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Advice & Best Practices

Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

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asked in Social Customer Care

FAQ bible

Hello! I am working to build out a community management document with FAQs for a client. Keen to hear from other community managers/ SMMs if you have found a template or a ‘best practice’ for this type of thing. Conscious it will contain many strands, i.e product queries, warranty questions, lifestyle questions etc, I am keen to keep it practical and organized. Any tips, ideas, or templates welcome!

Laura PorcinculaCommunity Manager

published in Content Creation

How brands can collaborate with Black creators

Today is the last day of Black History month, and we want to continue honoring and celebrating Black excellence in social media and marketing. These celebrations are of course, needed, and essential. That said, what Black creators are asking is for brands to think beyond these moments and collaborate with them year-round. From Issa Rae’s ‘HooRAE’, to HBO Max, and TikTok - there are many examples of brands working with Black creators all year round.Check out this blog post if you’re curious to learn how they did it, and how you can work with Black creators beyond Black History Month.

Laura PorcinculaCommunity Manager

published in Content Creation

📆 Register Now: Influencer Marketing Strategy Peer Group

On Wednesday February 28th, at 12pm CT join us for an Influencer Marketing Strategy Peer Group moderated by Trevor Souki, Product Marketing Manager III, at Tagger by Sprout Social. This event is almost full, so be sure to register now:If you’ve registered already, make sure to fill out the intake form to better inform our conversation. See you there!

reid.zuraFrequent User

asked in Content Creation

How is your YouTube account set up + managed? Bonus: how are alternative videos handled?

Hello! I hope you're all doing well. I'm reaching out to seek some insights regarding our YouTube channel strategy, and I'd love to hear your thoughts. To give you a bit of context, we recently created and published several product videos on our YouTube channel. These videos explain the features and applications of our autonomous robots and currently live in an "About Starship Robots" playlist. While these videos were initially in English, we've expanded their accessibility by adding versions with Audio Descriptions and ASL overlay (separated into a playlist called, ‘Audio Description: About Starship Robots’), and, now, we’re starting translations for new markets. Here's where I'm facing a dilemma. With multiple versions of the same video, organizing them into playlists has become a bit challenging. The idea of having 3+ different versions in language-specific playlists would make navigation on the channel too tricky, especially given its current scattered state. While unlisted version

emma.peneguyEngaged User

asked in Social Data

Meta Shops "Upgraded" Checkout (ie, 2.9% processing fee)

Hi guys,Ok, I need some help pulling some data. Basically, our team is trying to decide if it’s worth it to eat the processing fee (2.9% for us) that Meta will begin requiring in order to operate a facebook/instagram shop on April 24th. I have been tasked with researching the value of keeping our Facebook/Instagram shops, and I’m trying to pull some data on how many times our “tagged products” from posts were actually clicked on. This is proving difficult because Meta has recently disabled the product tagging feature to anyone who hasn’t “upgraded” their shops. Does anyone know how to get this metric? Additionally, curious to know if anyone else is in the same situation. If so, what type of business do you work for/own and how did you make your decision to keep or to close your Facebook/IG shop?

amanda_swysNew User

posted in Content Creation

🔍 Seeking Examples of Brands Excelling in Audience-Focused Advertising!

Hello fellow social media marketers,I'm currently working on a project focused on audience-centric advertising strategies that adhere to brand guidelines. I'm eager to gather examples of brands that shine in tailoring their ad campaigns to diverse audience segments while maintaining a cohesive brand identity.Do you have any insights into brands that adeptly adjust their ad strategies for different audience groups while still unmistakably embodying their brand essence? I'm keen to hear about your favorite examples and see any relevant links you may have. Your expertise would be incredibly valuable to me. Thanks for sharing your thoughts! 🌟

brijNew User

asked in Content Creation

How to grow a new brand on social media?

Our social media accounts are brand new and I have five questions:How do I grow my social media accounts? Especially twitter (X) and Instagram? Any step by step guides or tips will be helpful. How can I decide what topics to create content on? How can I get customers from social media? How can SproutSocial help as a software?Many thanks for you time and advice.

Laura PorcinculaCommunity Manager

published in Social Data

🔴 Watch Recording - The Arboretum Presents: Year in Social!

Check your inboxes, Year in Social is here!Congratulations on all you’ve achieved over the last year and let’s celebrate together! 🎉I know you all are very proud of your accomplishments over the past year, we are proud too! Let’s take this momentum and make 2024 even better. The Arboretum’s Year in Social hub is designed keep you informed with the latest discussions, events, and FAQs, to kick this year off on the right foot.If you missed our main event, The Arboretum Presents: Year in Social 2024, that’s okay!Here’s the recording:Take a deeper dive into your data with two powerhouse Strategic Services Consultants from Sprout Social, Steph Hermanson and Gabby Grahek. In the event, @steph.hermanson and @Gabby as they guide you through understanding your data, share customer stories, and assist you in building a personalized action plan for 2024.Stay informed by visiting the Year in Social resource hub here: Visit the Year in Social hub Be sure to subscribe to this thread to receive Yea

Ryann LakeFrequent User

asked in Content Creation

Universal Music/Tik Tok Update

Hello! As I was scrolling through my FYP last night, I came upon a Tik Tok mentioning that Universal Music will be pulling all of there artist’s music from the app. Was wondering about a few things after hearing this: How is this going to affect the videos that are already published on the platform with a sound that involves these artists? Will the audio be removed? How are other companies going about this if audio is removed? Would it be best to republish some of that video with a new audio, or will the algorithm work against us? Thanks all!

jordan.woodyFrequent User

asked in Content Creation

Executive LinkedIn Takeover - How do I manage it?

Hey y’all!I’m a social media manager for an IT company who’s currently overseeing around 26 accounts (though thankfully I only manage 4 on a day-to-day). I’ve been asked to takeover an executive leader’s personal LinkedIn account and frankly trying to nail down a process has my brain spinning in circles.TLDR; How do you manage your executive’s personal LinkedIn presence?We're posting 2 times a week, mostly sharing corporate posts or third party articles with 'his' own thoughts. My thought was to add the profile to Sprout, where I can use the approval workflows to schedule content and get the appropriate edits/comments/whatever. Then I realized that I can’t use LinkedIn to repost, only create new, organic content, so I would need to sign into the account and reshare the post directly.So here’s where I’m running circles in my brain:Should I still use the approval workflows via Sprout even though I need to post directly in LinkedIn? I could just create a new word doc for each new set of p

hannah.jeanEngaged User

asked in Content Creation

Global social management

Hi everyone,Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.We’ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I’ve seen this done before but haven’t done it myself, and I’m not sure what the pros/cons are.Does anybody manage a global social program? If so, what’s your approach and what have been the benefits and challenges of that approach?Thanks!Hannah Jeanhttps://www.linkedin.com/in/hannahajean/

Laura PorcinculaCommunity Manager

published in Social Data

Sharing Reports with Leadership: An Educational Short

There’s a lot to consider when sharing your reports with leaders at your organization. Watch @steph.hermanson explain the who and how of sharing your data with leadership, in the video below: Fun fact: Steph LOVES answering your questions, make sure to share questions in the thread below. Make sure we don’t disappoint her, please ask ALL the questions!

virginia.riosEngaged User

posted in Social Data

How to create a report on Social Media influence in the pipeline

Hello! Furthermore the reports on clicks and additional analysis of UTMs that we currently do, I would like to detect how our social media interactions with potential customers influence our pipeline. For example, if we receive a comment on LinkedIn in a post, and that person is a partner or potential customerCan Sprout tell they are a partner? Is that a KPI I can report on using the tool?Connecting Hubspot wasn’t useful because it’s more geared toward the Service module(tickets), that’s not our type of org. Any best practices or knowledge you can share is useful! Right now we’re doing it manually :( thanks!!Virginia

chris.johnsonFrequent User

asked in Social Data

Sprout Zapier Integration

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does.

chris.johnsonFrequent User

asked in Social Data

Zapier for Social

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does.

morgan.murrayEngaged User

asked in Social Data

Determining Social ROI for QSR

Hi social friends! I have a Restaurant client who is dead-set on understanding his return on investing in organic social/ social at all. I’ve talked about EMV equations or leveraging influencers to look at their EMV or using affiliate codes that can be redeemed in-store. Any other ideas to get him to invest? I’ve tried all the ways in of educating and the necessity for this more top of funnel tactic which leads to consideration > loyalty > advocacy, but if it doesn’t equate to sales he just doesn’t get it. Any help is appreciated!M

bkmnNew User

asked in Social Data

How do you determine your top posts?

Do you organize your top posts based on ER or by total engagements?

will.velizSprout Team

asked in Social Data

Content strategy for different artists/performers

Looking for insight from those who have worked on social reports on events they host with different artists/performers Traditional reporting/benchmarking is not as effective due to content related to certain popular artists/performers naturally getting more engagement than others. Looking for advice on how to guide content strategy best when post differentiators may just be due to artist. What would be the best way to analyze what types of content (different color backgrounds, visual elements, audio elements, etc.) would truly perform best prior to a performance?

swarajNew User

asked in Social Data

How are marketers leveraging content intelligence to drive high quality video campaigns?

Often we see brand marketers hustle with manually collating content breakdown reports for their social media or influencer marketing campaigns. Is there any tool out there that people use to understand their content better? Basically, understanding what content works for them and what doesn’t?

Laura PorcinculaCommunity Manager

published in Social Data

Discussion: What metrics provide the most value to your strategy?

What metrics provide the most value to your strategy? Are there any big shifts here from 2023 to how you're measuring success this year?

andreana.margaritisNew User

posted in Content Creation

Social Content - New Year New Me

What health topics are trending well on Instagram and TikTok this New Year? How can tips and tricks be crafted to increase engagement, thoughts?

stacykAdvanced User

asked in Content Creation

Sale Posts - Leave them or delete them?

Hello & happy holidays! I’ve done some research and haven’t found an answer to this question - is there any reason to delete old sale posts from social networks like FB and IG? The posts are unpinned when the sale ends, and do not dominate our feed. Sometimes we have flash or special sales that do come back-to-back, but if there is an expiration date that’s noted in the image/copy.TIA!Stacy

HBDavidNew User

asked in Social Data

Do I NEED to connect a client's accounts for the best results?

Hi! I’m still learning the ropes of Sprout. I work for an agency that works with a number of clients. Some of our clients grant us access to their social accounts, while others like to keep their control.I’ve had time to explore on Sprout a little bit, but I would love to have a list of benefits to having access to a client’s Instagram, Facebook, Twitter, TikTok, etc. versus having minimal access to their accounts.For example, a client asked us to find the demographics of their followers, but we didn’t yet have access to their accounts. I let them know that we could get them limited information, but would be able to get them a lot more if we had access.Is there a full list of information available that we would be able to obtain after connecting a client’s accounts to Sprout? Thank you!

hannah.jeanEngaged User

posted in Social Data

What kinds of dashboards are y'all using for your executive teams?

I manage our social media program as well as our blog, and I’m wondering what types of dashboards you have experience with that pulls in data not only from social but from other channels too (Google analytics, salesforce, etc.). I’m trying to connect the dots between our channels, which we don’t currently do. @Brooke B. Sellas @kelli.cochran - saw you both chatting about social listening reports a few weeks ago and thought this might have been something you’ve run into!

Whit.TreasureNew User

asked in Social Data

Year End Reporting

What reports do you recommend pulling at the end of the year to gain insight and see trends that occurred throughout the year on your socials?

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