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elizabeth.blanco
elizabeth.blanco
Tagged Tendril
July 1, 2025
Question

Targeting on Sprout Social

  • July 1, 2025
  • 3 replies
  • 130 views

Hi! I’m starting to use the Targeting feature that Sprout has. I’m doing it for both LinkedIn and Facebook. Have you tried it? Have you noticed any changes when you use it? 

    3 replies

    nataly.davies
    nataly.davies
    Tagged Tendril
    July 2, 2025

    Hi Elizabeth! 

    I use the Targeting feature for localized content. Prior to using this, I was posting for our entire audience. Our engagement has drastically increased for localized content! I’ve been playing with Location, Locales (language), and Industry. I encourage you to test it out. 

    Marketing Supervisor
    lisa.frame
    lisa.frame
    Engagement Orchard
    July 8, 2025

    Like ​@nataly.davies said -- local, local, local. My industry is not local, but we have events that are local and it helps to increase engagements reach. 

    Lisa M. Frame / She/Her/Y'all/Ma'am / Social for Let's Win Pancreatic Cancer Foundation
    camilla-erika.campbell
    camilla-erika.campbell
    Tagged Tendril
    July 15, 2025

    We post a lot of targeted content on LinkedIn, usually regional based. I’ve seen some good results from targeting our posts whilst also ensuring that the content shared makes sense to our wider followers. 😊

    Connect with me on LinkedIn - www.linkedin.com/in/camilla-erikacampbell
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