Boosting Strategy (LinkedIn)

I try not to wait more than 24 hours before boosting a post. But also depends whos your audience and if this is evergreen content that can allow you to wait. 

Thanks ​@ashley.manivong - any particular reason you don’t usually wait more than 24 hours? 

I’ll be counter to this and say that we usually wait a week to see what is doing well and what is worth boosting. But we’ve found our audience continues engaging and clicking over the course of a week (with the top three days having the most). 

If I know in advance a post will be a banger, I’ll often boost immediately. But other than that, its a week. It’s been working well for us so far! 

We’re experiementing with this as well. I’ve spoken to a number of people, of course with many opinions. But a number did agree with the concept of waiting for organic to do its thing for a few days before boosting. This is where my think is at too - allow organic to get it’s maximum reach, then let paid truly ‘boost.’ I’m afraid boosting may cut into organic reach (LinkedIn may never admit it).

I used to say wait at least 48 hours, but some socials are having longer shelf lives. I guess it depends on how your audience responds and how often you’re posting. I would figure that formula out first, and then from there you should have your answer. Currently for us, we boost after 72 hours, because that’s when people normally move on from one post to the next, so it’s fair game for the ad algorithm.