I’m excited to share that for the 10th year in a row, Sprout Social has been recognized by G2’s Best Software Awards. This year, we’ve been named a top company in six key categories, including Best Software Products and Highest Satisfaction Products.
To our customers: Thank you.
G2 rankings are based on authentic reviews from real users. That means this recognition comes directly from you, our customers who push us to be better and share the candid feedback that shapes our roadmap.
2025 was an incredible year for Sprout. We focused on AI-powered innovations designed to help you better engage with your audience and turn social data into actionable intelligence. From launching our proprietary AI agent Trellis and acquiring NewsWhip to reimagining our Influencer Marketing platform and introducing new integrations like Bluesky and TikTok Listening, we unlocked even more ways to connect insights across the social ecosystem.
When celebrating this milestone, it felt right to spotlight the voices of our customers, and allow you to explain how Sprout impacts your day to day work in your own words. When I was reading through reviews, these quotes struck me:
“When my CMO asks for insights into the performance of our social content, Sprout makes it easy to grab numbers, compare against our competitors and show the impact of our efforts. Right from the start, I was impressed with how intuitive the Sprout platform is.”
“Sprout Social's reporting functions are really advanced and offer insights in a way that is helpful. The AI summaries help pick out some of the more gleaning pieces of information that are helpful for communicating to our team more broadly about what our successes and takeaways are.”
If you have a Sprout story you feel comfortable sharing or feedback you’d like me to hear, I invite you to reply to this post. You can also access the full G2 rankings here.
We know that platforms come and go, content formats fall in and out of style, the complexity of reporting needs compounds quarter to quarter. Our job at Sprout is to share this journey with you, and provide the tools you need to maximize social. The work is never finished, but the progress is always worth celebrating. Thank you for putting your trust in our team.
And we know that marketers want—and deserve—more than just the best tools for the job. That means providing opportunities for growth and connection even beyond our product, including in our member-driven community, The Arboretum. If you don’t have an account yet, sign up today.