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We’re back with our last question of the week to celebrate Social Media Day next week on June 30th! Thank YOU all so much for participating in this weekly series. We hope that you had as much fun as we did getting to celebrate all of your wins. For the final week, forget the viral stats for a second. We want to know about the project that felt most authentic to you—the one where you felt like a true master of your craft. What’s a piece of work you’re proud of because of the craft or message behind it?Drop your thoughts below and let us know what work that you’re most proud of! We can’t wait to celebrate all of your awesome work. P.S. Next Tuesday on June 30th, we’ll be chatting with Zaria Parvez where she will being sharing honest reflections on how high-performing social teams protect their energy, prove impact, and grow their careers. Sign up here.

To celebrate World Social Media Day on June 30th, we’re dedicating this entire month to uplifting and spotlighting you. We know the massive effort it takes to manage channels and communities every day, so we’re launching a weekly series right here in the community to spark some well-deserved joy and connection.For week one, let’s talk about visibility and appreciation. Whether it’s a major win or a small daily victory, how do you like to be recognized for your work? It could be a shout-out in an all-company meeting, a surprise bonus, or a quiet thank you from a customer in the DMs. This is all about honoring the incredible impact you make behind the scenes every day.Your work deserves the spotlight. We’ll be passing your responses along to our social team for a potential feature on our brand channels. Think of it as public inspiration to give your leadership team some great ideas on exactly how to celebrate you when June 30th rolls around.Drop your thoughts below and let us know what k

We’re back again to kick off the second week of our June celebration leading up to World Social Media Day on June 30th. We hope that you're enjoying our weekly series dedicated to uplifting the incredible people behind the handles!For week 2, let’s talk about how working in social requires immense emotional bandwidth. To maintain sustainable creativity, we have to know how to protect our energy and truly unplug.Let’s say that you’ve been given a surprise day off: What are you doing first?Drop your thoughts below and let us know how you like to celebrate during your much deserved time off!On June 16th and 17th (depending on your time zone) we’ll be hosting a Meditation Session right here in The Arboretum for you to unwind and relax. Hope to see you there! Also, make sure that you save your spot for our June 30 webinar on building a long-term, fulfilling career in this space featuring Zaria Parvez! 

We’re halfway through our June celebration leading up to World Social Media Day on June 30. We hope you're enjoying our weekly series dedicated to uplifting the incredible people behind the handles.For week three, let’s talk about milestones. We spend our lives navigating the noise of the internet, but occasionally, a follower reminds us exactly why we do this work. Whether it’s a touching customer story, a hilarious meme reaction or a simple message of gratitude, some comments stick with you forever. What is the favorite comment you’ve received on content you created?Let’s fill this thread with real positivity. Share your favorite comment received in the thread below, and grab your seat for the webinar happening on June 30th: Navigating Social Burnout and Career Growth with Zaria Parvez 

Insight-led social strategy is no longer just a supporting act; it is the primary signal that dictates how global enterprise brands move. When social data is integrated directly into the business framework, it evolves from a localized channel into the strategic glue that validates creative intuition and drives executive-level decisions.In our recent Breaking Ground event, we took an inside look at what it’s like to take a seasoned social presence and turn it into a consistent, insight-led community. This session featured Caleb Tolin, (​@calebtolin) Senior Manager, Global Social Media and Content Strategy at Rubrik, and Michael Pranikoff, (​@Michael Pranikoff) Director of Global Social Media at Equinix. Together, they redefined how social has moved from an add-on channel to a primary driver that often leads the entire business conversation.For global enterprise brands, the stakes are high. Caleb and Michael have spent years evolving their programs from reactive monitoring into strategic

In the modern marketing landscape, social data is often trapped in retrospective reports. But for Tag, data is a pre-production signal. In a recent Sprout Sessions feature, Stephen Glasco (​@stephen.glasco), Senior Director of Social for Tag Americas, shared how Tag is moving Social Intelligence upstream to drive a global creative ecosystem.By integrating Sprout Social’s robust data directly into Tag’s world-class production framework, Tag Social has transformed from a localized service into a strategic lead for global enterprise brands.Social as the Strategic GlueFor Tag, Social Intelligence is the essential link between cultural shifts and brand relevance. By leveraging Sprout’s insights, the Tag Social team ensures that every creative idea is validated by real-world audience signals before a single asset is produced.“Social Intelligence is the glue that holds a good strategy together. By the time a concept reaches a CMO, it isn’t just a creative intuition—it’s a data-backed business

Hey social pros! We know that this industry moves at a frequency so fast it can be difficult to find a moment of stillness. Between the constant pulse of market trends and the need for immediate, strategic action, your mental bandwidth is often stretched to the limit. As part of our Social Media Day 2026 celebrations, we’re hosting a dedicated session to help you step away from the notifications and reconnect.This guided meditation is designed specifically for The Arboretum community. We’ll focus on quietening the digital noise and sharpening your focus, ensuring you can return to your strategy with the clarity and confidence. Join your fellow social professionals for a restorative break.We have a few sessions running from June 16th and 17th depending on your time zone, so please register for one that works best for you. You can sign-up here.  

It’s time to get the recognition you and your team deserve. We are looking for the visionaries in our community who have moved beyond basic metrics to uncover deep insights, scale proactive care and drive measurable ROI. This is your stage to showcase how you’ve turned social data into a business superpower.Once you submit your nomination, an elite panel of experts—including Sprout Social leadership and industry SMEs—will review your entry. We’ve designed a human-centered selection process to ensure the most impactful stories defining the future of social intelligence take center stage.Nominate yourself hereUnlock exclusive winner perksWinning a Social Intelligence Award is about more than just a trophy for your desk. Winners will receive:A custom physical award and media kit to share your success. A featured customer success story highlighting your team's hard work. A 1:1 strategy session with a member of Sprout’s Executive Leadership Team.Beyond the perks, these awards kick off a lon