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Advice & Best Practices

Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

283 Topics

katelyn.mcdonaldFrequent User

asked in Social Data

How to Export LinkedIn Follower Data

Hello everyone!Does anyone know if there is a way to download my LinkedIn Company Page's followers into an Excel document that includes their names, company name, etc. Our BD/Sales team was looking to use this list for their activities and I want to be able to use this data to show our people that they should be posting to their own connections and not relying on the company posts to do all of the heavy lifting.I believe there was a way in Sales Navigator to download this data, but my company no longer is using Sales Navigator. If anyone has any suggestions, I would greatly appreciate it. Thank you!

emily.murrayEngaged User

asked in Content Creation

Any advice for starting a podcast video series?

The podcast/video series I’m starting will be a kind of sit-down conversation with our CEO about real estate and our company culture. I’m currently in the ideation phase for this idea, but was wondering if anyone had any tips, advice, or favorite podcasts. If you have seen success in the podcasts that you’ve created I’d love to check them out as well 😊

robbie.schneiderAdvanced User

asked in Social Customer Care

Launching an employee advocacy program?

For those of you who have launched an employee advocacy program, can you share some of the successes and struggles you had in getting team members on board? We’d love to start one but resources (platform costs and staffing) are concerns.

bcoffronEngaged User

asked in Social Data

Best way to collect data on total Reels views since Sprout doesn't give that, it only gives first plays

My team is trying to figure out the best way to collect total Reels views for Instagram and Facebook for reports. Sprout only gives first plays which is not what my leaders want to see. For us the difference between first plays and total views (what the native app says) are literally millions. I was wondering if anyone has found a good tool for pulling this data outside of Meta Business Suite?

zoe.pNew User

asked in Content Creation

Facebook banned page from advertising

Hi! I work for a well established brand in New Zealand that also operates in Australia and South East Asia. Today our Australian page/ad account has been permanently banned for violating advertising policies. We didn’t actually violate any policies, Facebook just changed the status of every ad since the account was launched in 2016 to rejected so we appear to have 1000+ violations. Previously they have incorrectly classed our account as “political” because we are an eco brand that posts about sustainability. This only happens to our Australian account not our NZ account. I have tried a review however of course with every ad ever created being rejected we didn’t pass the review. Has anyone been able to get their ad restrictions lifted after being permanently disabled? Facebook support is unhelpful and our account manager doesn’t ever reply to my emails. Any advice appreciated!

amywFrequent User

asked in Social Data

Link clicks declining?

Has anyone else noticed a drop in link clicks to external websites across Facebook and LinkedIn this year? Have you pivoted your strategy to keeping people on platform as opposed to driving to your website?

cameron.powersFrequent User

asked in Social Data

Has anyone experienced a drop in Facebook activity these past few months?

Has anyone experienced a drop in engagements and impressions these past few months? We went from seeing consistent impressions and engagements to a dramatic loss in the last few months with no real understanding as to why this might be. The same goes for Facebook followers, as we’ve been seeing a loss rather than growth in the same timespan.

daniel.marcelFrequent User

asked in Social Data

Employment Meta Advertising

Hello everyone! We are going to create a campaign for one of our clients that is a non-profit in the health sector. What do you recommend for us to do to run the ads smoothly?Note: I am in Mexico at this time.

enstack.marketingNew User

asked in Social Customer Care

Failed Posts on all platforms

Just this week, all our scheduled posts since Friday failed even though all our social media accounts are connected to Sprout. I tried to reach out to Sprout Support Center but I still haven’t received any reply until now. This is really affecting our social media performance. Anyone care to help?

sarah.markiewiczFrequent User

asked in Social Customer Care

Facebook Advertising Access Resitricted

Hi, hoping someone can help me out! My advertising access has been “permanently restricted” on Facebook and I manage multiple pages for my company. I think the issue is that I hadn’t had a personal Facebook in years, but created one when I started this new job. Thinking it’s because I don’t have much history on Facebook on my personal account and jumped right into acting as admin for a few accounts. Long story short, I know it’s nearly impossible to get in touch with someone at Meta - SOS! Any tips or tricks?

marketing.swiftwickNew User

asked in Social Customer Care

Customer Service Email on Social Post?

Hi everyone! We’re creating a video for social that answers a FAQ for our customers. We’re considering adding our customer service email at the end of the video for users to have another place to reach out but are concerned it will lead to potential email overload. Have you tried this, and did the pros outweigh the cons?

payton.beckerFrequent User

asked in Social Customer Care

Health Care Organization Joining TikTok

Hi everyone! My health care organization is slowly starting the process of launching a TikTok account.My questions are;How should we be responding to comments/questions?Do we respond to only the not so nice comments? Do we let negative comments whittle away and pay them no attention? Appreciate any insight you may have from a large brand’s perspective! Thanks!

bryceeberlyFrequent User

asked in Content Creation

Best Practices to Reach Non-Followers?

Hey, y’all! After hours of researching the best practices to reach non-followers on my restaurant client’s IG account, I keep accumulating the same 8-10 “Best Practices” on every website. I thought I would put it out here and see if any of you have cracked the secret that nobody is talking about to reaching non-followers?

raven.gillAgency Partner

asked in Content Creation

Facebook Ads Glitch

Anyone else having issues with Facebook ads keep changing their targeting locations to their entire United States. I select my cities and radius and I submit the ads but after I hit submit it changes the targeting to the entire united states. This has happened across multiple clients for me.

jordan.woodyEngaged User

asked in Content Creation

Executive LinkedIn Takeover - How do I manage it?

Hey y’all!I’m a social media manager for an IT company who’s currently overseeing around 26 accounts (though thankfully I only manage 4 on a day-to-day). I’ve been asked to takeover an executive leader’s personal LinkedIn account and frankly trying to nail down a process has my brain spinning in circles.TLDR; How do you manage your executive’s personal LinkedIn presence?We're posting 2 times a week, mostly sharing corporate posts or third party articles with 'his' own thoughts. My thought was to add the profile to Sprout, where I can use the approval workflows to schedule content and get the appropriate edits/comments/whatever. Then I realized that I can’t use LinkedIn to repost, only create new, organic content, so I would need to sign into the account and reshare the post directly.So here’s where I’m running circles in my brain:Should I still use the approval workflows via Sprout even though I need to post directly in LinkedIn? I could just create a new word doc for each new set of p

cu marketingNew User

asked in Content Creation

Business Profile vs Creator Profile Instagram

Hi all,I was wondering if anyone could help me understand the workarounds to not having access to Instagram audios with a Business Account? Our organization uses a third-party scheduling app, (Sprout Social), and I read that Creator Accounts that give you access to these audios cannot use third-party scheduling apps. Any suggestions? This is a conundrum for us. But it would sure be nice to be able to BOTH use trending audio and schedule with Sprout.

CVINow.PerkinsFrequent User

asked in Content Creation

Have you tried automated DM replies to Instagram comments?

I’m sure you’ve noticed influencers and brand accounts alike including something like this in their CTAs on Instagram: “Comment LETS GO! For the link to sign up!”It seems like a genius idea to boost engagement and conversions through a platform known for it’s tricky link-sharing capabilities. I’m wondering if you’ve tried this strategy, what tools you used (if any), and how did it perform?

taylor.vanceNew User

asked in Social Data

Sprout Link Analytics

I’d love a graphical representation or just deeper report on sprout link in bio rather than only being apply to see link clicks through the post performance report and filter.

dan.leveyNew User

posted in Social Customer Care

Facebook Hacked

Hey, My personal Facebook was hacked and it’s tied to all the accounts I manage for my company and the ad accounts. I have two factor authenication. I have spoken to Meta twice, they said they got rid of the bad actor, but it appears that bad actor is still there trying run ads through our business manager account. Has this happened to anyone before? Any advice? Thanks, Dan

alexia.monsenNew User

asked in Content Creation

Managing IG profile requests from departments within a college

I'm looking for some advice on handling departmental Instagram profiles for a college within a university setting. We've had a few departments express interest in creating their own Instagram profiles, separate from our main college account.While we understand their desire for targeted communication, we're concerned about maintaining a cohesive brand, managing content effectively, and ensuring consistent engagement. What do you do in similar situations? Do you allow departments to create their own profiles? If yes, how do you ensure they align with the overall college brand and messaging? If no, how do you manage their specific needs and requests through the main college account?Any best practices or guidelines you can share?Thanks!

Marisa SuarezFrequent User

asked in Social Data

Possible to export a VIP list? Report on this feature?

We have set up some VIP lists based on follower counts and some accompanying auto-rules (e.g. auto-tag VIP, auto-assign case to our partnership person, auto-complete), curious if there is a way to export a VIP list so we could have a list of people we have added to this list? Also would be nice to be able to auto-add people to a VIP list based on follower count though from what I have been told this is not a possibility yet due to API limitations.

kelli.cochranAgency Partner

asked in Social Data

Social Listening Reports

How are people “presenting” their social listening findings/reports? I know Sprout gives you a few different options for exporting and you can take screen grabs but is anyone taking the social listening data and making it into a PPT or something? I would love details for inspiration! I work at an ad agency and often times the way the social listening report presents itself isn’t enough. What are you doing to make it more into a report and/or present it to your client / others in the agency?

terry.gaylordFrequent User

asked in Social Data

LinkedIn Advertising - not reaching full audience

Hey Arb community! Apologies in advance if there’s already a topic floating around for this, but I didn’t see one. I do frequent LinkedIn advertising for my company and I’ve noticed something interesting. Despite having large audience sizes, in some cases 85,000, my ads typically reach <10,000 LinkedIn users. For those that the ads do reach, it is shown to them an average of 7 times. Now, I would LOVE if my ads were reaching more people in my target audience. I would also love if I could somehow decrease the frequency that my ads are shown to each user. So I guess I have a couple questions.1.) How can I reach more LinkedIn users in my target audience? Do I simply need to increase my budget?2.) Is there a way to put a cap on frequency? Any responses are greatly appreciated! I am still relatively new in my role. Thank you!

Laura PorcinculaCommunity Manager

published in Content Creation

🎥 Recording & Recap - Elevate Your Impact: Fostering Inclusion through Content

In honor of Global Accessibility Awareness Day, The Arboretum invites you to an inspiring event dedicated to digital inclusivity. Experience a thought-provoking panel discussion with accessibility leaders as we highlight the importance of digital inclusivity and learn how to create content from the heart that celebrates diversity and embraces every voice.If you missed this event, watch the recording now: Learn more about our speakers for Elevate Your Impact: Fostering Inclusion through Content, A Global Accessibility Awareness Day Event! Meet our panelists: Holly Tuke (She/Her) is a social media professional, blogger, freelance writer, and disability advocate. She’s a Social Media Officer for RNIB (Royal National Institute of Blind People) and the author of the award-winning blog Life of a Blind Girl. Holly is passionate about encouraging people to make their social media content accessible and share her lived experience of disability to raise awareness and educate others. As a digita

Laura PorcinculaCommunity Manager

published in Content Creation

🎥 What does it mean to create inclusive content?

Last year, in honor of Global Accessibility Awareness Day (GAAD), @AlexaHeinrich and @caitlin.grogan highlighted the importance of making digital spaces welcoming for everyone, regardless of ability. With an estimated 1.3 billion people experiencing significant disabilities, representing 16% of the world’s population, it is crucial to prioritize accessibility in content creation.Accessibility goes beyond legal requirements – it's about building a community where everyone feels valued and included. Discover why accessibility is vital for all, how it improves user experience, and gain practical tips for creating content that resonates with diverse audiences. Remember to catch the recap of last year's GAAD event Inclusive Social: The Power of Accessible Content, and mark your calendar to join us on Thursday, May 16th for Elevate Your Impact: Fostering Inclusion through Content. You don't want to miss this year's event, register now: Sources:Accessible Social by Alexa HeinrichThe World H

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