Advice & Best Practices

How long do you wait to boost an organic post? Do you wait after posting to let organic reach “do its thing” before boosting? Is there a certain amount of time you wait? 

Hi friends!I have client who has a campaign goal of reaching 871 followers on X. The account is currently sitting at 779, and is actively posting, following, and engaging with posts. They’ve even had some replies pop off but it isn’t translating in the follower count.Does anyone have any ideas on how to grow followers on X? Client budget does not allow for upgrading to a premium account and/or running ads. Appreciate any advice! Thanks a ton!

Hi all! I have a difficult client that is insisting on starting to tease their facility this year, but their grand opening is not until July of next year!! I have been trying to recommend to start posts at the earliest maybe 6 months out, but ideally 3 months out, but they are really stubborn. They are insisting on marketing via social media sooner rather than later.  That being said, what are some best examples of grand opening campaigns on social? I want to use case studies so I can try to keep convincing this client to trust the timeline I have recommended. I honestly think if they were to start posting now, they would definitely lose excitement and mystery around their facility. 

We are hoping to increase employee generated content, and would love some examples of brands that are doing this well (especially if they are in the nonprofit sector). I’ve seen some fun content out of places like Papa John’s (folks often make wild pizzas and share it, not doable for us but love the energy) or the day in the life videos from lots of different folks and brands. But would love some other inspiration!

Hi all, Curious if there’s a bit of a lag or discrepancy in reporting recently on Sprout. I’m getting confused on a post that I see has about 67 engagements, but Sprout is showing wayyyy off. I’m not talking about clicking on hashtags.   Any ideas? 

Hi,Are Sproutlink Clicks included in profile and post performance data when it comes to post link clicks or do I need to add them separately? 

In the listening dashboards, there is only impressions available. Will reach be at all available?

🪿 At Goosechase, we’re always looking for the best way to drive traffic to our blog and other resources from our social channels. This has evolved over time, from the link in bio to the automated DM - think “comment LESSON, and we’ll DM you the free lesson plan!”💭 What tools do you use to automate your Instagram DMs?  🤖 Stan, Manychat, or is there a feature in Sprout that can provide the same service? Or do you connect your customers to your content in a totally different way? Did I already miss the auto-DM train? 🚂  🙏 Thanks for your help!

Anyone else out there responsible for moderating your performance marketing on Facebook or Instagram (i.e. not your organic posts, reels etc, but your paid content)? What is your strategy to moderating comments and responding to potential shoppers with genuine inquiries? Do you see improved performance based on how you treat your ad’s comment section? I would love to connect further. 

I have a client that is B2B but very concerned with their Facebook growth numbers. It is an entirely organic campaign. I know Facebook growth is a wash these days, but does anyone have any ideas or tips for how you’re managing? 

Good morning lovely people of the Arb! I’ve been running into a glitch with Sprout, and am curious if anyone else has the same issue. When I’m drafting a Facebook post, I’ll attempt to @mention a partner, and the only pages that populate in the drop down menu are pages I’ve recently viewed from my personal Facebook account. Like many of us I’d assume, my personal account is connected indirectly to the business page I manage.  Any insights would be greatly appreciated. Happy almost Friday!

Hi all! I’m a bit newer to the sprout platform but I’m also relatively newer to being in the car industry. Does anyone have any solid organic tactics that they use in the industry that seems to work well for them? Our company has an ad agency on top of what I do as the social media manager and while their paid ads aren’t bringing in the numbers we’d like to see, I’m looking for better ways to maximize our organic content in the best way possible!

While Sprout are working on their BlueSky integration, has anyone got tips on how best to measure performance on BlueSky?At the moment it feels like we’ll have to go back to the old days of manual spreadsheet tracking updated weekly :-| 

Hi all! I manage an instagram account for a large public university’s study abroad office. While our instagram account does well in terms of collecting likes on posts, our comment section is full of crickets. Can anyone chip in on tactics they use to grow a healthly comment section? One that’s engaging to students, encouraging further discussion, while keeping it drama-free 😅 I know there will always be clean-up to do for inflammatory comments, but I’m wondering how you transform quiet lurkers to converation-makers, without inviting too many trolls! I’d like to create a supportive community of students who can chat together on our posts. Very appreciative of any ideas you can share!

As a social team of one, I’ve run into the challenge of maintaining a steady flow of new employee advocacy content into our advocacy program, especially during heavier workload periods. If you manage advocacy at your company, how do you handle content curation/copywriting? Is it centralized with one team (like social or comms)?  If other Marketing functions contribute, how do you position the ask so it feels like a way to amplify their work rather than just another task on their plate?  Any processes or frameworks you've found that work well?  Would love to hear if you’ve run into similar challenges and what’s worked for you.

The nonprofit I work for is primarily a data organization, which means we need to consistently find creative ways to showcase data points and charts. So far what has been working for us is:Standalone charts that focus on one key finding (ex. most nonprofits are small with under 10 staff members) Carousels that dive deeper on a topic (ex. here are four key things we know about small nonprofits)We’re also about to start experimenting with animated videos that showcase a data point in a more dynamic way. Is anyone else at a data heavy organization and has found creative ways to share that data? 

Hello communities! Do you have any creative or general marketing ideas for Easter Day celebration? Share your work or thoughts below: 

Hello y’all!I’m trying to measure the performance of our Instagram reels.Initially, we were measuring video views, but that also includes stories and posts with videos.So, I created a tag to group all our reels.Is this the best way to do this? Thanks a lot,Virginia.

Hi yall! Curious to hear if anyone has run a successful organic social strategy campaign -- specifically on LinkedIn for a B2B company without paid dollars. What are you doing to increase your followers? Are you asking customers to follow you? Are you getting internal thought leaders to invite folks to follow your account? Are you adding CTAs to emails/blogs, etc.? Curious to hear some latest tactics. For context, we are trying to increase our WoW follower count. It’s not bad at the moment but we’d love it to be even better. 

Starting to do 2024 reports and I’m noticing a huge drop in engagements overall especially on Meta when compared to 2023. Is anyone else noticing this trend in their 2024 annual reports. Trying to see if its client, industry or platform specific. Thank you. 

Hi all! Don’t know who else is in the same boat but if you’re like me, you may have noticed shifts in LinkedIn performance recently  😅We’re a B2B tech company and last year we were on a high with increased impressions, engagement rate and CTR QoQ for just about the whole year! Then come January 2025...our impressions have completely gone down. We are getting half to 1/3 of the impressions we used to get. We have a consistent posting strategy (daily), we do a mix of thought leadership, static imagery, carousels, and once in a while videos. Yet, our organic reach has declined MoM this year. With this being said we still have an excellent ER and CTR, its just the reach.Is anyone else experiencing this with a B2B LinkedIn account? What are you doing to combat this? Curious to hear from others. 

I would love to hear your thoughts on how you or your organization look at the metrics to improve the next marketing campaigns. Drop your comments below: