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Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

283 Topics
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 What does it mean to create inclusive content?

Last year, in honor of Global Accessibility Awareness Day (GAAD), @AlexaHeinrich and @caitlin.grogan highlighted the importance of making digital spaces welcoming for everyone, regardless of ability. With an estimated 1.3 billion people experiencing significant disabilities, representing 16% of the world’s population, it is crucial to prioritize accessibility in content creation.Accessibility goes beyond legal requirements – it's about building a community where everyone feels valued and included. Discover why accessibility is vital for all, how it improves user experience, and gain practical tips for creating content that resonates with diverse audiences.  Remember to catch the recap of last year's GAAD event Inclusive Social: The Power of Accessible Content, and mark your calendar to join us on Thursday, May 16th for Elevate Your Impact: Fostering Inclusion through Content. You don't want to miss this year's event, register now:  Sources:Accessible Social by Alexa HeinrichThe World H

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Laura Porcincula
Community Manager
6 months ago
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Frequent User
loizousmithFrequent User
posted in Content Creation
Who’s do you want to reach?…. Everyone!

I understand the appeal of wanting to reach everyone, but it’s always the same conversation. “Let's dive deeper. Who specifically are you trying to connect with?” Different demographics, interests, and needs can greatly influence social media strategy. For example, most of my clients are federal agencies in the public health sector. The target audience plays a crucial role in shaping the messaging and outreach strategies. For some reason, this concept doesn't seem to resonate with clients. It's a constant challenge to convey the importance of tailoring our message and approach to match the unique needs and communication preferences of our target audience.I'm interested to know if others encounter this challenge. If you work with clients who cater to various audiences and cover diverse topics, how do you manage to address these varied subjects effectively?

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Engaged User
6 months ago
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Frequent User
amanda.roeschFrequent User
asked in Social Data
YOY Engagement Reporting - Is it possible?

Has anyone else had a team push for year over year comps when looking at engagements within organic social (IG specifically)? The biggest issue is YOY often looks down as the data continues to compound, so we can't get a true look of what last year at months end looked like compared to this year. With engagements becoming the top channel priority and having a push for not just MOM but YOY, I haven’t been able to find an accurate way to report that without making it appear as if the channel is down. Any ideas?  

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Katy4Riskonnect
Advanced User
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
🎥 WATCH NOW: Reporting Redefined - Unleash the Power of My ReportsCustomer-only event

If you missed this event, here’s the recording! Event Details:Are you eager to make more informed decisions and maximize your impact? Join @tazi.flory and @allie.mullen, as they guide you through ‘My Reports’ – a premium add-on that helps you visualize, analyze, and present the exact data you need to make informed decisions and maximize your impact. What is My Reports?My Reports is a game-changing feature available with Sprout’s Premium Analytics add-on that empowers you to visualize your data, and drives better strategic decision-making. It provides valuable insights and analytical tools that enable you to harness the full potential of your data.Why Should You Attend?We will give you a chance to dive in and discover all the amazing features and benefits of My Reports for yourself.Learn how to quickly and efficiently dive into your data and uncover actionable insights Discover techniques to make informed decisions that drive results Learn how to fully utilize the customization options

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Laura Porcincula
Community Manager
6 months ago
Malorie Pastor
Frequent User
Malorie PastorFrequent User
asked in Social Data
When impressions are up, engagement is down [and vice versa] ?

Hello fellow social media warriors. I’ve bene noticing a trend for the last several months when I pull my monthly metrics: when my impressions are up, my engagement is down; when my impressions are down, my engagement is up. I can COUNT on it. And this is for all networks, to included when I pull cross-network reports, too.  Anyone else? And….whhhhy? 😅

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nlabran
New User
6 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 WATCH NOW: Engage your Audience Authentically, the Fundamentals of Influencer MarketingRecording

Join us as we dive into the fundamentals of influencer marketing with @Madison.Masterson and Trevor Souki.Learn how you can leverage influencer partnerships to reach your maximum potential, increase brand visibility, and achieve your goals. Discover the potential of influencer collaborations, learn practical tactics to drive traffic and boost engagement, and build authentic relationships that resonate with your audience.🔴 Missed the event? Watch the recording now:Be sure to subscribe to this thread for all the event updates!

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Laura Porcincula
Community Manager
6 months ago
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Agency Partner
brittany.vanmaeleAgency Partner
asked in Social Data
Personal Information Requests under CCPA & Other Laws

Hey all! Curious if anyone has experience with dealing with personal information requests from consumers in light of the California Consumer Privacy Act (CCPA) and other laws involving personal information? Particularly how it impacts information provided over social media? One of our clients is implementing a data request form and we’ll be tasked with checking to see what information consumers have provided across channels (social, email, website, etc.) There’s not a ton out there (that I can find) regarding what’s required when it comes to deleting personal information on social, so we’re not sure if someone requests that we delete their information, if that includes deleting past social comments, messages, etc. Just seeing if anyone else has any experience related to this!

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Agency Partner
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
Unlock Creativity with Threads: An Educational Short

In this educational short, @cj.avande shares the power of leveraging Threads for your social strategy. Threads offers your brand a unique opportunity to tell your story authentically. But it can also help you engage your audience and diversify your content strategies, leading to an even stronger social presence and deeper connections with your audience.Watch now: Learn and discuss with your peers:  

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Laura Porcincula
Community Manager
7 months ago
M
New User
MahramusajNew User
posted in Content Creation
New B2B Social Media Manager

My role has recently been reorganized that I’m now handling our B2B and B2C channels.  are there any B2B marketers here? Any professional development tools that you’ve recommend for a newbie?!  thanks! 

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annarangos
New User
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🔴 Watch the Recording! Canva for Social Marketers: From Basics to Pro

We're excited to invite you to an exclusive workshop with Katy Hearne-Church, Design Educator at Canva, as she shares tips and tricks that will change how you approach content creation. In this workshop, Katy will guide you through some time-saving techniques to help you optimize your workflow and create engaging content more efficiently. Whether you're a seasoned Canva user or just getting started, there's something for everyone. We'll also show you how Canva can help you collaborate with your teams and organize your work so you can create engaging content with ease. Plus, we'll give you the lowdown on Canva's features, including free and subscription-based options. Register now to ensure you join this invaluable session with Katy from Canva!RSVP Now:   If you missed this event, watch the recording now:  Be sure to download the Social Media with Canva Workbook to practice what you’ve learned!

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lisa.rodrigo
Advanced User
7 months ago
L
New User
lbridgeNew User
asked in Social Data
Is Meta putting a penalty on the content I'm posting?

Hi everyone! I post consistently on all the major platforms with the main one being Instagram. Usually I can easily see 700K+ impressions each week with tons of engagements. The content is very audience driven and has been performing well up until recently.For the past two months it seems like all my posts and reels can’t get past the mid ten thousands for views and the engagements are very low.It feels like I did something wrong and Meta is capping my reach. Does anyone have any ideas? 

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jessie.brown
Advanced User
7 months ago
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Frequent User
Ivette NazarioFrequent User
posted in Content Creation
Best Social Media Strategies for Pet Care Business

Best practices and suggested strategies in social media for Pet Care Business - Dog Boarding, Grooming, Daycare, Training facility. 

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I
Frequent User
7 months ago
mmellander
Advanced User
mmellanderAdvanced User
posted in Social Data
Unexplained Changes in Facebook Gender & Cities Reached Analytics

Going over our Facebook demographics from the past year, I have discovered some confusing changes and trends. I’m curious to see if anyone else has seen similar things.  People Reached By Gender: After consistently having Women as our top reached gender (by a big majority) for years, it suddenly flipped to Men, and has stayed Men since July 2023.   Top Reached Cities: There is zero consistency in this list month-over-month. I believe that some of that might be attributed to targeted ad campaigns. However, in April 2023, New York, NY suddenly topped our list out of nowhere, and has been the no. 1 city each month since July 2023.  (We are a financial institution based in the Binghamton, NY market with locations in Reading, PA, Northern, NJ, and Central, NY) I attached our raw numbers for these two categories. I would appreciate any insight anyone may have. 

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mmellander
Advanced User
8 months ago
D
Engaged User
dianna.lyngholmEngaged User
posted in Content Creation
TikTok Case Study - Creative is Key

Hi everyone!TikTok just published a Case Study on our brand HalloweenCostumes.com (sister company to FUN.com). My Content team did a killer job cranking out a wide variety of creative to test and iterate on last year. They worked in tandem with our Paid Social team to identify wins and learns of current creative and key search terms we could hone in on for new creative. It was a great team effort and thought I’d share the Case Study with you all in case it helps you! Some key results metrics:10x ROAS 4.5k% increase in site visits YOY 2.5k% increase in purchases YOYhttps://www.tiktok.com/business/en/inspiration/fun-dot-com-tiktokHappy to answer any questions!Di

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D
Engaged User
8 months ago
zachlinder
New User
zachlinderNew User
asked in Content Creation
Posting content from former SMMs

Hi all - new to the Arb. Glad to be here.Unique question for the community:What is the legality of posting content captured by a social media team member with their personal device who is no longer part of the company if they did not sign a clause releasing all their work to company ownership while they were an employee? Would this former employee be able to sue a company that uses their work without permission?Obviously publishing rights are always obtained when using UGC, but this scenario is a bit different. Eager to hear the group’s thoughts.

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Nycole
Advanced User
8 months ago
mariah.d
Frequent User
mariah.dFrequent User
asked in Content Creation
Thoughts on backdating Facebook posts?

Hi all, just wanted to hear the community’s thoughts on using the backdate feature on Facebook. Does anyone use it often, why or why not? Has anyone seen benefit - or even negative impacts - using it?I work with a few clients that like to use it, though it’s sometimes because content was published late or past a specific date. Does anyone know if backdating posts negatively affects post performance or SEO? Thanks in advance!

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C
Frequent User
8 months ago
Zuzana Voskarova
Frequent User
Zuzana VoskarovaFrequent User
asked in Social Data
Incorporating video views in overall reporting

Hi team, I’m looking for clarity on how / if video views are incorporated into other metrics. Our team does not specifically report on video views - only on impressions, engagements and engagement rate. I know that video views are separated out in Sprout Social reporting, so I just want to clarify if they are included in either impressions or engagements as well, or will I need to add the video views to those metrics?  I’m conscious that TikTok views are included in the impressions metric, are there any other channels that do this? I don’t want to accidentally double up on the data, so I’m looking for clarification and best way to report on video views given our team’s reporting needs. Any help would be appreciated! 

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B
Frequent User
8 months ago
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Agency Partner
delaney.trailAgency Partner
asked in Content Creation
TikTok Ad Targeting?

Have you launched a TikTok ad for a young adult centered nonprofit?Would love to hear what interests you marked for targeting! None of them are directly relevant to the program’s services, so we’re trying a few that are generally closer.

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D
Agency Partner
8 months ago
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
published in Social Customer Care
Community Question: What brands are acing customer care on social❓

Sprout’s content team recently launched a new monthly series over at our Insights blog: ‘Post Performance Report’, where they’re curating and analyzing recent, stand-out brand social moments and dissecting what makes them so genius. In the first-ever installment of this series, here’s a look at 5 brands (and 1 creator) who are kicking off 2024 strong, including:Independence Village Senior Living’s joy-filled TikTok presence Topicals’ brand trip to Ghana and why it was a creator content goldmine Calvin Klein’s timely new celebrity campaign (can we get a “Yes, chef”?) In February, this series will zoom in on social customer care 🔎. Answer the Community Question below by February 6, 11:59pm CT, for a chance to win one of three packages that include an Arboretum tote, notebook, mug, sticker, pen and power bank, AND be featured on Sprout’s Insights blog! 💫 Chime in below for a chance to win! 🎁 The Promotion begins at 10:00 a.m. Central Time (“CT”) on February 2, 2024, and ends at 11:59 a

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Jonathan Zuluaga
Community Manager
8 months ago
A
Frequent User
allisonFrequent User
asked in Social Data
Meta Pixel Won't Connect to Shopify

Hi friends! Unfortunately, I’m here with another “why does Facebook Business Manager hate us all” post :(Our web team has been trying to link our Facebook Ad Pixel to our Shopify site for a hot minute with no success. Despite having all page permissions on the Facebook account, we receive a “you don’t have the permissions for this” error message every time we attempt to link them. I have tried as the Facebook account owner, had the Shopify account owner try, and a few other team members who have access to both platforms but no one can make it work. Unfortunately, Facebook does not have a responsive support team and we’ve followed their online “help” guide to no avail. Any tips on how to link Facebook Pixels to Shopify would be greatly appreciated! Or if you have the secret on how to get FB on the phone, I’ll take that too. Thanks in advance!

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Laura Porcincula
Community Manager
8 months ago
mmellander
Advanced User
mmellanderAdvanced User
asked in Social Data
Presenting Social Data Reports

I love reviewing all the data that comes with social media. However, I am spending way too much time building my monthly report that I share with management. I’ve been tweaking a powerpoint presentation for the past year that I enter all the data from SproutSocial into. Granted, I get way too into the weeds when it comes to making my reports look fancy (I’m a designer..what do you expect?) but I am curious what others are doing to present all this great data in a “pretty” way.  

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lisa.rodrigo
Advanced User
8 months ago
M
New User
michelleemardNew User
asked in Social Data
Upcoming Report Changes from Facebook

Hey everyone! With the recent upcoming changes for Facebook and reporting on page-level metrics that I think many people use, are there any suggestions of what if anything will replace these metrics?

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M
New User
8 months ago
AlexaHeinrich
Advanced User
AlexaHeinrichAdvanced User
posted in Content Creation
Threads Accessibility

There's apparently a visible alt text badge on Threads now, but you have to turn it on.Head to your profile, tap the two lines above your profile picture, click Settings, then Accessibility, and then you'll see an option for "show alt text" with a toggle next to it. Toggle it on and an alt text label will appear on images that have alt text.From the looks of it, the alt text badge is only visible on images that have alt text added to them AND if you click into a specific post. You won’t see any alt text badges on your feed, which is just weird.Please note that not everyone has access to this feature yet. You should also remember that not everyone (including myself) has access to the alt text field on Threads yet, so some folks may be writing image descriptions directly in their posts instead, so an alt text badge wouldn’t show up on their images despite them taking the steps to make their content accessible.Also, Threads has new updates out as of today, so make sure you update your app

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Laura Porcincula
Community Manager
8 months ago
M
Frequent User
mollyriihi
asked in Social Customer Care
FAQ bible

Hello!  I am working to build out a community management document with FAQs for a client. Keen to hear from other community managers/ SMMs if you have found a template or a ‘best practice’ for this type of thing. Conscious it will contain many strands, i.e product queries, warranty questions, lifestyle questions etc, I am keen to keep it practical and organized.  Any tips, ideas, or templates welcome! 

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M
Advanced User
8 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
How brands can collaborate with Black creators

Today is the last day of Black History month, and we want to continue honoring and celebrating Black excellence in social media and marketing. These celebrations are of course, needed, and essential. That said, what Black creators are asking is for brands to think beyond these moments and collaborate with them year-round. From Issa Rae’s ‘HooRAE’, to HBO Max, and TikTok - there are many examples of brands working with Black creators all year round.Check out this blog post if you’re curious to learn how they did it, and how you can work with Black creators beyond Black History Month. 

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Laura Porcincula
Community Manager
8 months ago
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