Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

248 Topics

Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

🏆 Giveaway Extravaganza: Day 9 🏆Holiday Giveaway Extravaganza

Spot any groundbreaking social media campaigns lately? When you see a campaign that stands out in the wild, you just know! So, why not share those with your other Arboretum members? Today is all about sharing inspiration and connecting with others! So let’s see those campaigns that you just can’t get out of your head!  How to Participate:Create a new post in the Content Creation forum and share for a chance to win a Conversations That Connect Book & $50 Amazon gift card, Arboretum planter, water bottle, notebook and sticker.Once you do so, drop a link to your post in the thread below so others can participate! Make sure to chime in on other’s posts.  📆 Want to see the other giveaways? See the full line-up here:  The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 21, 2023, and ends at 11:59 p.m. CT on December 21, 2023. To participate in the promotion, engage with the outlined discussions by sharing the most innovative social media campaign you've come across lately

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Jonathan Zuluaga
Community Manager
3 months ago
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Agency Partner
hannah.bradachAgency Partner
posted in Content Creation

Nood Campaign - Eye catching and entertaining

Has anyone else been seeing the Nood ads and content? Honestly a really creative and fun social campaign! Their follow up videos responding to comments are amazing. Main TikTok ad: https://www.tiktok.com/t/ZPRc6XCAa/  

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H
Agency Partner
3 months ago
D
Engaged User
dianna.lyngholmEngaged User
posted in Content Creation

Overlaying Vid of yourself with yourself! Game Changer.

There is an influencer I follow that continuously is innovating effects in her reels, things I haven’t seen before! Because it’s new and different it catches me. Maybe its because we’re all in Social Marketing, but I’m always like HOW DID SHE DO IT! This link below is one that she actually did a demo and walked through how she creates these. Highly suggest checking her content out just for transition inspo!https://www.instagram.com/p/CzKZL4kuRmk/?hl=enIG @meganewoldsen Have you seen any transitions or intros that have caught your eye or done well for you?

0
D
Engaged User
3 months ago
D
Engaged User
dianna.lyngholmEngaged User
posted in Social Data

Platform Customer Profiles?

We had a goal to grow our TikTok account this year and saw great success. Because we were outputting so much content we reused it across IG, FB, and YouTube. Some things hit better on different platforms of course.This year we want to do the same, but get smarter and one of the ways we’re hoping to do that is by determining the macro customer profile per platform and catering the content to them.Does anyone out there do this? We of course will start with in platform analytics, but I’m interested if there was other data folks have used to help inform them!

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Laura Porcincula
Community Manager
3 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data

Giveaway Extravaganza: Day 8Holiday Giveaway Extravaganza

Data enthusiasts, unite!It’s time to talk all about data! Jump into the Social Data forum to get the conversation flowing all about data. Maybe something you learned this year, a piece of data you’re team has been focused on or KPIs that really have helped your drive change in your organization!How to Participate:Head to the Social Data forum to create a new post and share your insights or pose a question about data in the Social Data forum for a chance to win a ChatGPT Bible Book, ONEOF 60" Cell Phone Selfie Stick, and get a bundled swag including a Tote, Notebook, Coffee Mug, Sticker, Pen, and Charge pack!Once you do so, drop a link to your post in the thread below so others can participate!📆 Want to see the other giveaways? See the full line-up here:  The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 20, 2023, and ends at 11:59 p.m. CT on December 20, 2023. To participate in the promotion, engage with the outlined discussions by creating a post in the Social Data fo

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Jonathan Zuluaga
Community Manager
3 months ago
carly.hill
carly.hillSprout Team
posted in Social Data

A chance to get quoted on the Sprout blog: How do you use Sprout custom reports?

Hey there! I’m working on an article for the Sprout Insights blog. To really help inform it, I’d love to hear how you’re using Sprout custom reports and how they help you’re reporting process! (You might even get quoted in the article!) Lmk! 👇 👇 

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K
Frequent User
3 months ago
katie.hogan
Engaged User
katie.hoganEngaged User
asked in Social Data

Engagement Rate

For engagement rate, do you include video views as an engagement metric for total engagements? If not, why? 

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bcoffron
Engaged User
3 months ago
J
Advanced User
Jennifer JonesAdvanced User
asked in Content Creation

How to handle holiday content

With the holidays upon us, this topic is top of mind. I manage the social media strategy and content for a veterinary brand in the emergency and specialty medicine space. Because veterinary medicine is a service industry, we don’t have the usual needs of holiday-specific content that a product marketing team would have on social media. So, though we do post content like holiday hazards for pets during the various holidays, we struggle with whether it is relevant for our business to post general holiday messages (i.e., Warm wishes for the holiday season.) either at this time or throughout the year.I’ve always felt that if we post about some holidays but not all holidays throughout the year (i.e. Posting about Christmas, Hanukkah and Veterans Day, but then not posting on Easter, Ramadan or Presidents Day), that opens our company up to criticism that we obviously didn’t intend for, so we’ve erred on the side of caution. But I’d love to hear your thoughts on why you do/don’t post holiday-s

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brandais.markey
Engaged User
3 months ago
M
New User
monique.drNew User
asked in Content Creation

Facebook Live - is it still worth it?

Hi everyone, please could you assist. Does anyone still encourage Facebook Lives for their clients? If so, how successful is it? I only have experience with Instagram Lives. 

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R
Engaged User
3 months ago
katie.hogan
Engaged User
katie.hoganEngaged User
asked in Content Creation

LinkedIn Articles

Do LinkedIn Articles perform well for your B2B company? Trying to keep people on LinkedIn and publishing blog content natively, but seeing dismal views on articles. Anyone else? Suggestions welcome.

2
H
Agency Partner
3 months ago
D
Frequent User
daralyn.yFrequent User
asked in Content Creation

Reflecting on 2023 and developing goals for 2024

Hi all! The new year is fast approaching! What have you learned from last year and what goals are you developing for your channels in the new year? Also, what metrics do you use to define success and achieving your goals?I do have a lot of goals in mind, but worry whether they are practical or not. Thanks!

1
D
Frequent User
3 months ago
G
New User
GabbiDWNew User
asked in Content Creation

Reels on FB

We are trying to get our reels from Instagram to be seen also on FB. Anyone have luck with that? Even when we post them separately, it doesn’t seem like they get good interaction.

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J
Engaged User
3 months ago
J
Engaged User
JacquiEngaged User
asked in Content Creation

FB Boosted posts not delivering?

Has anyone had issues with boosted posts not delivering at all? The ad is approved and active, but no engagement or budget spent. This has happened with the last three posts I tried boosting. FB support provided no help - they directed me to an article that was not useful. Below is a screenshot.   

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J
Engaged User
3 months ago
brandais.markey
Engaged User
brandais.markeyEngaged User
asked in Content Creation

UGC in Social Strategy for Professional Clients

Have you had a professional business client (law, medical, etc) where you wanted to introduce UGC into their social media marketing efforts? Were you successful? If so, any tips or advice? 

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K
New User
3 months ago
C
Frequent User
chris.andersonFrequent User
asked in Content Creation

Kanban users?

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

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amanda.coe
Advanced User
3 months ago
K
Frequent User
Khoury CollegeFrequent User
asked in Social Data

College/Department Level Engagement Rate Per Impression Averages

Hello! I manage the social strategy and accounts for a computer science college at a bigger university. One of the questions I get constantly is how our average engagement rate per impression (organic, across platforms) compares to other colleges or departments in Universities of comparable size.We have undergraduate, graduate, and PhD programs within our college and are located primarily in Boston, MA, with network campuses around the country and in Canada. Hoping to get any insight into this from anyone willing to share. Thanks!

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M
Engaged User
3 months ago
D
Engaged User
dianna.lyngholmEngaged User
asked in Social Data

Tiktok or IG with low views and poor caption

Hi all!We posted a duet without a caption beyond the duet on tiktok...were a little to fast on the draw! It’s doing eh, thinking we should pull it down and repost later today in hopes it does better.Does anyone have experience trying this? Did it help? Or did /willthe algos catch it was the same content and push it down so it did the same or worse? Any advice?

1
bcoffron
Engaged User
3 months ago
C
Frequent User
CVINow.PerkinsFrequent User
asked in Content Creation

Trending Music and Memes: Is is a copyright concern for you?

Title should read: Trending Music and Memes: Is copyright a concern for you? * What is your social team and company’s approvals process when working with possibly copyrighted material, i.e. trending music and memes?Tagging accessibility queens: @perkins.webmaster @AlexaHeinrich 

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Nycole
Advanced User
3 months ago
B
Agency Partner
brittany.vanmaeleAgency Partner
posted in Social Data

Pinterest benchmarks

Hey all! I’m wondering if anyone has any Pinterest benchmarks (for specific industries or more broadly, for the platform) that you could share. Specifically I’m looking for CTR, engagement rate, pin click rate and save rate benchmarks.

0
B
Agency Partner
4 months ago
O
Engaged User
ohva.commsEngaged User
asked in Content Creation

Getting more engagements

@craig.cordell, @Jonathan Zuluaga What are some great ways to get school parents to engage on social media especially to get them to comment on posts?

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craig.cordell
Advanced User
4 months ago
K
Frequent User
kristen.francaFrequent User
asked in Content Creation

How are you all making your IG more accessible?

Hello!Our website was recently flagged for accessibility issues, and now my managers are putting a lot of pressure to make social media more accessible as well. I agree that it is important, but without being able to schedule alt text for Instagram via Sprout, how is everyone doing this?I am a team of one, and I manage multiple channels and post multiple times a day. Do I need to manually add the alt text every single time a post goes out? That seems unsustainable, especially if I am busy in meetings or traveling. 

2
K
Frequent User
4 months ago
daniel.marcel
New User
daniel.marcelNew User
asked in Social Data

Employment Meta Advertising

Hello everyone! We are going to create a campaign for one of our clients that is a non-profit in the health sector. What do you recommend for us to do to run the ads smoothly?Note: I am in Mexico at this time.

0
daniel.marcel
New User
4 months ago
M
Frequent User
mollyriihi
asked in Social Data

Social Media Manager

I have just started a new position with an agency. It is my first agency gig and I am the sole SMM at the company. There is limited info on our clients social media metrics to date (>1yr), I would like to set some KPIs for client accounts as we move into 2024. Aside from reviewing what little historical info we do have, are there any other recommendations or platforms  that I should look at to help set these numbers/ targets? 

4
M
Engaged User
4 months ago
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Social Data

Facebook Personal Profile Hacked by Meta Copyright Infridgement

Good Morning,  My boss’s personal Facebook profile was apparently hacked, and deactivated because of fraud. And now his profile names says Meta Copyright Infringement. The email on the account was changed so he has no way to get in and change the account back to him. Has anyone had this happen to them before? Or have any advice on how to fix this for him. Thank you in advance. 

2
raven.gill
Agency Partner
4 months ago
corrine.dorrian
Engaged User
corrine.dorrianEngaged User
asked in Content Creation

Instagram Enagement

I am struggling with our engagement numbers on Instagram! We’re a trucking company, so the posts that do really well for us are cool truck photos. I started posting 3 days per week vs 5 days when I noticed the numbers dipping, but it didn't do anything. If anything, I think it just messed up our algorithm. I try to do a mix of educational/awareness content and engaging content.  Which content is best for Instagram - educational or engaging? What are some fun captions or CTAs I could utilize to get more likes and comments? 

1
H
Engaged User
4 months ago
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