Social media naturally comes with its share of challenges and I’ve had plenty of venting moments with my team, but when I think back on the year, there are so many wins to celebrate! We’ve already surpassed all of our social media goals and KPIs for the year. I was able to double our goal for number of reels posted, and I created a TikTok channel from the ground up this year.
One of my favorite wins: I had a couple instances this year of posting reels highlighting local businesses (I do destination marketing), and then hearing from business owners that they saw an influx of business after the reel was posted. I can look at analytics all day, but none of it is quite as motivating as knowing my work has real impact on my community!
It’s so easy to get sucked into the day-to-day frustrations, so rounding up our EOY reports and stats and looking back on the year is a really needed opportunity to look at the bigger picture and see how much my and my team’s hard work has paid off!