March Madness is here! Last year, the men’s March Madness championship game drew an average of 14.7 million viewers. The women’s championship attracted an even larger crowd, with an average of 18.7 million viewers. With tens of millions of people tuning in, it’s clear that March Madness is a major cultural moment and opportunity for brands.
How is your university showing up this year?
These resources can help you strengthen fan and alumni connections, create the right content, leverage student-athlete influencers, and use data and insights to bolster performance and understand what your audience.
🏀 Dominate the Digital Court: Here’s Your March Madness Social Media Playbook
📊 Elevate Your University's Brand: March Madness Data Insights
