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Six years ago, public relations and social media operated on completely separate teams at Flint Group, a full service agency based in Fargo that spans traditional and non-traditional channels. As the landscape evolved, the agency recognized how much more powerful the work became when PR and social disciplines joined forces. Today, those pros sit on one integrated PESO (Paid, Earned, Shared, Owned media) team, allowing them to move faster, identify opportunities earlier and build connected campaigns that drive deeper impact for Flint Group clients.Anna Larson (@msannagrace), Director and Strategist at Flint Group, views social media as one piece of a larger marketing ecosystem. By anchoring their strategy in Sprout Social’s platform, the agency uses real-time social intelligence to build awareness, strengthen loyalty and manage brand reputation from the very start of every campaign.Honoring expertise through dataFor Anna and her team, great marketing requires a test-and-learn mindset an

Hey everyone!The nominations are in, the panel has deliberated and it's time to celebrate the social pros who are turning data into real business impact. Thank you to everyone who submitted a nomination this year — the caliber of work made this tough.Without further ado, here are your finalists.Best in Social IntelligenceBritta Purcell, The Recording Academy — ​@brittapurcell  Makenzie Bowker, City of Hope — ​@makenzie.bowker  Marisa Shaffer, B Squared Media — ​@marisa.shaffer Precision ImpactJulie C. Cochran, Merz Aesthetics — ​@Julie Cochran  Valeria Sillani, EasyVista — ​@valeria.sillani  Nicki Kollar, Valparaiso University — ​@nicki.kollar  Hannah Orrell, AMN Healthcare — ​@hannah.orrell  Chelsey Godfrey, Cornerstone Building Brands — ​@chelsey.godfrey Predictive EdgeAshley Manivong, BMC — ​@ashley.manivong  Pankaj Kumar, Atlas Copco Group — ​@PankajKumar Social SynergyTaylor Witt, Kansas State — ​@taylorwitt  Maria Policelli-Sohrabi, Teranet — ​@maria.policelli-sohrabi  Marie Obsu

HEY FRIENDS!BEING A SOCIAL MEDIA MANAGER CAN BE AMAZING AND SOMETIMES REALLY OVERWHELMING. SO I THOUGHT IT WOULD BE FUN TO CREATE A LITTLE SPACE FOR US TO VENT, YELL, LAUGH, CELEBRATE, WHATEVER YOU NEED! THIS IS A SAFE SPACE FOR US TO SHARE.SO WITH THAT, COMMENT BELOW WITH SOMETHING THAT HAS BEEN ON YOUR MIND. THE ONLY ASK IS THAT WE KEEP IT KIND. :) 

Every company has a story to tell, but breaking through a crowded digital space is a constant challenge for social media teams. For Brizylla Araica (@baraica), Senior Community Specialist at cloud-based software platform ServiceTitan, the solution was not ramping up corporate posts on main brand handles. It was activating the workforce around existing posts to amplify reach.By using Sprout Social, ServiceTitan turns employees into its most visible brand advocates. The strategy of engaging employees to promote content empowers the organization to expand brand awareness and build deeper trust with prospects and customers alike through established personal networks alongside brand-owned handles.The advocacy equationThe biggest hurdle for any advocacy program is driving adoption. To get busy teams to participate, ServiceTitan focuses on showing employees how sharing company news builds professional credibility and strengthens client relationships. "Our teams produce a high volume of conten