“Know your audience, not your algorithm” is advice I get a lot when I talk about frustratingly inconsistent engagement rates when I do things “by the book” regarding algorithm.
It’s 100% true that knowing your audience will get your farther than relying only on metrics and stats, but there should be some method to the madness. We have had direct messages from people (granted, our audience is in the older demos), that they don’t see ANY of our posts come up on their timelines anymore, even though we post multiple times a week, sometimes even twice in a day.
I do like a lot of things about both platforms, but I feel like I’m continually re working our posting strategy to fit the new algorithms to maximize the likelihood of our audience actually seeing our content.
Does anyone have any advice / can relate?