We all know Instagram is heavily weighting shares, saves, and reposts in the algorithm, and clients are asking us to benchmark performance heading into 2026. Are there any solid studies or updated benchmarks for these metrics specifically? Or how are you thinking about benchmarking shares/saves/reposts in a way that’s actually useful and strategic this year?
Such a great question
Tagging a few folks in the community who to weigh in on this:
We’re actually looking at impressions as a monthly metric—I know, how archaic—and we’re doing all we can to drive more and more organic impressions. If there’s a spike, then we’ll look at WHY there’s a change; considering shares, saves, and reposts at that time.
+4We are currently not benchmarking this, but what if I were to benchmark this, I would do the following:
+7We always benchmark against ourselves. I’ll look each quarter to see what happened with different campaigns, and then adjust our strategy. When doing this, I also take note of the context of the post, not just the post itself. Especially in this last year, our best stuff performed the best because it was related to something that happened in the news cycle.
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