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In the modern marketing landscape, social data is often trapped in retrospective reports. But for Tag, data is a pre-production signal. In a recent Sprout Sessions feature, Stephen Glasco (​@stephen.glasco), Senior Director of Social for Tag Americas, shared how Tag is moving Social Intelligence upstream to drive a global creative ecosystem.By integrating Sprout Social’s robust data directly into Tag’s world-class production framework, Tag Social has transformed from a localized service into a strategic lead for global enterprise brands.Social as the Strategic GlueFor Tag, Social Intelligence is the essential link between cultural shifts and brand relevance. By leveraging Sprout’s insights, the Tag Social team ensures that every creative idea is validated by real-world audience signals before a single asset is produced.“Social Intelligence is the glue that holds a good strategy together. By the time a concept reaches a CMO, it isn’t just a creative intuition—it’s a data-backed business

We’re back again to kick off the second week of our June celebration leading up to World Social Media Day on June 30th. We hope that you're enjoying our weekly series dedicated to uplifting the incredible people behind the handles!For week 2, let’s talk about how working in social requires immense emotional bandwidth. To maintain sustainable creativity, we have to know how to protect our energy and truly unplug.Let’s say that you’ve been given a surprise day off: What are you doing first?Drop your thoughts below and let us know how you like to celebrate during your much deserved time off!On June 16th and 17th (depending on your time zone) we’ll be hosting a Meditation Session right here in The Arboretum for you to unwind and relax. Hope to see you there! Also, make sure that you save your spot for our June 30 webinar on building a long-term, fulfilling career in this space featuring Zaria Parvez! 

Hey social pros! We know that this industry moves at a frequency so fast it can be difficult to find a moment of stillness. Between the constant pulse of market trends and the need for immediate, strategic action, your mental bandwidth is often stretched to the limit. As part of our Social Media Day 2026 celebrations, we’re hosting a dedicated session to help you step away from the notifications and reconnect.This guided meditation is designed specifically for The Arboretum community. We’ll focus on quietening the digital noise and sharpening your focus, ensuring you can return to your strategy with the clarity and confidence. Join your fellow social professionals for a restorative break.We have a few sessions running from June 16th and 17th depending on your time zone, so please register for one that works best for you. You can sign-up here.  

It’s time to get the recognition you and your team deserve. We are looking for the visionaries in our community who have moved beyond basic metrics to uncover deep insights, scale proactive care and drive measurable ROI. This is your stage to showcase how you’ve turned social data into a business superpower.Once you submit your nomination, an elite panel of experts—including Sprout Social leadership and industry SMEs—will review your entry. We’ve designed a human-centered selection process to ensure the most impactful stories defining the future of social intelligence take center stage.Nominate yourself hereUnlock exclusive winner perksWinning a Social Intelligence Award is about more than just a trophy for your desk. Winners will receive:A custom physical award and media kit to share your success. A featured customer success story highlighting your team's hard work. A 1:1 strategy session with a member of Sprout’s Executive Leadership Team.Beyond the perks, these awards kick off a lon

To celebrate World Social Media Day on June 30th, we’re dedicating this entire month to uplifting and spotlighting you. We know the massive effort it takes to manage channels and communities every day, so we’re launching a weekly series right here in the community to spark some well-deserved joy and connection.For week one, let’s talk about visibility and appreciation. Whether it’s a major win or a small daily victory, how do you like to be recognized for your work? It could be a shout-out in an all-company meeting, a surprise bonus, or a quiet thank you from a customer in the DMs. This is all about honoring the incredible impact you make behind the scenes every day.Your work deserves the spotlight. We’ll be passing your responses along to our social team for a potential feature on our brand channels. Think of it as public inspiration to give your leadership team some great ideas on exactly how to celebrate you when June 30th rolls around.Drop your thoughts below and let us know what k

In our recent conversation with Julia Salume (​@juliasalume), Head of Influencer and UGC at Moburst, we pulled back the curtain on the high stakes of influencer data and the breaking point that happens when the numbers stop making sense.Julia leads the influencer and UGC strategy for Moburst, a global agency that lives and breathes data. Her success in scaling their practice didn't come from just finding more creators—it came from reclaiming the hours her team was losing to an administrative manual tax. By trading fragmented spreadsheets for high-integrity data, Moburst has managed a 71% increase in campaigns while simultaneously decreasing sourcing hours by 33%.Here is her blueprint for how to scale an influencer practice without sacrificing data quality or team sanity in the process.Accuracy over adminMoburst knows that their clients value transparency over marketing fluff. For Julia, the turning point came when their previous platform began reporting impossible engagement rates. Upo

I’m excited to share that for the 10th year in a row, Sprout Social has been recognized by G2’s Best Software Awards. This year, we’ve been named a top company in six key categories, including Best Software Products and Highest Satisfaction Products.To our customers: Thank you.G2 rankings are based on authentic reviews from real users. That means this recognition comes directly from you, our customers who push us to be better and share the candid feedback that shapes our roadmap.2025 was an incredible year for Sprout. We focused on AI-powered innovations designed to help you better engage with your audience and turn social data into actionable intelligence. From launching our proprietary AI agent Trellis and acquiring NewsWhip to reimagining our Influencer Marketing platform and introducing new integrations like Bluesky and TikTok Listening, we unlocked even more ways to connect insights across the social ecosystem.When celebrating this milestone, it felt right to spotlight the voices