all the major platforms but a big trend is verification and authentication of you accounts. Check it out! Want to learn more? Read about these stories:Meta begins to test “Meta Verified” Instagram Tests User Location Listings on Reels Clips Two-factor authentication using SMS on Twitter TikTok Creativity Program Beta
🎥 Watch this week in social: February 15thVideo
Happy Wednesday! This week we’re tracking changes coming to Pinterest, Twitter and many more! Check it out and share your thoughts below!Want to learn more? Read the Articles below: Instagram Tests New Memories Prompts to Re-Ignite User Engagement Twitter Looks to Make TweetDeck a Twitter Blue Exclusive Feature Pinterest Launches Refreshed ‘Pinterest Academy’ Platform Education Resource Twitter outlines their top performing ads and twitter for Superbowl
🎥 Watch: This Week In Social - February 1stVideo
🎥 Watch: This Week In Social - January 25thVideo
We hope your January is coming to a good close and that you’re as excited as we are for February! The networks are starting off the year by keeping busy and implementing a variety of changes. Check out what’s happening this week in social!Read more about these stories here: Meta expands end-to-end encryption testing on messenger Instagram Chief Says Photos Will Get More Focus on the App in 2023 Instagram Adds New ‘Quiet Mode’ to Help Users Take Breaks, Extra Manual Controls for Recommendations YouTube Will Provide More Context on Policy Violations with Two Coming Updates
Micro-influencer marketing guide: Facts and usesBlog
Why would brands want to work with micro-influencers… and what even is a micro-influencer? Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with.Check out our complete guide to micro-influencer marketing so your brand can easily get started.
🎥 Watch: This Week In Social - January 4thVideo
Happy New Year community! Another one in the books and a new fresh look on 2023. We’re excited to share the happenings this early in the year including stories from Twitter, Facebook, Tiktok and much more! Get the full stories here:Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers Facebook has added a new ‘Ready-Made’ tab for Reels Youtube Shorts Data Tiktok FYP Explained
Spotify Wrapped: What marketers can learn from the viral campaignNews
🎥 Watch: This Week In Social - December 14thVideo
How to make the most of holiday marketing on socialBlog
🎥 Watch: This Week In Social - November 21Video
This week we’re talking about the world’s biggest event, the 2022 FIFA World Cup and how many of the social media platforms are capitalizing and helping fans connect around the globe. ⚽️Want to learn more? Check out the articles here:Experience the 2022 FIFA World Cup on Snapchat The FIFA World Cup 2022™ on YouTube Tell your brand story during sporting moments with Meta
How to create a Black Friday marketing strategy for social mediaBlog
🎥 Watch: This Week In Social - November 14Video
Brands are gearing up for the holidays while others are making changes to their platforms. Check out this week’s top social media stories: Want to read more about these news? Check out the following articles: Pinterest TV expands to Canada WhatsApp Communities Launch Twitter's 'Blue Verified' Launch TikTok Holiday Toolkit
🎥 Watch: This Week In Social - October 31stVideo
Big changes are happening on social networks like Twitter while other platforms are doubling down on investing in creators. Check out what’s happening in social this week: Read the articles here:TikTok launches the TikTok Academy Twitter Buyout Meta announced the “Creators of Tomorrow” class Snapchat integrates with BigCommerce
🎥 Watch: This Week In Social - October 24thVideo
From music on Instagram to new design on Youtube, here’s what’s happening this week in social:Read the articles here:Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile YouTube Announces a Range of Design Changes and UI Updates, Including Pinch-to-Zoom - LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option What change surprised you the most?
📊 The Power of Employees: Predicting the Best Outcomes for Brand AdvocacyData Report
Social media is getting louder. New platforms are emerging, algorithms are changing and more and more people are logging on. As social media becomes more prevalent in our daily lives, businesses are using it for everything from marketing to R&D to customer care. The business value of social can’t be overstated.Read the full report: https://sproutsocial.com/insights/data/brand-advocacy/Check out the latest stats from the 2022 Report:Engaged users spend more than 60 minutes a day on social media platforms, with casual users spending less than an hour daily. Over half (59%) of respondents identified as engaged users.
Watch: This Week in SocialVideo
This week we’re focused on sharing some changes happening to popular social networks like TikTok and Twitter! Check out what’s happening this week in social: Read the articles here: Snapchat unveils AR-to-Purchase activation for halloween costumes TikTok launches photo mode YouTube launches @ mention handles for channels Twitter has finally added an edit button
Halloween hashtags to kickoff spooky season
Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it’s time for your brand to get in on the fun.In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy.Read the full article: https://sproutsocial.com/insights/halloween-hashtags/
Digital easter eggs: The brand marketing tactic you need to know
A digital easter egg is a hidden message or feature found in digital works, like a video game, website or movie trailer.Sometimes, it’s the little things that mean the most. Digital easter eggs are usually in the small details but they make a major impact on social. Here’s why: https://sproutsocial.com/insights/digital-easter-eggs/
14 best shopping apps of 2022
Create an Account
Current Sprout Customer or have an account already?
Login for community access.
Social LoginLogin with your Sprout Social credentials
Log in to the Arboretum
Don't have an Arboretum login?
Create an account for community access.
Social LoginLogin with your Sprout Social credentials
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.