Launching an employee advocacy program?

We’ve used Employee Advocacy for 5+ years at Service Express.

Here are a few practices that work well for us:

• Introduce the tool, purpose and how to set it up during global onboarding for all new employees
• Have a dedicated page/space on our intranet with more information and tutorials on the platform
• We often post on our intranet featuring new content and we suggest employees to share on their social platforms via Advocacy

Challenges:

• Overall, it can be challenging to encourage employees to use the tool as it is yet another platform they need to log into and manage. 

Thought I would bump this up in the feed since people are on here today. 😊

Looking at ways to grow and manage the content needed to fill the beast.

Might be easier to talk offline. I think handholding is the key… I did the intro at the all-hands, I included the easy sign-up steps PDF and the 20-min walk through recording in onboarding emails, yet I still went to every region’s weekly sales meeting to walk those folks through in a smaller setting. And when people ask me to post something to the tool, I teach them how to post themselves, to distribute the workload. I can’t be expected to source every single interesting article or post for amplification, so the power of many is key. My tool has a weekly content letter and, in addition to highlighting new content in the tool, I use it to share advice on how to improve on LinkedIn, other features in the tool, and overall interesting reads on personal brand. Now it’s just a part of regular workday, so… hop on it and give it a go!

I know this thread is a year old but I’m hoping to spark some new conversation as we expand our efforts. Transparently, we aren’t leveraging Sprout’s Employee Advocacy feature for our program, as it doesn’t catch align with our strategy. That said, in term of recruitment, definitely start with your customer success and support functions. They have deep insights not only on the technical know-how on the tools but also unique perspectives on how real customers “in the wild” are finding success or leveraging said tools. The name of the game is perspective-driven content.

Hey, new member here. I manage the social media of an IT services company and I have been struggling with our employee advocacy program. The process is still a bit manual here. We share recent posts and ready-to-use captions, etc. However, only a handful of employees participate. The monthly leaderboard also didn’t yield much impact. So wondering which tools do you use if you could share? Also, how do you motivate employees to share? Thanks in advance!