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Social Data

Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

  • 111 Topics
  • 298 Replies
111 Topics
kate.meyers emery
kate.meyers emeryLevel 4
asked in Social Data
Not having success with LinkedIn video

LinkedIn has really been pushing video, but we’re not seeing any success with ours. We’ve tried a few different types and different speakers, and none have gotten over 200 views (for comparison we see more like 1,000 on other platforms). Given how successful our other types of posts are, I’m hesitant to use the posting space for videos that don’t perform. Anyone else not seeing success with video? If you are seeing success, what’s working for your brand?

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kate.meyers emery
virginia.rios
virginia.riosLevel 4
asked in Social Data
Reels performance VS Instagram Video Performance accuracy

Hello y’all! I’m trying to measure the performance of our Instagram reels. Initially, we were measuring video views, but that also includes stories and posts with videos. So, I created a tag to group all our reels. Is this the best way to do this? Thanks a lot, Virginia.

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ajl3photo
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renata22Level 1
asked in Social Data
Follower Strategy

Hi yall! Curious to hear if anyone has run a successful organic social strategy campaign -- specifically on LinkedIn for a B2B company without paid dollars. What are you doing to increase your followers? Are you asking customers to follow you? Are you getting internal thought leaders to invite folks to follow your account? Are you adding CTAs to emails/blogs, etc.? Curious to hear some latest tactics. For context, we are trying to increase our WoW follower count. It’s not bad at the moment but we’d love it to be even better.

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raven.gill
Agency Partner
raven.gillAgency Partner
asked in Social Data
Engagements dropped in 2024

Starting to do 2024 reports and I’m noticing a huge drop in engagements overall especially on Meta when compared to 2023. Is anyone else noticing this trend in their 2024 annual reports. Trying to see if its client, industry or platform specific. Thank you.

2194
kate.meyers emery
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renata22Level 1
asked in Social Data
LinkedIn Algorithm -> Reach Decline

Hi all! Don’t know who else is in the same boat but if you’re like me, you may have noticed shifts in LinkedIn performance recently 😅 We’re a B2B tech company and last year we were on a high with increased impressions, engagement rate and CTR QoQ for just about the whole year! Then come January 2025...our impressions have completely gone down. We are getting half to 1/3 of the impressions we used to get. We have a consistent posting strategy (daily), we do a mix of thought leadership, static imagery, carousels, and once in a while videos. Yet, our organic reach has declined MoM this year. With this being said we still have an excellent ER and CTR, its just the reach. Is anyone else experiencing this with a B2B LinkedIn account? What are you doing to combat this? Curious to hear from others.

2419
kate.meyers emery
A
angeline.neoLevel 2
asked in Social Data
How do you utilize Sprout Social metrics to improve the next marketing campaign?

I would love to hear your thoughts on how you or your organization look at the metrics to improve the next marketing campaigns. Drop your comments below:

262
kate.meyers emery
sdtitmas
sdtitmasLevel 2
asked in Social Data
LinkedIn Newsletter Benchmarks

We’ve recently started a LinkedIn Newsletter and it appears to be off to a solid start. One thing is that LinkedIn doesn’t really provide a lot of meaningful data around Newsletters - a lot of it is just about your post announcing the newsletter. That said, I’m curious if anyone is aware of industry benchmarks or similar type of information around the data that LinkedIn does indeed provide. I’d love to see these to help communicate our success to leadership. Also would love to just hear how YOU are communicating the data.

352
A
wmaster-zipking
wmaster-zipkingLevel 1
posted in Social Data
How Are You Managing File Sizes in 2025? Share Your Favorite Compression Tools and Tips

With files getting larger and cloud storage limits tighter, efficient file compression has become more important than ever. I recently came across WMaster ZipKing — a tool that supports 61+ file formats and offers up to 78.4% compression, including for images, videos, PDFs, and Office docs. It's part of the WMaster productivity suite and supports batch processing with just one click.

80
wmaster-zipking
julia.gross
julia.grossLevel 4
asked in Social Data
Facebook Impressions - March dip?

Hi, I’m pulling my March reporting and noticed that Facebook impressions are down about 80% for us across verticals. I was curious if anyone else has seen something similar for March. I’d love some additional insights as to why this may be. Our engagement is obviously down some as well, but it’s not nearly as drastic of a drop.

463
ajl3photo
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
[Toolkit] Everything You Need to Prove Organic Social Media ROI

I know that proving the ROI of organic social is one of the biggest challenges social media managers face. It’s also key to securing the budget and buy-in needed to continue your growth and impact. In today’s budget-conscious environment, connecting social performance to real business results is more important than ever. That’s why I’m excited to introduce this social media ROI toolkit. It’s designed to help you measure, communicate, and amplify your impact with proven frameworks and formulas—so you can clearly show the value of social in terms that matter to your business. In this toolkit you’ll find: Reporting resources Set goals that establish a clear path toward revenue with our social media KPI template. Use our social media analytics template to track organic efforts, so you can fuel your paid approach with data-driven insights. With these resources, you’ll gain a clear understanding of how social contributes to broader business objectives. Benchmark data The 2024 Content Benchma

695
Gayatri Shukla
Community Manager
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sarah.jonesLevel 1
asked in Social Data
Facebook Event Reporting

Hi all! We are having trouble finding data on our Facebook events. When we view it in the Meta Business Suite, it just shows a --- instead of an actual number. Is there any way to find the actual number, or does Meta not track event data?

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tiffany.cookeLevel 1
asked in Social Data
Data Reporting - Differing Results

Hello! We use Sprout tags on every post, tagging by department. So, theoretically, our tag report should give a pretty good idea of how well our overall performance is. The engagement rate between the report on “profile performance” versus “tag performance” for the same period and the same platform is VERY different. Can anyone help me understand why this is?

342
hilary.engel
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tori.voisinLevel 1
posted in Social Data
Meta ditches impressions and switches to views

Hey y’all! Every month I put together a social report for our more than 40 channels across FB and Insta. I prioritize metrics like engagement rates and impressions, but with Meta ditching impressions and switching to views it makes me wonder how this shift will impact how performance is truly measured. The inclusion of repeat views for non-video content alters how performance is measured. Inflated view counts could impact CPM metrics, making them appear more favorable without necessarily reflecting higher engagement quality. I would love to understand what everybody thinks of this and pivots made on reporting in order to reflect these changes!

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samantha.hart
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shelley.wenkLevel 1
asked in Social Data
Annual profile performance engagements vs paid engagements

When I look at Engagements in the Performance Summary under Profile Performance and compare it to Engagements in the Paid Performance Summary for Facebook & Instagram Paid Performance, the second number (Engagements in the Paid Performance Summary for Facebook & Instagram Paid Performance) is twice as large as the first number (Engagements in the Performance Summary under Profile Performance). It doesn’t make sense that this number for paid is larger than the number paid + organic (the Engagements in the Performance Summary under Profile Performance includes both paid and organic for Facebook.) Why am I getting numbers that don’t make sense?

221
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kelly.bean
kelly.beanLevel 2
asked in Social Data
Excluding employee engagements from LinkedIn content

Hi everyone! I was recently asked by one of our senior leaders if we can exclude employee engagements from our LinkedIn content to see if we are growing our community outside of our workforce. Has anyone had this question before and if so, how did you approach this? My understanding is that this would need to be done manually (i.e. going through the reactions, comments and reposts and identifying who is an employee and removing them from the overall engagement metric per post), which would be very time-consuming. Would love to know if anyone has dealt with something like this before 🙏🏻 Thanks!

991
M
C
Agency Partner
cteetselAgency Partner
asked in Social Data
Instagram Follower Analysis Tool or Best Practices for Deeper Insights?

Hi fellow Arb members! I had a question about ways to explore a prospective client’s Instagram followers on a deep level (beyond location, gender, age, and active times) if possible. The agency I work for is pitching this client, so we do not have access to their public Instagram profile or have it connected to Sprout or any other tools for deeper insights. Does anyone know of any tools or any best practices for evaluating their followers (I think they’re most interested in looking into the quality of their followers)? Thank you!

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Agency Partner
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Marisa SuarezLevel 1
asked in Social Data
Possible to export a VIP list? Report on this feature?

We have set up some VIP lists based on follower counts and some accompanying auto-rules (e.g. auto-tag VIP, auto-assign case to our partnership person, auto-complete), curious if there is a way to export a VIP list so we could have a list of people we have added to this list? Also would be nice to be able to auto-add people to a VIP list based on follower count though from what I have been told this is not a possibility yet due to API limitations.

532
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julia.gross
julia.grossLevel 4
asked in Social Data
Any Insights into Instagram polling ads?

Hi all! My team and I have been seeing more Instagram story ads that center around a poll, then move you through a form fill. Have any of you used these? If so I’d love to know what were you promoting and get a rough idea for engagement and form fill rates. Thanks!

430
julia.gross
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Marlina YatesLevel 2
asked in Social Data
Best Times To Post Tool

Hi! I’m curious, for those of you that use the scheduling tool in Sprout that recommends the best times to post, have you found it to be accurate? Or do you find you’ve gotten more engagement with times they don’t list?

1518
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lisa.frame
lisa.frameLevel 4
asked in Social Data
Facebook Purge

So, I was checking my Sprout report for our profile like I always do on Monday and noticed that our Facebook followers dropped 1.4k since December 4. Are they having another purge that I missed? Or is this a blip? I have metrics meeting on Wednesday and would rather not be breathing in a paper bag the entire time.

343
judith.edwards
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sydney.burdick1Level 2
asked in Social Data
Social Media Reporting Templates

Hi SMMs! As we get to #2024 wrapped season, I know a lot of us are year end reports and strategies for 2025. My question is, what are you using to create these? So far I have 3 different google docs that are sort of organized chaos of reports and strategies. I was wondering if anyone has found good templates for social media reports, strategies, even camping docs. Thanks!

984
jaxn.engstrom
R
robbie.schneiderLevel 4
asked in Social Data
Social Data (Election Season)

How is your team positioning the likely drop in reach/engagements on social media due to the intensity of the election season?

484
lisa.frame
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
How to Do a Social Media Audit (+ Template)Video

Performing a social media audit is the best way to know how your social media channels are really doing. In this video, we’re going to answer the question, “what is a social media audit?” and walk through how to conduct your own. We’ll also show you how to use our free social media audit template, which will make conducting your own audit easier, download your template here.

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briehubitLevel 1
asked in Social Data
How can our average engagement rate per reach increase but everything else decline?

These metrics are a result of auto-posting content across ~560 Facebook Pages, YoY. I understand engagements, impressions, and reactions increased because we included more Facebook Pages in our auto-posting throughout the year, which is why I wanted to pull in the average impressions/post, average reach/post, average engagements/post. I am confused on how average engagement rate per reach would increase despite other averages declining? What might this mean?

692
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SimonLevel 2
asked in Social Data
Meta's Conversions API - yes or no?

With Google (in theory) phasing out third-party cookies on Chrome next year and the impact this may have on Meta’s pixel - is your organisation looking to set up their Conversions API? Or are the costs for setting up server-side tracking prohibitive for you? Have you read any helpful articles on this topic?

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