Question

Incorporating video views in overall reporting

  • 14 March 2024
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Hi team, I’m looking for clarity on how / if video views are incorporated into other metrics.

 

Our team does not specifically report on video views - only on impressions, engagements and engagement rate. I know that video views are separated out in Sprout Social reporting, so I just want to clarify if they are included in either impressions or engagements as well, or will I need to add the video views to those metrics? 

 

I’m conscious that TikTok views are included in the impressions metric, are there any other channels that do this? I don’t want to accidentally double up on the data, so I’m looking for clarification and best way to report on video views given our team’s reporting needs.

 

Any help would be appreciated! 


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Good questions, worth a bump! 

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