Skip to main content

Mentorship
Library
Events
Groups

Home
Community overview
Advice & Best Practices
Social Data

Social Data

Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

91 Topics
235 Replies

When you subscribe we will email you when there is a new topic in this category

91 Topics

Recently active

Most replies Most views Newest first

jocelynalvFrequent User

asked in Social Data

Engagement on TikTok posted through Sprout vs. natively

We've been posting our Tik Tok's through Sprout vs. natively, and one difference I've noticed is the decline in our views. When we were posting natively, we were able to add as many hashtags as we wanted in the post copy, which I think helped drive our views. Since posting through Sprout, I've noticed there is a character limit on the video description due to an API limitation. Because of this, we haven't been able to add in as many hashtags as before. My guess would be the decline in our views is a result of the lack of hashtags we've been using on our Tik Toks. Any other similar experiences?

amyn99Frequent User

posted in Social Data

Follower KPI for Sciences Industry

Calling all science industry social media managers!What has been your followership goal for overall social media? What’s the average for an industry that is less “social” considering our audiences? I’ve been gaining about 1,000 a month but want some more insight into what is the common industry standard.

Jonathan ZuluagaCommunity Manager

published in Social Data

Just in: The 2023 Content Benchmarks ReportData Report

The speed of social keeps accelerating.It can be hard to know how you’re performing relative to your specific competitors with new trends and changing platforms to keep up with. The 2023 Content Benchmark Report helps you identify the most important trends by industry–giving you more tailored insights into what your competition is doing. In this report, you’ll learn:The challenges brands face when planning content Industry publishing and engagement benchmarks on social How to adjust your strategy to keep up with social Get your hands on the newest data: https://sproutsocial.com/insights/data/content-benchmarks/

stefanie.mayFrequent User

asked in Social Data

Best looking/easiest to understand weekly social report for internal use?

Hey everyone! I send weekly reports to department heads over at my company that include the following…News page likesGrowthImpressionsTop performing posts w/ metricsscreenshots of those postsIn that report, I also include our weekly e-mail stats + website metrics from GA.I’m basically assembling this report in another document because I find the reports on Sprout aren’t easy for someone who doesn’t know much about marketing to read and understand.Does anyone have advice on the best template/format to use? Thank you!

mike.blightSprout Team

published in Social Data

📊 The Power of Employees: Predicting the Best Outcomes for Brand AdvocacyData Report

The newest Sprout Social Report highlights the importance of employee advocacy and how employees have the power to help grow it. Check out the latest report:

social.managerNew User

asked in Social Data

Social Media Engagement Decrease

My companies social media engagement has plummeted YoY. Any thoughts as to why?

Jonathan ZuluagaCommunity Manager

published in Social Data

RSVP: Social Listening and Engaging your audienceEvent

Join us for a conversation with @Brooke B. Sellas! Brooke will be speaking on the importance of social listening and engaging your audience to ultimately make them customers!

Jonathan ZuluagaCommunity Manager

published in Social Data

Leverage Conversations For Connection and Conversion: Recording and Q&APost-Event Recording

Hey Social listeners! Head over to coffee talk to check out the recording and Q&A!

Laura PorcinculaCommunity Manager

published in Social Data

How to measure employee advocacy at every stage of your programBlog

You’ve shared your content through the proper internal channels. You’re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it?To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives. You just need to zero in on the right assortment of metrics to prove it.In this article, we’ll break down the 14 key metrics that you can use to evaluate the success of your employee advocacy program. The right combination of metrics will help you track employee engagement, business value and program performance over time.Check it out and let me know your thoughts in the thread below!How to measure employee advocacy at every stage of your program

Laura PorcinculaCommunity Manager

published in Social Data

40 Unique Ways To Use Social ListeningGuide

Gone are the days where brands can afford to leave social data with their social media teams only. Download this guide to learn about 40 unique listening examples and real-life use cases across industries that will help inspire your own listening efforts and holistically influence your organization.

Laura PorcinculaCommunity Manager

published in Social Data

Getting started with building your brandNews

We are excited to hear that building your brand is a goal for you! In this group you’ll find peers with similar brand building goals. You’ll have a centralized location to learn from each other, network, and hold one other accountable while you grow your skills and achieve your goals.What do we mean by “Build your brand”?We mean navigating brand awareness, growth and perception with peers who share your aspirations. Things like campaigns, growing impressions, and general awareness around growing your brand.We are excited you are here! Let us know how we can help by creating your first topic.The other goal based groups we have in the community are: Grow Your Revenue and Engage Your Audience, please check them out!

will.velizSprout Team

asked in Social Data

Illustrating Social ROI: Top of Funnel vs. Bottom of Funnel

Hey everyone! I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions: I’ve worked with several teams/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with). Between the two points there seems to be a decent amount of attrition/factors that the social team cannot control and that are more on the website side. I would love to see if any others are running into this challenge and get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel! Thanks!

Kalee.WilliamsEngaged User

posted in Social Data

Are you reporting out on brand sentiment to your stakeholders?

Hey Social Media Managers! I’m looking to have brand sentiment be my team’s umbrella OKR for FY23. I’m leaning this way because it can nicely support my team’s tactical plans and programs as well as other department initiatives. I’m interested to learn your POV on brand sentiment and how your using it from a reporting and measurement standpoint. Thanks!

A

Anonymous

asked in Social Data

How do you approach social insights?

What does social insights mean to you and your organization? What strategies do you use when it comes to understanding performance and audience insights?

Madison.MastersonSprout Team

posted in Social Data

Best video metrics to track?

With the rise of TikTok and Instagram Reels, social media video is at the forefront of marketing discussions. But what is the best way to prove efficacy of these assets? Curious to hear what marketers are tracking and reporting out on for social video to show its impact on business goals!

Jonathan ZuluagaCommunity Manager

posted in Social Data

3-Minute Webinar: Social Insights

The best brands are built on data and social insights. Watch “The 3-Minute Webinar: Social Insights” with Liz Dotson, Senior Customer Success Manager at Sprout.

1
2
3
4

Page 4 / 4

Powered by Gainsight

The Arboretum Terms of Use Cookie settings

Create an Account

Current Sprout Customer or have an account already?
Login for community access.

Social Login

Login with your Sprout Social credentials

or

Username *

E-mail Address *

First Name *

Last Name *

I would like to subscribe to marketing updates. *

Yes No

Company Name *

Industry *

Company Size *

Country *

Password *

I accept the terms & conditions

loginBox.register.email_repeat

Log in to the Arboretum

Don't have an Arboretum login? Create an account for community access.

Social Login

Login with your Sprout Social credentials

or

Username or Email

Password

Remember me

Forgot password?

Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.

Enter your e-mail address

Back to overview

Scanning file for viruses.

Sorry, we're still checking this file's contents to make sure it's safe to download. Please try again in a few minutes.

OK

This file cannot be downloaded

Sorry, our virus scanner detected that this file isn't safe to download.

OK

© Copyright 2024 Sprout Social, Inc. All Rights Reserved. Privacy | Terms | Disclosure Policy | Cookies