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Social Data

Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

  • 87 Topics
  • 227 Replies
87 Topics
mike.blight
mike.blightSprout Team
published in Social Data
📊 The Power of Employees: Predicting the Best Outcomes for Brand AdvocacyData Report

The newest Sprout Social Report highlights the importance of employee advocacy and how employees have the power to help grow it. Check out the latest report: 

580
mike.blight
1 year ago
S
New User
social.managerNew User
asked in Social Data
Social Media Engagement Decrease

My companies social media engagement has plummeted YoY. Any thoughts as to why?

9
A
Frequent User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
RSVP: Social Listening and Engaging your audienceEvent

Join us for a conversation with @Brooke B. Sellas! Brooke will be speaking on the importance of social listening and engaging your audience to ultimately make them customers! 

392
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
Leverage Conversations For Connection and Conversion: Recording and Q&APost-Event Recording

Hey Social listeners! Head over to coffee talk to check out the recording and Q&A!  

70
Jonathan Zuluaga
Community Manager
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
How to measure employee advocacy at every stage of your programBlog

You’ve shared your content through the proper internal channels. You’re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it?To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives. You just need to zero in on the right assortment of metrics to prove it.In this article, we’ll break down the 14 key metrics that you can use to evaluate the success of your employee advocacy program. The right combination of metrics will help you track employee engagement, business value and program performance over time.Check it out and let me know your thoughts in the thread below!How to measure employee advocacy at every stage of your program

680
Laura Porcincula
Community Manager
2 years ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
40 Unique Ways To Use Social ListeningGuide

Gone are the days where brands can afford to leave social data with their social media teams only. Download this guide to learn about 40 unique listening examples and real-life use cases across industries that will help inspire your own listening efforts and holistically influence your organization.

420
Laura Porcincula
Community Manager
2 years ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
Getting started with building your brandNews

We are excited to hear that building your brand is a goal for you! In this group you’ll find peers with similar brand building goals. You’ll have a centralized location to learn from each other, network, and hold one other accountable while you grow your skills and achieve your goals.What do we mean by “Build your brand”?We mean navigating brand awareness, growth and perception with peers who share your aspirations. Things like campaigns, growing impressions, and general awareness around growing your brand.We are excited you are here! Let us know how we can help by creating your first topic.The other goal based groups we have in the community are: Grow Your Revenue and Engage Your Audience, please check them out!

351
Jonathan Zuluaga
Community Manager
2 years ago
will.veliz
will.velizSprout Team
asked in Social Data
Illustrating Social ROI: Top of Funnel vs. Bottom of Funnel

Hey everyone!  I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions:  I’ve worked with several teams/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with). Between the two points there seems to be a decent amount of attrition/factors that the social team cannot control and that are more on the website side.  I would love to see if any others are running into this challenge and get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel!  Thanks! 

0
will.veliz
2 years ago
K
Engaged User
Kalee.WilliamsEngaged User
posted in Social Data
Are you reporting out on brand sentiment to your stakeholders?

Hey Social Media Managers! I’m looking to have brand sentiment be my team’s umbrella OKR for FY23. I’m leaning this way because it can nicely support my team’s tactical plans and programs as well as other department initiatives.  I’m interested to learn your POV on brand sentiment and how your using it from a reporting and measurement standpoint.  Thanks!  

2
K
Engaged User
2 years ago
A
Anonymous
asked in Social Data
How do you approach social insights?

What does social insights mean to you and your organization? What strategies do you use when it comes to understanding performance and audience insights?

2
Laura Porcincula
Community Manager
2 years ago
Madison.Masterson
Madison.MastersonSprout Team
posted in Social Data
Best video metrics to track?

With the rise of TikTok and Instagram Reels, social media video is at the forefront of marketing discussions. But what is the best way to prove efficacy of these assets? Curious to hear what marketers are tracking and reporting out on for social video to show its impact on business goals!

1
Jonathan Zuluaga
Community Manager
2 years ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Social Data
3-Minute Webinar: Social Insights

The best brands are built on data and social insights. Watch “The 3-Minute Webinar: Social Insights” with Liz Dotson, Senior Customer Success Manager at Sprout.  

0
Jonathan Zuluaga
Community Manager
2 years ago
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