Launching an employee advocacy program?

We’ve used Employee Advocacy for 5+ years at Service Express.

Here are a few practices that work well for us:

• Introduce the tool, purpose and how to set it up during global onboarding for all new employees
• Have a dedicated page/space on our intranet with more information and tutorials on the platform
• We often post on our intranet featuring new content and we suggest employees to share on their social platforms via Advocacy

Challenges:

• Overall, it can be challenging to encourage employees to use the tool as it is yet another platform they need to log into and manage. 

Thought I would bump this up in the feed since people are on here today. 😊

Looking at ways to grow and manage the content needed to fill the beast.

Might be easier to talk offline. I think handholding is the key… I did the intro at the all-hands, I included the easy sign-up steps PDF and the 20-min walk through recording in onboarding emails, yet I still went to every region’s weekly sales meeting to walk those folks through in a smaller setting. And when people ask me to post something to the tool, I teach them how to post themselves, to distribute the workload. I can’t be expected to source every single interesting article or post for amplification, so the power of many is key. My tool has a weekly content letter and, in addition to highlighting new content in the tool, I use it to share advice on how to improve on LinkedIn, other features in the tool, and overall interesting reads on personal brand. Now it’s just a part of regular workday, so… hop on it and give it a go!