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Hey friends!You might have heard us talk about bringing the magic of this community into the real world, and today we’re officially kicking off the journey. Before we open up host applications to everyone, we’re running a small pilot to fine-tune the experience.We have our first three Local Guides stepping up to host casual hangouts this month, and we’d love for you to join them!📍 The Lineup:If you’re in one of these cities, grab your spot now (the first round is on Sprout!):Ferndale, MI: 3/19 at 9am — Hosted by ​@melissa.macgregor at Drifter Coffee. Register Here Atlanta, GA: 3/20 at 6pm — Hosted by ​@Anna Laura McGranahan at Distillery of Modern Art. Register Here🌍 Don’t see your city yet?Don’t worry—this is just the beginning. We’ll be opening up the full Arboretum IRL program very soon, where you can apply to host your own local shop talk session, pick your favorite spot, and have Sprout Social pick up the tab.The goal is simple: No slides, no pitches—just real conversations with

Hey friends!The results from our pilot are in, and one thing is clear: the magic of this community is even better in person. After successful meetups in Ferndale and Atlanta, we’re officially opening up The Arboretum IRL to our entire community!We know that some of the best social media breakthroughs happen away from the screen. Whether you want to talk shop about the latest trends or just vent about the algorithm with people who get it, we want to fuel those connections.The concept is simple: You pick the spot, and Sprout Social pays the tab. How it works: Apply to Host: Tell us your city and your favorite local spot (Cafe, Bar, or Park). Get Approved: Once we review your application, we’ll give you the green light to set a date. Host & Connect: Show up, buy the first round of coffee or drinks on us, and enjoy the networking. Get Reimbursed: Send us your itemized receipt and a group photo, and we’ll reimburse you. It’s that easy. No slides, no pitches, and no formal agendas.

Hey folks!Some exciting news to share :) As you know, The Arboretum is where we connect to share wisdom, but your individual success is what truly moves this industry forward. We’re officially launching the Sprout Social Advocacy Program—a dedicated space for Sprout users to amplify their voices, earn recognition and connect with our team.Whether you’ve revolutionized your reporting workflow or found a creative way to drive ROI, we want to hear about it. This isn't a one-size-fits-all program; it’s a partnership designed to support your professional growth as much as you support ours.Why join the advocacy program?Share your story: Partner with us on case studies, featured quotes or video testimonials. Influence the future: Get early access to new features and participate in product beta testing. Build your brand: Establish yourself as an industry thought leader and receive exclusive Sprout swag. Connect with the team: Work directly with the Sprout Social Advocacy Team to find the oppor

In our recent Breaking Ground webinar, our team sat down with ​@eric.pope from Behaviour Interactive to pull back the curtain on one of the most intimidating networks in social: Reddit.Eric manages the community for Dead by Daylight, a game with 60 million players. His success in building this community came from becoming a neighbor in a channel his brand didn’t own. Here is his blueprint for how to scale authenticity without losing your mind—or your brand reputation—in the process. Scaling trust in unowned spaces: Why Behaviour Interactive stopped trying to own their community, and what they did instead. Presence > ownershipBehaviour Interactive knows that its audience values human interaction over marketing scripts and corporate jargon. Eric Pope, at the helm of Behaviour Interactive’s community strategy, views the brand's presence on Reddit not as an owner of the space, but as a helpful neighbor. By shifting the social strategy in this channel from distant broadcast to active par

Our latest round of community networking is officially open. This month we are focusing on how we all find the balance between leveraging AI for efficiency and maintaining the human authenticity that drives real connection.We have Peer to Peer, Mentorship and Group Connect options ready for you to jump in and talk through the tactics and challenges of your social strategy. Each format offers a space to share what is working and where we are all still experimenting with these tools.How it works this round:Opt in now until March 23 to secure your spot Check your inbox on March 26 to meet your new match Peer ConnectA 1:1 discussion with someone who gets itSIGN UP NOWPeer GroupA tiny squad for your biggest ideasSIGN UP NOWMentorshipElevate your career through 1:1 relationships as a mentor or menteeSIGN UP NOWMost chats are just 30 minutes. Secure your spot now to swap notes on what is actually driving the most impact across every network.What is The Arboretum Network? Learn more here.