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🎥 Watch: Celebrating Black History Month: Best Practices for Brands

  • February 27, 2025
  • 1 reply
  • 118 views
🎥 Watch: Celebrating Black History Month: Best Practices for Brands
Laura Porcincula
Community Manager
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This event has past, catch up on-demand now!

Join us for
Celebrating Black History Month: Best Practices for Brands, a panel discussion featuring ​@jamia.kenan, ​@courtney.lake and Jazmin Griffith, that honors the contributions of the Black community, celebrates Black voices and explores best practices for supporting inclusivity year-round.

By attending our panel discussion today, you'll gain:

  • Actionable strategies for creating meaningful content that resonates with diverse audiences
  • Insights on how celebrating heritage months like Black History Month can positively impact your business
  • Expert advice on how to support and partner with Black colleagues, creators and influencers to shape authentic campaigns throughout the year


Please use this thread as a safe space for Black social marketers and allies to celebrate, discuss, and network with each other beyond the month of February.

Don’t miss this chance to connect with peers, hear inspiring stories and spark meaningful change in your social media marketing strategies. Together, we can create a more inclusive and authentic community.

If you missed the panel discussion, catch up on-demand now:

 


Meet our speakers:
 

Jamia Kenan | Senior Content Specialist at Sprout Social
Jamia Kenan is a Senior Content Specialist for Sprout Social based in Atlanta, GA. She is an award-winning multi-hyphenate creative who enjoys writing, photography and video production. As an experienced content marketer and content marketer, you'll find her talking about the intersections of culture, technology, business and media. She has experience collaborating with enterprise brands including NBCUniversal, Lionsgate, CoStar Group and LinkedIn.

Courtney Lake | Director of Earned & Owned Media at NordicTrack and iFIT
Courtney Lake is a former interior designer turned social media executive with a knack for aligning business strategy with engaging content creation. He has lead social team at top-tier brands like Pottery Barn, ThirdLove, Fabletics, and NordicTrack. In his current role as Director of Earned and Owned Media at FIT Inc., Courtney oversees a family of leading fitness brands, including Freemotion, ProForm, iFIT, and the 50-year market leader NordicTrack.

Jazmin Griffith | Social Listening Analyst at PepsiCo
Jazmin Griffith is a creative powerhouse—social listening analyst at PepsiCo by day, founder of Que Lo Que, a startup social listening agency, by night. With over a decade of experience working with brands like Delta Airlines, Sony, and Google, she blends her expertise in social listening, culture, creativity, and strategy to craft campaigns that truly connect. Based in NYC, Jazmin also shares her journey as a corporate girlie and lifestyle creator on @iamthesocialista, where bold, relatable storytelling leads the way.

1 reply

Laura Porcincula
Community Manager
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  • Author
  • Community Manager
  • 998 replies
  • February 28, 2025

If you missed yesterday’s inspiring discussion, catch up on-demand. Attendees, revisit your favorite moments now!
 

 

Here are some of the resources we shared:


Thank you ​@jamia.kenan, ​@courtney.lake, and ​@GRIFFITHJAZMIN!


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