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Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

283 Topics
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Frequent User
samantha.gantFrequent User
posted in Social Data
Attention Brands & Marketing Agencies: Support Doctoral Research + Improve Influencer Marketing Strategies!

The Pennsylvania State University (PSU) doctoral marketing candidates are conducting research on the following topics under the guidance of Professor Arvind Rangaswamy (University Distinguished Professor of Marketing):Identifying ways to improve influencer marketing strategies Specifically, focusing on using data to select authentic influencers who drive brand message diffusion.They are seeking industry collaborators for their research. If your organization runs influencer marketing campaigns in a specific category (e.g., food, fashion, fitness), they'd appreciate your participation.What's involved?Sharing data on past influencer campaigns Data types needed include: Influencers used Influencer posts (location, timestamp) Campaign outcomes (impressions, engagement, conversions) Brand spend on other digital marketing (search, TV) Influencer network data (followers, demographics) Brand profile and product information Participants will receive a summary of the research findings, as w

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2 days ago
annarangos
New User
annarangosNew User
asked in Content Creation
B2B professionals on LinkedIn, who do you follow?

Who are your go-to influencers or favorite content series across industries? Looking for some inspiration—recommendations appreciated! Bonus points for thought leaders!

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New User
5 days ago
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Engaged User
robbie.schneiderEngaged User
asked in Social Data
Social Data (Election Season)

How is your team positioning the likely drop in reach/engagements on social media due to the intensity of the election season?

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lisa.frame
Advanced User
6 days ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
How to Do a Social Media Audit (+ Template)Video

Performing a social media audit is the best way to know how your social media channels are really doing. In this video, we’re going to answer the question, “what is a social media audit?” and walk through how to conduct your own. We’ll also show you how to use our free social media audit template, which will make conducting your own audit easier, download your template here.  

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Frequent User
8 days ago
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Frequent User
jalissa.karena-langeFrequent User
asked in Content Creation
Meta ads targeting small region

Kia ora (Hello). We are based in the Northland region of Aotearoa (New Zealand). We have a population of about 194,007.I actually have a few questions please:Given our population size, should we use detailed targeting? Meta recommends only using for populations of more than 2 million 😅 Is there a risk of running multiple ads at the same time, targeted at the Northland region? Is it best for us to try customise our target audiences based on our website traffic?Thank you. 

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Frequent User
14 days ago
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Frequent User
jalissa.karena-langeFrequent User
asked in Content Creation
Paid ads over Christmas/New Year period - Yay or Nay?

Kia ora from Aotearoa (New Zealand).We are a local government organisation in the Northland region and are of the opinion that our type of messaging/content will not cut through the noise or resonate with our communities during the busy summer periods (December - January) and it’s best we keep our distribution low key. My question is - are we wrong? Our messages are generally shaped around rules and regulations e.g. Check the shipping calendar before heading out on the water, Check it’s safe swim before diving in (water quality), Help protect our environment this summer by XXXX. Any thoughts are much appreciated.

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mary
Advanced User
19 days ago
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Advanced User
Jennifer JonesAdvanced User
asked in Content Creation
Sunsetting business pages to create a centralized brand presence on Facebook

Has anyone ever worked on removing business Facebook pages for a large company with multiple store/service/business locations and centralizing brand presence on the platform to just the national brand page? I have done this previously in past businesses (though we offered the opportunity to move to a different singular platform with organic growth capability), but I have a colleague who is looking to learn if any other businesses have done this to better support their stance to their teams, and their situation is slightly different.They have about 300 Facebook business accounts that have been dormant for a while, so they are considering working with their teams to sunset those pages. Those 300 accounts are only about 30% of the total number of store/service business accounts, and because they are not considering sunsetting all accounts (only those that have remained inactive for long periods of time), they will inevitably be faced with concerns that they should allow the businesses the

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Advanced User
22 days ago
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Engaged User
jo.smithEngaged User
posted in Social Customer Care
Recruitment Fraud: Job Scams

How is everyone dealing with the constant job scams and recruitment fraud? It used to only be on LinkedIn and we could get the scammer’s profile taken down but they are now just using text or apps like Signal or WhatsApp and basically un-reportable. We’ve reported each incident to the FTC and any apps where they took place, we’ve worked to have domains and emails shut down. We’ve got a pinned post on LinkedIn, Facebook and Instagram and we respond to all reports (public and private) with info on recruitment scams, how to report them and where to lean more. We’ve also added a banner that pops up when you visit our career site.  Want to make sure we’re doing all we can to protect our communities, our reputation and our Talent Acquisition team who are constant targets of impersonation, especially as we continue to post legitimate jobs on social etc. 

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emily.murray
Engaged User
22 days ago
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Frequent User
briehubitFrequent User
asked in Social Data
How can our average engagement rate per reach increase but everything else decline?

These metrics are a result of auto-posting content across ~560 Facebook Pages, YoY. I understand engagements, impressions, and reactions increased because we included more Facebook Pages in our auto-posting throughout the year, which is why I wanted to pull in the average impressions/post, average reach/post, average engagements/post. I am confused on how average engagement rate per reach would increase despite other averages declining?  What might this mean?

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Frequent User
23 days ago
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New User
SimonNew User
asked in Social Data
Meta's Conversions API - yes or no?

With Google (in theory) phasing out third-party cookies on Chrome next year and the impact this may have on Meta’s pixel - is your organisation looking to set up their Conversions API? Or are the costs for setting up server-side tracking prohibitive for you? Have you read any helpful articles on this topic?

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New User
1 month ago
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New User
TsciancaleporeNew User
asked in Social Data
Why is my engagement per impression up but my overall engagement down?

I work in Higher Ed and when I compare last year’s metrics to this year’s it shows that our Engagement per impressions is up, but our overall engagement is down. This is consistent across all our platforms. Why would this be? Thanks!

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Frequent User
1 month ago
virginia.rios
Engaged User
virginia.riosEngaged User
asked in Content Creation
Tools to Resize Youtube videos?

Hello! I’m looking for tools to resize a video from a regular YouTube video to an Instagram, either square or reel size. Do you have any ideas?I saw https://www.veed.io/ any other you may know? thanks!Virginia 

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Engaged User
1 month ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Customer Care
Community Question: Customer Care ChallengesGiveaway 🏆

It’s time for a giveaway and we would love to hear your thoughts! Answer below question for a chance win Arboretum Swag! Submit your answer to the below question by Monday, July 31st for a chance to win. Community Question:What do you believe is the most significant challenge faced by businesses in providing effective customer care on social media, and how do you think they can overcome it?Submit your answer to the below question by Monday, July 31st for a chance to win the below:  

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konze
New User
2 months ago
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Frequent User
Chris-AndersonFrequent User
asked in Content Creation
Are frames useful on Instagram?

I’m the social media manager for a community bank that spans across Louisiana and Texas. Currently on our Instagram page, we put the majority of our pictures in branded frames. It’s just a kneejerk reaction from when the bank was smaller and needed to boost the brand recognition. Now that we’re a little larger, I’m not so sure it moves the needle at all and just clutters the feed. Does anyone have any insights about the use of branded frames on Instagram and whether or not they are actually helpful?

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Frequent User
2 months ago
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New User
m.sehadeNew User
asked in Content Creation
TikTok Live | influencers

Can someone share the best process of doing a LIVE on TikTok with 2 influencers? Do I do it with a 3rd party app or do I invite them via TikTok?  Also do I need to have a Business Account?

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New User
2 months ago
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New User
joejohn33New User
asked in Content Creation
Struggling with Consistent Content Creation Strategy

I've been tasked with managing the content creation strategy for my organization's social media channels, and I'm finding it challenging to maintain consistency and quality. Despite our efforts, we seem to be struggling to generate engaging content consistently. Our posts lack cohesion, and we're not seeing the level of audience engagement we hoped for.Steps I've taken:Conducted audience research: We've analyzed our audience demographics and interests to tailor our content accordingly. Developed a content calendar: We've created a content calendar outlining our posting schedule and themes. Utilized social media management tools: We've invested in tools like Sprout Social to streamline our content creation and scheduling process. Experimented with different content formats: We've tried various types of content, including images, videos, polls, and articles, to gauge audience preferences.Additional Information:Despite our efforts, we're not seeing significant growth in our follower count

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2 months ago
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New User
SimonNew User
asked in Content Creation
Instagram hashtags - what's changing?

I’ve noticed a number of leading accounts in my sector (UK - charity) stopping using hashtags on their Instagram posts in recent months. Is this a change other people are seeing too? Are we seeing the role of hashtags changing? 

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Frequent User
2 months ago
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Frequent User
Leah JamisonFrequent User
asked in Content Creation
Unsearchable TikTok Account

Does anyone have a contact at TikTok or have you run into this issue before? I recently started working at a university and something happened with their TikTok account where you can’t find it via search. When searching our university name/TikTok username (Washburn University), the “You’re not alone” page comes up instead of results. There’s no way to bypass the page. Obviously this sucks because it makes it extra hard for students to find our account. I tried submitting a support ticket, but it got me nowhere. Our account is in good standing, so it’s unclear why search results for our university are being filtered like this. I would really appreciate any insight or help!

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Frequent User
2 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
Community Question Giveaway 🎁Giveaway | Participate by 6/28

Community Question Giveaway Alert!Today, we’re talking all about data with Jazmin Griffith at our event and we want to hear from you, how you use data to help inform your content creation and audience engagement strategies. Answer the question below by Friday, June 28 at 11:59pm for a chance to win 1 of 3 prizes! You’ll have a chance to win our newest swag, the Arboretum Crewneck sweater, Owala tumbler, Arb socks, notebook, Moleskin pen, and Arb fleece blanket!Q:How has social media data analytics influenced your approach to content creation and audience engagement? The Promotion begins at 9:00 a.m. Central Time (“CT”) on June 27, 2024, and ends at 11:59 p.m. CT on June 28, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include Arboretum Roll-up Fleece Blanket, 40oz Owala Tumblr, a notebook, an Arboretum branded crewneck, a Moleskin pen and a Arboretum socks. Three prizes will be awarded. No p

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Frequent User
3 months ago
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Frequent User
rachael.maasFrequent User
asked in Content Creation
What camera do you use for going live?

What camera does everyone use for going live? Right now we have MEVO but the camera is old and outdated.This would be for press conferences mostly.

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tcsandoval
New User
3 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
🔴 Watch Recording | The Power of Numbers: Unraveling Data for Social Media SuccessRecording

It’s time to talk data.Join The Arboretum for an exclusive event designed to transform your approach to social media marketing through the power of data analytics. In partnership with Jazmin Griffith, Social Listening Analyst at Pepsico, this session will enhance your understanding of social media data and equip you with actionable insights to drive more impactful strategies.What You Can Expect:Demystify Data Analytics: Learn how to interpret complex social media data with ease. Actionable Insights: Discover practical tips and strategies to leverage data for improved engagement and growth. Real-World Applications: See how leading brands like PepsiCo utilize data to inform their social media strategies. Interactive Q&A: Get your questions answered by an expert in the field.Watch the recording now:  

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Frequent User
3 months ago
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New User
daniel.pillayNew User
asked in Social Data
Twitter / X Business Manager

Hi all,  previously we used twitter / x business manager to manage multiple client twitter accounts access - it looks like this feature no longer exists and, best practise with sprout is to have separate logins for each customer - is that best practise across agencies and implementations in terms of scalable access or is there another Meta / Google Ads style business manager function that we should look to implement?

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New User
3 months ago
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Frequent User
sarah.rayFrequent User
asked in Social Data
How Do You Track Boosted Instagram Reels Data?

Okay video marketers, how are we getting macro views of how our boosted Instagram reels are performing? I’m finding that the video plays and engagement data I get for an Instagram Reel in Sprout does not account for ad center watches. For example, if I look at the last 6 months in Sprout, it shows only 2,869 video views on our Instagram. When I look natively on Instagram, I can see that one individual reel has 9,224 plays. (In “Insights” I can see that this individual reel has 9,224 plays and 5,852 Reach) Yes, this includes boosting of this video. So what I’m trying to figure out is, how to I look globally at my video campaigns and see how they’re doing and set benchmarks when I have to individually go into each video and note the data natively in IG, and usually from my phone?! Am I missing a better way to do this? Thank you!

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Gina Kirby
Engaged User
3 months ago
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New User
tlriversNew User
asked in Social Data
Competitor Insights on LinkedIn Pages

Is anyone having any luck with gaining competitor insights on LinkedIn? They recently closed their API to third party social tools. I work at an agency and I’m wondering how you approach LinkedIn data during the audit phase.  I’d like to benchmark my client against other similar orgs. 

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New User
3 months ago
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Frequent User
Sam.CCFrequent User
asked in Social Data
How to measure sentiment on comments of Influencer partnerships?

Hi!I’ve been researching for tools which can be doing this sentiment analysis of the comments in the posts of the influencers.Do you have any tips? (or, in any other case, a way to do it less manually?)Thanks in advance 😊

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Frequent User
4 months ago
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