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Here’s my tiny little social media hill that I’ll die on. I think all social media management tools should have a minimum of two users provided in a plan. Since social media doesn’t take weekends off, many teams have a weekend and/or night person to manage social media so one person doesn’t have to be on call 24/7. It’s the only healthy way to do it! 

So every tool should have two users given by default or they shouldn’t prohibit the sharing of one account. I’d even be happy if they increased the price and included two seats. Charging double for a second seat just encourages leadership to stick to the idea that social media management is a one person job. 

There, that’s my end of year dislike! 

I definitely agree with you ​@Michelle_IndianaDunes. Two users should a given whether that’s two social managers, a day and night person, or at least one for a supervisor. I’m always advocating for more investment into social and find it challenging because a lot of people don’t understand everything that goes into it AND just how important it is. That’s been my big challenge over the past year!

Thanks for sharing!

Interesting point! It would be ideal for small teams - maybe it wouldn’t have to be a full access user, just something for publishing/replying. We’re a drop in a SaaS’s sales bucket.

 

I don’t think a plan structure will ever change out-of-touch leadership’s ideas about social but one can dream! 🦄

​@amanda.coe Yes! I’d even be happy with a partial access user. 

I agree that the 2nd seat shouldn’t be the same cost as the first. I’m not sure if I’ve always needed the 2nd seat, but it should be discounted.

I disagree. One of the reasons my company chose Sprout over other platforms is because of the plan flexibility. So many platforms require multiple seats for a certain level of features, and we just don’t need those seats--and I hate paying for things I don’t need. 

While it would be nice to have a backup for what I do on Sprout, there just isn’t one at my company. IT has access to my password keeper; if it’s an emergency, they can get into the account and do whatever needs to be done. 

Having a backup social person is 100% necessary.

While I know that not every company will have the budget for it, there are services out there that help monitor and moderate social channels and alert you to higher-priority items. Resolver (formerly Crisp) and ModSquad are two I’m familiar with.

 

For small businesses, having an auto-response for DMs outside of working hours is also acceptable, in my opinion.

This is a superb idea! You’re exactly right and it never occurred to me. 

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