The April 5 deadline for enforcement of a federal law banning TikTok nationwide is approaching, after enforcement was deferred for 75 days in January.
Because this is the first time the US government has banned a social network, much is still unknown about how the ban may be enforced and implemented for TikTok’s 170 million US users.
If you manage a community or brand/s based in the US—or have a strong follower base in the US—you will need to reevaluate and diversify your network strategy immediately. The ban will require marketers to pivot, adapt quickly and make room for experimentation.
Read this article to learn the 4 steps you can take right now in light of the potential US TikTok ban, along with some ongoing considerations for adjusting your social strategy.
