The Pennsylvania State University (PSU) doctoral marketing candidates are conducting research on the following topics under the guidance of Professor Arvind Rangaswamy (University Distinguished Professor of Marketing):
- Identifying ways to improve influencer marketing strategies
- Specifically, focusing on using data to select authentic influencers who drive brand message diffusion.
They are seeking industry collaborators for their research. If your organization runs influencer marketing campaigns in a specific category (e.g., food, fashion, fitness), they'd appreciate your participation.
What's involved?
- Sharing data on past influencer campaigns
- Data types needed include:
- Influencers used
- Influencer posts (location, timestamp)
- Campaign outcomes (impressions, engagement, conversions)
- Brand spend on other digital marketing (search, TV)
- Influencer network data (followers, demographics)
- Brand profile and product information
- Participants will receive a summary of the research findings, as well as any intermediate outputs the collaborators would like to get.
This research has the potential to significantly improve how brands utilize influencers!
Interested in participating?
- Send a Private Message with your contact information to myself (Samantha Gant 👋)
- I will connect you with Arvind Rangaswamy (PSU Doctoral Supervisor)
**Doctoral candidates are willing to sign NDA’s