Social Data

Hi everyone! I work for a local municipality and help oversee the strategy for 20+ social media accounts across different departments.Each month, I report to our executive team on the previous month’s top‑performing posts. Recently, they’ve asked for more context, specifically average impressions per post, average clicks, average shares, and so on.Here’s where I’m stuck: How do you account for viral or unusually high‑performing posts when reporting through Sprout Social? I know I can exclude posts using tags, but I’m trying to figure out the best way to define what counts as “viral” so I can set a consistent baseline.Our accounts vary a lot, which makes this tricky. For example: In 2026, our Police Department had 16 Facebook posts with 300K+ views and 27 with 200K+ views out of 367 total posts. Meanwhile, our City Hall account only had two posts above 200K views

Hello - just wondering of any of the Sprout team (or anyone else) have any knowledge of impressions data being in the roadmap for Bluesky reporting anytime soon? I realize that it may not be on their list of priorities to make that data available, particularly as there are no ads on the platform, but it’s hard to qualify our Bluesky engagement at the moment without the metric that we need to calculate engagement rate. Thanks!

Hey folks,At Sprout, we’re currently deep in research for our upcoming Social Intelligence Report. We’ve got the quantitative data, but now we’re looking for the "meat" behind the numbers—the real stories from the people building these functions in the trenches.We want to spotlight the mastery within this community. To get the conversation started, we’d love to hear your thoughts on two shifts we’re seeing:The "Boardroom" Translation: What is your go-to strategy for translating social metrics into business outcomes that executives actually care about? The Cross-Functional Mix: In your experience, where does Social Intelligence "live" best? Is it Marketing, Strategy, or a hybrid team we haven't named yet?If you have a hot take or a proven framework, drop a comment below!We’ll be reaching out to a few of you who just get it to dive deeper and help us lead the indust

Since LinkedIn has brought “impressions” to commenting, it’s made it as clear as ever how much visibility your direct engagement strategy brings. I’d love to be able to quantify that and share the impact with leadership.Is there a way to see this data for comments in Sprout? Or is anyone finding a way to do this? At some point someone shared how to do it from a person page, but I don’t think I’ve seen the same options for a company page. Thanks all!

We all know Instagram is heavily weighting shares, saves, and reposts in the algorithm, and clients are asking us to benchmark performance heading into 2026. Are there any solid studies or updated benchmarks for these metrics specifically? Or how are you thinking about benchmarking shares/saves/reposts in a way that’s actually useful and strategic this year? 

Hi friends! I am a community manager at a full-service marketing agency. We have a variety of different types of clients, most of which I handle outgoing engagement for. I wanted to poll the experts and see what types of tools people are using to track their work? Right now, I’m mostly documenting things in trackers in Google Sheets, and I’m thinking there has to be a better way to do this! A few performance-based KPIs I have are tied to engagement/impressions and I would love to have the most accurate data to report. Any other recommendations are helpful, thanks! 

Hi fellow social pals! I’m really curious how different orgs and companies handle UTM usage and reporting on organic social.I just started at a new company in July and they create manual UTMs for each individual social post by region. It’s super time-consuming and I don’t know where the data actually “lives.” My personal philosophy is that is always makes sense to create a UTM for paid social, but doesn’t really make much difference in organic. Would love to hear different use cases!

Does anyone know if there’s a way to view the demographics of people engaging with your posts on LinkedIn (not just overall audience demographics)? I’m especially interested in seeing how many of those engaging are our company’s employees, as well as where other viewers are coming from and what types of roles they have.

I’m running into the issue of GA4 tracking leads from states/locations that aren’t anywhere near where we’re targeting on Meta. I’ve even checked where Meta is getting impressions and it’s only the states/locations were targeting so I’m not sure how this keeps happening. The ads are a special category so there’s only so much I can do to ensure we’re getting the right people but my client is frustrated that so many paid social leads are unusable due to being out of area. I let them know that it’s a possibility that people are using VPNs and that could be why we’re getting leads not within our target locations. Is anyone else experiencing this issue or know what else I can be doing to limit this?? I don’t have audience expansion on either. 

Has anyone else experienced that in Meta Business Suite reach is now views for organic insights? It totally killed our engagement rate! Is there a way to get it back? Reach used to pop up where views is for me.  

LinkedIn has really been pushing video, but we’re not seeing any success with ours. We’ve tried a few different types and different speakers, and none have gotten over 200 views (for comparison we see more like 1,000 on other platforms). Given how successful our other types of posts are, I’m hesitant to use the posting space for videos that don’t perform.Anyone else not seeing success with video? If you are seeing success, what’s working for your brand? 

We are currently discussing how to archive our digital content for historical preservation. Obviously in the paper age, our Library & Archives team would receive paper copies to include in historical records, and they still do.  Today we also have digital content in which we’ve made historical announcements and they’d like to preserve the post and the comments associated with it. One simple example, we acquired a historical property and the announcement on Facebook garnered over 1,000 comments. Our Archives team wants to add this to our collection. Is anyone else discussing this? We’re beginning to explore what types of Reports we can create and how we can use tagging to assist. 

Hi! Which tool do you use to see impressions, engagements, etc., broken down by country? For example, I need to see how many views I get each month from our audience in Germany.

I’ve been asked to pull following data from LinkedIn, not Industry or Profession information, just numbers going back to the creation of that company page. I was not working at this current company when it was created and as people have come and gone, any data pulled during that time is gone. Has anyone had luck reaching out to LinkedIn customer services to make this kind of request? I’m aware they only allow retrieving data from the last 365 days, hoping someone has been successful in gathering number following with a request beyond that limitation .

Each time I review a social listening report, the “Last 7 or 28 days” option sticks to the last time I viewed the report (i.e., if I have 'Last 7 Days' selected today, when I check the report tomorrow, it should automatically include the previous 7 days. Right now, it won't include yesterday.)Am I missing something or is this a bug?

LinkedIn announced it will be partnering with several third-party platforms to provide more detailed post analytics so users don’t have to check LinkedIn natively. Sprout is not currently listed, but is that in the works? This would be a great asset to be able to access directly in Sprout.Social Media TodayLinkedIn Post Announcement 

I am running a test to see if posts perform better when the link is in the comments vs. in the caption. I’m wondering if anyone can help answer a question I have.From what I’ve found online, LinkedIn doesn’t track clicks on links that are in the comments, only links that are in the captions. However, I’ve noticed that on posts where the link is in the comments, LinkedIn is showing clicks in its native tracking section, and the number is inordinately high compared to posts where the link is in the caption. Can anyone explain this? Is it tracking clicks on the image that was included in the post? And if that’s the case, when the link is in the caption, how do I know it’s tracking clicks on the link and not clicks on the image? (my images are not clickable)Examples:

Help! My intern and I are struggling to schedule an Instagram Reel and TikTok in Sprout. Whenever we do, the thumbnail is just a gray box. In the composer section, it’s just a gray box with a loading bar at the top. We have two seats in our account. Regardless of who uploads, we still get the gray boxes,We’re trying to work through this with support but haven’t gotten far. Has anyone else encountered this problem? 

Hi Team,We are currently facing an issue with Facebook post data being extracted via the API. While we are successfully retrieving the permalink_url for posts, the actual content received is in plain text format. This means any hyperlinks included in the original Facebook post are not preserved in the API response.For example, there are several posts that contain what appear to be mentions in the form of embedded hyperlinks. However, when we fetch this data via the API, these links are not returned, only the plain text is. This behavior seems to be consistent across multiple Facebook posts we have reviewed.Example:Original Facebook post content (as it appears on the platform):Check out our partner @CoolBrand for the latest updates!API response:{

Hi! I’m starting to use the Targeting feature that Sprout has. I’m doing it for both LinkedIn and Facebook. Have you tried it? Have you noticed any changes when you use it? 

Hi friends!I have client who has a campaign goal of reaching 871 followers on X. The account is currently sitting at 779, and is actively posting, following, and engaging with posts. They’ve even had some replies pop off but it isn’t translating in the follower count.Does anyone have any ideas on how to grow followers on X? Client budget does not allow for upgrading to a premium account and/or running ads. Appreciate any advice! Thanks a ton!

Hi all, Curious if there’s a bit of a lag or discrepancy in reporting recently on Sprout. I’m getting confused on a post that I see has about 67 engagements, but Sprout is showing wayyyy off. I’m not talking about clicking on hashtags.   Any ideas? 

Hi,Are Sproutlink Clicks included in profile and post performance data when it comes to post link clicks or do I need to add them separately? 

In the listening dashboards, there is only impressions available. Will reach be at all available?

While Sprout are working on their BlueSky integration, has anyone got tips on how best to measure performance on BlueSky?At the moment it feels like we’ll have to go back to the old days of manual spreadsheet tracking updated weekly :-|