Not having success with LinkedIn video

What type of videos are you posting? We saw a bit of a decline but the ones that have performed well were featuring our people at events, unsure if that can apply to you. 
 

From a conference I just attended, I noted that we need to keep the videos short and keep in mind that people will watch without the sound. So an overlay of captions or super quick hits! We have a couple videos in mind for the next quarter, happy to keep you updated on how they perform! 

We don't have events, so ours have mainly been staff doing talking head videos where they share useful tips for folks in our audience. They do really well on other platforms, so I've been surprised they haven't resonated on LinkedIn, especially because it's mainly professional advice. 

Would love to hear more insights as you go!

I’d strongly agree with ​@ashley.manivong on adding baked-in subtitles/captions. We’ve seen a noticeable difference in performance after including those, especially on LinkedIn which is a platform that people are more likely to be using at work than others, and therefore less likely to use sound with! 

I’d also recommend using b-roll alongside your talking heads, especially in the first 10 seconds. This visual interest will be more gripping. Best of luck!

We’re seeing way better engagement of our talking videos when our execs post them directly on personal profiles. We’re still trying to crack the equation to make video on our corporate biz accounts perform better.

Senior leadership at my organization is really interested in LinkedIn Live. We did our first one in April and it was pretty successful! Not big numbers but great engagement during the live session.

I recorded the live conversation and have been breaking it out into shorter videos to share on our feed. Those have done okay but not amazing. I’m curious to see if we get any traction with our new goal to produce one LinkedIn Live per quarter in the next fiscal year.

Love hearing this ​@brelynn.hess, we’re testing our first live this summer. Any tips on running one?  

​@kate.meyers emery LinkedIn lets you set up a test event so you can practice connecting the live stream. We ran ours through Zoom. It’s not hard to do, but there are a lot of technical steps so it’s super helpful to walk through that a few times.

I put together a speaker prep document and technical run of show since it was everyone’s first time doing a LinkedIn Live. That included notes about accepting the speaker invite on LinkedIn and some drafted posts for sharing the event with their network.

I also recommend starting promotion early and having a plan for engaging with viewers during the live stream! I was managing the stream so my team members were in the comments answering questions and providing links. 

Lots of prep but it helped everything run smoothly! 

It’s been a few months since we started this conversation, I’m curious how y’all are doing with some of these recommendations? What’s been working for you?

We saw a decline in this a few months back. We don’t post a lot of video, so I don’t have a good sample. Articles with links are still not doing well for us, even after LinkedIn said they were okay. We’re still having good engagement with just a nice picture that breaks up the monotony of business pitches in feeds. 

Think it’s another case of make the content fit your need rather than the latest algorithm fad. We find static images can do the job just fine for certain types of messaging. There’s also a disconnect between the desktop and mobile feed on LinkedIn which can make the impact of portrait video less impressive on desktop

We post videos once in a while when it seems relevant, but they definitely aren’t doing well despite following all best practices. It’s so much better to post a still photo or carousel or poll for us!