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jalissa.karena-lange
Tagged Tendril
October 31, 2024
Question

Meta ads targeting small region

Kia ora (Hello). 

We are based in the Northland region of Aotearoa (New Zealand). We have a population of about 194,007.

I actually have a few questions please:

  • Given our population size, should we use detailed targeting? Meta recommends only using for populations of more than 2 million 😅
  • Is there a risk of running multiple ads at the same time, targeted at the Northland region?
  • Is it best for us to try customise our target audiences based on our website traffic?

Thank you.

 

    2 replies

    kelvin.scott
    Seedling
    November 3, 2024

    Your best bet is to use Meta’s A/B testing to find what works best for your niche/message and your goal.

     

    We target a similar audience size and I’ll often A/B test where version A is just the geographic location targetting and B is Geo + Detailed targetting.

     

    Version A in this example will most likely have lower CPM

    Version B in this example we will most likely see higher rate of conversions.

     

    For multiple ads

    • Be sure to have rules in place to prevent audience fragmenting
    • Again, instead of running multiple seperate Ad campaigns, use  A/B testing to try the different ads, find out which one performs best and then allocate budget accordingly.

    If your website traffic volume is large enough, custom audiences can be a great way to retarget or to produce look a like audiences.

      jalissa.karena-langeAuthor
      Tagged Tendril
      November 7, 2024

      Thanks for that Kevin!

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