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Latest Talks & Trends

Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals.

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115 Topics

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katie.woodsSprout Team

posted in Latest Talks & Trends

Happy Women's History Month!

How is your brand celebrating Women’s History Month? Sprout has you covered with an article outlining some ideas and guidelines for posts that will resonate. Check it out!

2 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch this week in social: March 2ndVideo

Happy March community! This week we’re talking new trend reports, new TikTok features and of course ChatGPT! Which story stood out to you the most? Comment below! Want to learn more? Read the following articles: Meta’s Culture Rising Report is out TikTok Adds New Audio Options for Brands via ‘ Sounds for Business’ Decentralized Twitter Alternative ‘Bluesky’ Launches in Private Beta Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App

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2 months ago

drewgneiserNew User

posted in Latest Talks & Trends

Airtable or other integrations

Hey all. We were using Airtable to plan out our social editorial cal. We had fields for status (like published, scheduled, etc) as well as the ability to connect specific social posts to other campaign records within Airtable (so that someone could see all the social posts connected to a specific project or campaign). Wondering if anyone has built a process for moving information from Sprout to Airtable. I’m specifically interested in moving Calendar/Content info to Airtable so that more parties in my organization can see what’s being planned, scheduled, posted for various projects. (for context I work at a PBS station, as an example many producers want to see social posts related to their productions). There are probably other ways to think about this so I’m open to hearing how you might’ve solved for this. Would love to chat with you if you have any thoughts.

3 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch this week in social: February 22ndVideo

Happy Wednesday Community and almost March! This week we’re tracking changes in all the major platforms but a big trend is verification and authentication of you accounts. Check it out! Want to learn more? Read about these stories:Meta begins to test “Meta Verified” Instagram Tests User Location Listings on Reels Clips Two-factor authentication using SMS on Twitter TikTok Creativity Program Beta

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3 months ago

jenny.keyteNew User

posted in Latest Talks & Trends

Sprout Webinars

Hi,I was wondering if there was the opportunity to be part of one of the panels for a webinar, I would love be part of a wider discussion or nominate one of my team to provide insights.Many thanks, Jenny K

3 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch this week in social: February 15thVideo

Happy Wednesday! This week we’re tracking changes coming to Pinterest, Twitter and many more! Check it out and share your thoughts below!Want to learn more? Read the Articles below: Instagram Tests New Memories Prompts to Re-Ignite User Engagement Twitter Looks to Make TweetDeck a Twitter Blue Exclusive Feature Pinterest Launches Refreshed ‘Pinterest Academy’ Platform Education Resource Twitter outlines their top performing ads and twitter for Superbowl

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3 months ago

LauraPorcinculaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - February 1stVideo

It’s February! Check out what happened this week in social: Read more about these stories here:Instagram’s Founders Return with a New Social App Visionary Voices: Celebrating #BlackTikTok Twitter Cancels its Collaborative Tweets Experiment YouTube Launches its Super Bowl Ad Showcase for 2023

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4 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - January 25thVideo

We hope your January is coming to a good close and that you’re as excited as we are for February! The networks are starting off the year by keeping busy and implementing a variety of changes. Check out what’s happening this week in social!Read more about these stories here: Meta expands end-to-end encryption testing on messenger Instagram Chief Says Photos Will Get More Focus on the App in 2023 Instagram Adds New ‘Quiet Mode’ to Help Users Take Breaks, Extra Manual Controls for Recommendations YouTube Will Provide More Context on Policy Violations with Two Coming Updates

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4 months ago

LauraPorcinculaCommunity Manager

published in Latest Talks & Trends

Micro-influencer marketing guide: Facts and usesBlog

Why would brands want to work with micro-influencers… and what even is a micro-influencer? Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with.Check out our complete guide to micro-influencer marketing so your brand can easily get started.

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4 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - January 4thVideo

Happy New Year community! Another one in the books and a new fresh look on 2023. We’re excited to share the happenings this early in the year including stories from Twitter, Facebook, Tiktok and much more! Get the full stories here:Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers Facebook has added a new ‘Ready-Made’ tab for Reels Youtube Shorts Data Tiktok FYP Explained

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4 months ago

LauraPorcinculaCommunity Manager

published in Latest Talks & Trends

Spotify Wrapped: What marketers can learn from the viral campaignNews

As a huge Spotify wrapped fan, I had to share this article by our content team. The popularity and growth this campaign sees every year is something we all can learn from. Check it out and let us know in the thread what you think.Spotify Wrapped: What marketers can learn from the viral campaign

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4 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - December 14thVideo

It’s the end of the year and changes are in the air! Hear all about the new instagram features, new reports and the latest about Twitter! Read more:Pinterest Predicts 2023 report New Sharing Features on Instagram New Reuters Report Checkmarks and badges on Twitter

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5 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - December 5thVideo

Hello Community! Things are moving and shaking this week in social and we have a lot to share! Check it out! Continue reading about these stories:Meta Report Reddit images in comments announcement Instagram candid tests Twitter bot test

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5 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - November 28Video

Happy Wednesday, community! It’s another a week in social and here are some of the stories we’re following!Read the articles:Life event index WhatsApp New Features Pinterest Ends Creator Rewards Program

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6 months ago

LauraPorcinculaCommunity Manager

published in Latest Talks & Trends

How to make the most of holiday marketing on socialBlog

In this article, we’re exploring how your brand can lean into holiday marketing on social media to make the most of the elongated festive season—from early Black Friday campaigns to the beginning of the new year.Read more - How to make the most of holiday marketing on social

6 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - November 21Video

This week we’re talking about the world’s biggest event, the 2022 FIFA World Cup and how many of the social media platforms are capitalizing and helping fans connect around the globe. ⚽️Want to learn more? Check out the articles here:Experience the 2022 FIFA World Cup on Snapchat The FIFA World Cup 2022™ on YouTube Tell your brand story during sporting moments with Meta

6 months ago

LauraPorcinculaCommunity Manager

published in Latest Talks & Trends

How to create a Black Friday marketing strategy for social mediaBlog

Black Friday is almost upon us! In this article Sprout’s @aubree.smith shares tips to conquer campaigns and trends for the upcoming holiday season. Thread your thoughts and takeaways below.How to create a Black Friday marketing strategy for social media

6 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - November 14Video

Brands are gearing up for the holidays while others are making changes to their platforms. Check out this week’s top social media stories: Want to read more about these news? Check out the following articles: Pinterest TV expands to Canada WhatsApp Communities Launch Twitter's 'Blue Verified' Launch TikTok Holiday Toolkit

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6 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - October 31stVideo

Big changes are happening on social networks like Twitter while other platforms are doubling down on investing in creators. Check out what’s happening in social this week: Read the articles here:TikTok launches the TikTok Academy Twitter Buyout Meta announced the “Creators of Tomorrow” class Snapchat integrates with BigCommerce

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6 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

🎥 Watch: This Week In Social - October 24thVideo

From music on Instagram to new design on Youtube, here’s what’s happening this week in social:Read the articles here:Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile YouTube Announces a Range of Design Changes and UI Updates, Including Pinch-to-Zoom - LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option What change surprised you the most?

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7 months ago

mike.blightSprout Team

published in Latest Talks & Trends

📊 The Power of Employees: Predicting the Best Outcomes for Brand AdvocacyData Report

Social media is getting louder. New platforms are emerging, algorithms are changing and more and more people are logging on. As social media becomes more prevalent in our daily lives, businesses are using it for everything from marketing to R&D to customer care. The business value of social can’t be overstated.Read the full report: https://sproutsocial.com/insights/data/brand-advocacy/Check out the latest stats from the 2022 Report:Engaged users spend more than 60 minutes a day on social media platforms, with casual users spending less than an hour daily. Over half (59%) of respondents identified as engaged users.

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7 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Watch: This Week in SocialVideo

This week we’re focused on sharing some changes happening to popular social networks like TikTok and Twitter! Check out what’s happening this week in social: Read the articles here: Snapchat unveils AR-to-Purchase activation for halloween costumes TikTok launches photo mode YouTube launches @ mention handles for channels Twitter has finally added an edit button

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7 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Halloween hashtags to kickoff spooky season

Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it’s time for your brand to get in on the fun.In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy.Read the full article: https://sproutsocial.com/insights/halloween-hashtags/

7 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

Digital easter eggs: The brand marketing tactic you need to know

A digital easter egg is a hidden message or feature found in digital works, like a video game, website or movie trailer.Sometimes, it’s the little things that mean the most. Digital easter eggs are usually in the small details but they make a major impact on social. Here’s why: https://sproutsocial.com/insights/digital-easter-eggs/

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8 months ago

Jonathan ZuluagaCommunity Manager

published in Latest Talks & Trends

14 best shopping apps of 2022

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025.Check out the newest Sprout blog article highlighting the top shopping apps of the year: https://sproutsocial.com/insights/shopping-apps/

8 months ago

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