+4Hey all! In the Reposting > My reports tab I have “Engagements” as one of the categories for LinkedIn and it appears that it is organic only. However, it seems this number is quite high from what I’d expect. We did start more boosting of organic content, and I’m wondering if it’s possible that since they are organic posts, then boosted, could Sprout be getting “tricked” into thinking they are organic engagements?
Thanks for any insights!
Best answer by Max Pete
When you boost an existing organic post on LinkedIn, the platform keeps the same Post ID for both the organic and paid versions. Because of this, LinkedIn’s API often reports a total impact figure back to Sprout, which includes both your organic and boosted engagements in that specific report view.
Essentially, you are seeing the total pulse of that post. If you are looking to dive deeper and see a clean split between the two, and using our Premium Analytics features (specifically the Paid vs. Organic widgets) these are designed to help you peel back those layers and see exactly how your boosting strategy is driving that extra growth.
+2
When you boost an existing organic post on LinkedIn, the platform keeps the same Post ID for both the organic and paid versions. Because of this, LinkedIn’s API often reports a total impact figure back to Sprout, which includes both your organic and boosted engagements in that specific report view.
Essentially, you are seeing the total pulse of that post. If you are looking to dive deeper and see a clean split between the two, and using our Premium Analytics features (specifically the Paid vs. Organic widgets) these are designed to help you peel back those layers and see exactly how your boosting strategy is driving that extra growth.
+4Thanks
It seems like engagements might be the only one affected by this, as impressions and others don’t seem to have that inflation.
+2You are spot on! LinkedIn’s API tags impressions more distinctly than engagements, which is why you see that inflation in one but not the other.
To get the clarity you need, I highly recommend using the Paid vs. Organic widget within the Custom Report Builder. This widget cross-references your organic page data with your LinkedIn Ad account to visualize a side-by-side split of engagements, impressions, and engagement rates.
If you want to isolate the paid lift specifically, you can also check the LinkedIn Paid Performance Report to see exactly what your spend contributed versus your organic baseline!
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