Hi friends! Stephanie from the Sprout team here.

I’m reaching out with a question on behalf of one of our customers and hoping the community may have some insight: they work with an agricultural company and are putting together a social strategy for launching a social media presence in LATAM (Mexico, Argentina and Colombia specifically). For this project, we’re looking for recent research on social media usage among farmers, ideally within the LATAM region. 

We’ve found some decent starting research that’s more generalized around social media platform usage in LATAM, but are curious for more focused research on behavior/usage trends among farming/agriculture so we know where to prioritize our efforts. 

Appreciate your help in advance!