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Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

316 Topics
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New User
taylor.vanceNew User
asked in Social Data
Sprout Link Analytics

I’d love a graphical representation or just deeper report on sprout link in bio rather than only being apply to see link clicks through the post performance report and filter. 

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T
New User
6 months ago
dan.levey
Advanced User
dan.leveyAdvanced User
posted in Social Customer Care
Facebook Hacked

Hey,  My personal Facebook was hacked and it’s tied to all the accounts I manage for my company and the ad accounts. I have two factor authenication. I have spoken to Meta twice, they said they got rid of the bad actor, but it appears that bad actor is still there trying run ads through our business manager account. Has this happened to anyone before? Any advice?  Thanks, Dan

17011
dan.levey
Advanced User
6 months ago
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New User
alexia.monsenNew User
asked in Content Creation
Managing IG profile requests from departments within a college

I'm looking for some advice on handling departmental Instagram profiles for a college within a university setting. We've had a few departments express interest in creating their own Instagram profiles, separate from our main college account.While we understand their desire for targeted communication, we're concerned about maintaining a cohesive brand, managing content effectively, and ensuring consistent engagement. What do you do in similar situations? Do you allow departments to create their own profiles? If yes, how do you ensure they align with the overall college brand and messaging? If no, how do you manage their specific needs and requests through the main college account?Any best practices or guidelines you can share?Thanks!

362
A
New User
6 months ago
M
Frequent User
Marisa SuarezFrequent User
asked in Social Data
Possible to export a VIP list? Report on this feature?

We have set up some VIP lists based on follower counts and some accompanying auto-rules (e.g. auto-tag VIP, auto-assign case to our partnership person, auto-complete), curious if there is a way to export a VIP list so we could have a list of people we have added to this list? Also would be nice to be able to auto-add people to a VIP list based on follower count though from what I have been told this is not a possibility yet due to API limitations.

360
M
Frequent User
6 months ago
K
Agency Partner
kelli.cochranAgency Partner
asked in Social Data
Social Listening Reports

How are people “presenting” their social listening findings/reports? I know Sprout gives you a few different options for exporting and you can take screen grabs but is anyone taking the social listening data and making it into a PPT or something? I would love details for inspiration!  I work at an ad agency and often times the way the social listening report presents itself isn’t enough. What are you doing to make it more into a report and/or present it to your client / others in the agency? 

1325
bethany.baymore
6 months ago
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Frequent User
terry.gaylordFrequent User
asked in Social Data
LinkedIn Advertising - not reaching full audience

Hey Arb community! Apologies in advance if there’s already a topic floating around for this, but I didn’t see one. I do frequent LinkedIn advertising for my company and I’ve noticed something interesting. Despite having large audience sizes, in some cases 85,000, my ads typically reach <10,000 LinkedIn users. For those that the ads do reach, it is shown to them an average of 7 times. Now, I would LOVE if my ads were reaching more people in my target audience. I would also love if I could somehow decrease the frequency that my ads are shown to each user.  So I guess I have a couple questions.1.) How can I reach more LinkedIn users in my target audience? Do I simply need to increase my budget?2.) Is there a way to put a cap on frequency? Any responses are greatly appreciated! I am still relatively new in my role. Thank you!

620
T
Frequent User
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 Recording & Recap - Elevate Your Impact: Fostering Inclusion through Content

In honor of Global Accessibility Awareness Day, The Arboretum invites you to an inspiring event dedicated to digital inclusivity. Experience a thought-provoking panel discussion with accessibility leaders as we highlight the importance of digital inclusivity and learn how to create content from the heart that celebrates diversity and embraces every voice.If you missed this event, watch the recording now: Learn more about our speakers for Elevate Your Impact: Fostering Inclusion through Content, A Global Accessibility Awareness Day Event! Meet our panelists: Holly Tuke (She/Her) is a social media professional, blogger, freelance writer, and disability advocate. She’s a Social Media Officer for RNIB (Royal National Institute of Blind People) and the author of the award-winning blog Life of a Blind Girl. Holly is passionate about encouraging people to make their social media content accessible and share her lived experience of disability to raise awareness and educate others.  As a digita

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Laura Porcincula
Community Manager
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 What does it mean to create inclusive content?

Last year, in honor of Global Accessibility Awareness Day (GAAD), @AlexaHeinrich and @caitlin.grogan highlighted the importance of making digital spaces welcoming for everyone, regardless of ability. With an estimated 1.3 billion people experiencing significant disabilities, representing 16% of the world’s population, it is crucial to prioritize accessibility in content creation.Accessibility goes beyond legal requirements – it's about building a community where everyone feels valued and included. Discover why accessibility is vital for all, how it improves user experience, and gain practical tips for creating content that resonates with diverse audiences.  Remember to catch the recap of last year's GAAD event Inclusive Social: The Power of Accessible Content, and mark your calendar to join us on Thursday, May 16th for Elevate Your Impact: Fostering Inclusion through Content. You don't want to miss this year's event, register now:  Sources:Accessible Social by Alexa HeinrichThe World H

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Laura Porcincula
Community Manager
7 months ago
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Frequent User
loizousmithFrequent User
posted in Content Creation
Who’s do you want to reach?…. Everyone!

I understand the appeal of wanting to reach everyone, but it’s always the same conversation. “Let's dive deeper. Who specifically are you trying to connect with?” Different demographics, interests, and needs can greatly influence social media strategy. For example, most of my clients are federal agencies in the public health sector. The target audience plays a crucial role in shaping the messaging and outreach strategies. For some reason, this concept doesn't seem to resonate with clients. It's a constant challenge to convey the importance of tailoring our message and approach to match the unique needs and communication preferences of our target audience.I'm interested to know if others encounter this challenge. If you work with clients who cater to various audiences and cover diverse topics, how do you manage to address these varied subjects effectively?

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M
Engaged User
7 months ago
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Frequent User
amanda.roeschFrequent User
asked in Social Data
YOY Engagement Reporting - Is it possible?

Has anyone else had a team push for year over year comps when looking at engagements within organic social (IG specifically)? The biggest issue is YOY often looks down as the data continues to compound, so we can't get a true look of what last year at months end looked like compared to this year. With engagements becoming the top channel priority and having a push for not just MOM but YOY, I haven’t been able to find an accurate way to report that without making it appear as if the channel is down. Any ideas?  

2202
Katy4Riskonnect
Advanced User
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
🎥 WATCH NOW: Reporting Redefined - Unleash the Power of My ReportsCustomer-only event

If you missed this event, here’s the recording! Event Details:Are you eager to make more informed decisions and maximize your impact? Join @tazi.flory and @allie.mullen, as they guide you through ‘My Reports’ – a premium add-on that helps you visualize, analyze, and present the exact data you need to make informed decisions and maximize your impact. What is My Reports?My Reports is a game-changing feature available with Sprout’s Premium Analytics add-on that empowers you to visualize your data, and drives better strategic decision-making. It provides valuable insights and analytical tools that enable you to harness the full potential of your data.Why Should You Attend?We will give you a chance to dive in and discover all the amazing features and benefits of My Reports for yourself.Learn how to quickly and efficiently dive into your data and uncover actionable insights Discover techniques to make informed decisions that drive results Learn how to fully utilize the customization options

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Laura Porcincula
Community Manager
7 months ago
Malorie Pastor
Frequent User
Malorie PastorFrequent User
asked in Social Data
When impressions are up, engagement is down [and vice versa] ?

Hello fellow social media warriors. I’ve bene noticing a trend for the last several months when I pull my monthly metrics: when my impressions are up, my engagement is down; when my impressions are down, my engagement is up. I can COUNT on it. And this is for all networks, to included when I pull cross-network reports, too.  Anyone else? And….whhhhy? 😅

16093
nlabran
New User
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 WATCH NOW: Engage your Audience Authentically, the Fundamentals of Influencer MarketingRecording

Join us as we dive into the fundamentals of influencer marketing with @Madison.Masterson and Trevor Souki.Learn how you can leverage influencer partnerships to reach your maximum potential, increase brand visibility, and achieve your goals. Discover the potential of influencer collaborations, learn practical tactics to drive traffic and boost engagement, and build authentic relationships that resonate with your audience.🔴 Missed the event? Watch the recording now:Be sure to subscribe to this thread for all the event updates!

45216
Laura Porcincula
Community Manager
8 months ago
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Agency Partner
brittany.vanmaeleAgency Partner
asked in Social Data
Personal Information Requests under CCPA & Other Laws

Hey all! Curious if anyone has experience with dealing with personal information requests from consumers in light of the California Consumer Privacy Act (CCPA) and other laws involving personal information? Particularly how it impacts information provided over social media? One of our clients is implementing a data request form and we’ll be tasked with checking to see what information consumers have provided across channels (social, email, website, etc.) There’s not a ton out there (that I can find) regarding what’s required when it comes to deleting personal information on social, so we’re not sure if someone requests that we delete their information, if that includes deleting past social comments, messages, etc. Just seeing if anyone else has any experience related to this!

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Agency Partner
8 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
Unlock Creativity with Threads: An Educational Short

In this educational short, @cj.avande shares the power of leveraging Threads for your social strategy. Threads offers your brand a unique opportunity to tell your story authentically. But it can also help you engage your audience and diversify your content strategies, leading to an even stronger social presence and deeper connections with your audience.Watch now: Learn and discuss with your peers:  

1560
Laura Porcincula
Community Manager
8 months ago
M
New User
MahramusajNew User
posted in Content Creation
New B2B Social Media Manager

My role has recently been reorganized that I’m now handling our B2B and B2C channels.  are there any B2B marketers here? Any professional development tools that you’ve recommend for a newbie?!  thanks! 

1587
annarangos
New User
8 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🔴 Watch the Recording! Canva for Social Marketers: From Basics to Pro

We're excited to invite you to an exclusive workshop with Katy Hearne-Church, Design Educator at Canva, as she shares tips and tricks that will change how you approach content creation. In this workshop, Katy will guide you through some time-saving techniques to help you optimize your workflow and create engaging content more efficiently. Whether you're a seasoned Canva user or just getting started, there's something for everyone. We'll also show you how Canva can help you collaborate with your teams and organize your work so you can create engaging content with ease. Plus, we'll give you the lowdown on Canva's features, including free and subscription-based options. Register now to ensure you join this invaluable session with Katy from Canva!RSVP Now:   If you missed this event, watch the recording now:  Be sure to download the Social Media with Canva Workbook to practice what you’ve learned!

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lisa.rodrigo
Advanced User
8 months ago
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New User
lbridgeNew User
asked in Social Data
Is Meta putting a penalty on the content I'm posting?

Hi everyone! I post consistently on all the major platforms with the main one being Instagram. Usually I can easily see 700K+ impressions each week with tons of engagements. The content is very audience driven and has been performing well up until recently.For the past two months it seems like all my posts and reels can’t get past the mid ten thousands for views and the engagements are very low.It feels like I did something wrong and Meta is capping my reach. Does anyone have any ideas? 

1081
jessie.brown
Advanced User
8 months ago
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Frequent User
Ivette NazarioFrequent User
posted in Content Creation
Best Social Media Strategies for Pet Care Business

Best practices and suggested strategies in social media for Pet Care Business - Dog Boarding, Grooming, Daycare, Training facility. 

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I
Frequent User
9 months ago
mmellander
Advanced User
mmellanderAdvanced User
posted in Social Data
Unexplained Changes in Facebook Gender & Cities Reached Analytics

Going over our Facebook demographics from the past year, I have discovered some confusing changes and trends. I’m curious to see if anyone else has seen similar things.  People Reached By Gender: After consistently having Women as our top reached gender (by a big majority) for years, it suddenly flipped to Men, and has stayed Men since July 2023.   Top Reached Cities: There is zero consistency in this list month-over-month. I believe that some of that might be attributed to targeted ad campaigns. However, in April 2023, New York, NY suddenly topped our list out of nowhere, and has been the no. 1 city each month since July 2023.  (We are a financial institution based in the Binghamton, NY market with locations in Reading, PA, Northern, NJ, and Central, NY) I attached our raw numbers for these two categories. I would appreciate any insight anyone may have. 

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mmellander
Advanced User
9 months ago
D
Engaged User
dianna.lyngholmEngaged User
posted in Content Creation
TikTok Case Study - Creative is Key

Hi everyone!TikTok just published a Case Study on our brand HalloweenCostumes.com (sister company to FUN.com). My Content team did a killer job cranking out a wide variety of creative to test and iterate on last year. They worked in tandem with our Paid Social team to identify wins and learns of current creative and key search terms we could hone in on for new creative. It was a great team effort and thought I’d share the Case Study with you all in case it helps you! Some key results metrics:10x ROAS 4.5k% increase in site visits YOY 2.5k% increase in purchases YOYhttps://www.tiktok.com/business/en/inspiration/fun-dot-com-tiktokHappy to answer any questions!Di

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D
Engaged User
9 months ago
zachlinder
New User
zachlinderNew User
asked in Content Creation
Posting content from former SMMs

Hi all - new to the Arb. Glad to be here.Unique question for the community:What is the legality of posting content captured by a social media team member with their personal device who is no longer part of the company if they did not sign a clause releasing all their work to company ownership while they were an employee? Would this former employee be able to sue a company that uses their work without permission?Obviously publishing rights are always obtained when using UGC, but this scenario is a bit different. Eager to hear the group’s thoughts.

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Nycole
Advanced User
9 months ago
mariah.d
Frequent User
mariah.dFrequent User
asked in Content Creation
Thoughts on backdating Facebook posts?

Hi all, just wanted to hear the community’s thoughts on using the backdate feature on Facebook. Does anyone use it often, why or why not? Has anyone seen benefit - or even negative impacts - using it?I work with a few clients that like to use it, though it’s sometimes because content was published late or past a specific date. Does anyone know if backdating posts negatively affects post performance or SEO? Thanks in advance!

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C
Frequent User
9 months ago
Zuzana Voskarova
Frequent User
Zuzana VoskarovaFrequent User
asked in Social Data
Incorporating video views in overall reporting

Hi team, I’m looking for clarity on how / if video views are incorporated into other metrics. Our team does not specifically report on video views - only on impressions, engagements and engagement rate. I know that video views are separated out in Sprout Social reporting, so I just want to clarify if they are included in either impressions or engagements as well, or will I need to add the video views to those metrics?  I’m conscious that TikTok views are included in the impressions metric, are there any other channels that do this? I don’t want to accidentally double up on the data, so I’m looking for clarification and best way to report on video views given our team’s reporting needs. Any help would be appreciated! 

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B
Frequent User
9 months ago
D
Agency Partner
delaney.trailAgency Partner
asked in Content Creation
TikTok Ad Targeting?

Have you launched a TikTok ad for a young adult centered nonprofit?Would love to hear what interests you marked for targeting! None of them are directly relevant to the program’s services, so we’re trying a few that are generally closer.

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D
Agency Partner
9 months ago
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