Social Data

Hi team, I’m looking for clarity on how / if video views are incorporated into other metrics. Our team does not specifically report on video views - only on impressions, engagements and engagement rate. I know that video views are separated out in Sprout Social reporting, so I just want to clarify if they are included in either impressions or engagements as well, or will I need to add the video views to those metrics?  I’m conscious that TikTok views are included in the impressions metric, are there any other channels that do this? I don’t want to accidentally double up on the data, so I’m looking for clarification and best way to report on video views given our team’s reporting needs. Any help would be appreciated! 

Hi friends! Unfortunately, I’m here with another “why does Facebook Business Manager hate us all” post :(Our web team has been trying to link our Facebook Ad Pixel to our Shopify site for a hot minute with no success. Despite having all page permissions on the Facebook account, we receive a “you don’t have the permissions for this” error message every time we attempt to link them. I have tried as the Facebook account owner, had the Shopify account owner try, and a few other team members who have access to both platforms but no one can make it work. Unfortunately, Facebook does not have a responsive support team and we’ve followed their online “help” guide to no avail. Any tips on how to link Facebook Pixels to Shopify would be greatly appreciated! Or if you have the secret on how to get FB on the phone, I’ll take that too. Thanks in advance!

I love reviewing all the data that comes with social media. However, I am spending way too much time building my monthly report that I share with management. I’ve been tweaking a powerpoint presentation for the past year that I enter all the data from SproutSocial into. Granted, I get way too into the weeds when it comes to making my reports look fancy (I’m a designer..what do you expect?) but I am curious what others are doing to present all this great data in a “pretty” way.  

Hey everyone! With the recent upcoming changes for Facebook and reporting on page-level metrics that I think many people use, are there any suggestions of what if anything will replace these metrics?

Hi guys,Ok, I need some help pulling some data. Basically, our team is trying to decide if it’s worth it to eat the processing fee (2.9% for us) that Meta will begin requiring in order to operate a facebook/instagram shop on April 24th. I have been tasked with researching the value of keeping our Facebook/Instagram shops, and I’m trying to pull some data on how many times our “tagged products” from posts were actually clicked on. This is proving difficult because Meta has recently disabled the product tagging feature to anyone who hasn’t “upgraded” their shops. Does anyone know how to get this metric?  Additionally, curious to know if anyone else is in the same situation. If so, what type of business do you work for/own and how did you make your decision to keep or to close your Facebook/IG shop? 

Hello! Furthermore the reports on clicks and additional analysis of UTMs that we currently do, I would like to detect how our social media interactions with potential customers influence our pipeline. For example, if we receive a comment on LinkedIn in a post, and that person is a partner or potential customerCan Sprout tell they are a partner? Is that a KPI I can report on using the tool?Connecting Hubspot wasn’t useful because it’s more geared toward the Service module(tickets), that’s not our type of org. Any best practices or knowledge you can share is useful! Right now we’re doing it manually :( thanks!!Virginia

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does. 

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does. 

Hi social friends! I have a Restaurant client who is dead-set on understanding his return on investing in organic social/ social at all. I’ve talked about EMV equations or leveraging influencers to look at their EMV or using affiliate codes that can be redeemed in-store. Any other ideas to get him to invest? I’ve tried all the ways in of educating and the necessity for this more top of funnel tactic which leads to consideration > loyalty > advocacy, but if it doesn’t equate to sales he just doesn’t get it. Any help is appreciated!M

Do you organize your top posts based on ER or by total engagements? 

Looking for insight from those who have worked on social reports on events they host with different artists/performers  Traditional reporting/benchmarking is not as effective due to content related to certain popular artists/performers naturally getting more engagement than others. Looking for advice on how to guide content strategy best when post differentiators may just be due to artist. What would be the best way to analyze what types of content (different color backgrounds, visual elements, audio elements, etc.) would truly perform best prior to a performance? 

Often we see brand marketers hustle with manually collating content breakdown reports for their social media or influencer marketing campaigns. Is there any tool out there that people use to understand their content better? Basically, understanding what content works for them and what doesn’t?

Hi! I’m still learning the ropes of Sprout. I work for an agency that works with a number of clients. Some of our clients grant us access to their social accounts, while others like to keep their control.I’ve had time to explore on Sprout a little bit, but I would love to have a list of benefits to having access to a client’s Instagram, Facebook, Twitter, TikTok, etc. versus having minimal access to their accounts.For example, a client asked us to find the demographics of their followers, but we didn’t yet have access to their accounts. I let them know that we could get them limited information, but would be able to get them a lot more if we had access.Is there a full list of information available that we would be able to obtain after connecting a client’s accounts to Sprout? Thank you!

I manage our social media program as well as our blog, and I’m wondering what types of dashboards you have experience with that pulls in data not only from social but from other channels too (Google analytics, salesforce, etc.). I’m trying to connect the dots between our channels, which we don’t currently do. @Brooke B. Sellas @kelli.cochran - saw you both chatting about social listening reports a few weeks ago and thought this might have been something you’ve run into! 

What reports do you recommend pulling at the end of the year to gain insight and see trends that occurred throughout the year on your socials?

We had a goal to grow our TikTok account this year and saw great success. Because we were outputting so much content we reused it across IG, FB, and YouTube. Some things hit better on different platforms of course.This year we want to do the same, but get smarter and one of the ways we’re hoping to do that is by determining the macro customer profile per platform and catering the content to them.Does anyone out there do this? We of course will start with in platform analytics, but I’m interested if there was other data folks have used to help inform them!

Hey there! I’m working on an article for the Sprout Insights blog. To really help inform it, I’d love to hear how you’re using Sprout custom reports and how they help you’re reporting process! (You might even get quoted in the article!) Lmk! 👇 👇 

For engagement rate, do you include video views as an engagement metric for total engagements? If not, why? 

Hello! I manage the social strategy and accounts for a computer science college at a bigger university. One of the questions I get constantly is how our average engagement rate per impression (organic, across platforms) compares to other colleges or departments in Universities of comparable size.We have undergraduate, graduate, and PhD programs within our college and are located primarily in Boston, MA, with network campuses around the country and in Canada. Hoping to get any insight into this from anyone willing to share. Thanks!

Hi all!We posted a duet without a caption beyond the duet on tiktok...were a little to fast on the draw! It’s doing eh, thinking we should pull it down and repost later today in hopes it does better.Does anyone have experience trying this? Did it help? Or did /willthe algos catch it was the same content and push it down so it did the same or worse? Any advice?

Hey all! I’m wondering if anyone has any Pinterest benchmarks (for specific industries or more broadly, for the platform) that you could share. Specifically I’m looking for CTR, engagement rate, pin click rate and save rate benchmarks.