Saw a lot of softening, but looking at competitive insights and profile benchmarks for eng. rate made me breathe a little easier. Metrics changed in meta and IG’s algorithm put a bitter focus on content getting shared. Lump those factors in with video being a higher priority and more content being sent by the minute, it’s not surprising. We don’t have to like it, but I’m focused on educating with perspective to help my execs not come to the wrong conclusions when looking at the data.