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MisterPLevel 4
asked in Career Advice
Self-care tips for social media professionals?

The discussion is active and ongoing about the pros and cons about social media’s impact on various demographics. There’s so many stories about how to manage time, and energy and focus if you’re a social media end user, but how do you manage as a social media pro? There’s a risk of burnout. work/life balance, device or content fatigue I feel more stories, tips, and best practices could be shared! I like to device detox from time to time, for set times when I’m “touching grass,” focusing on other hobbies or pursuits. (I try to minimize using smartphones to check accounts at 3AM, but there are times when that’s not so easy). Making time to read a good book or even an audio book forces me to slow down at times, which is grounding. How do you reset and wind down?

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scott.mck
Agency Partner
scott.mckAgency Partner
posted in Likes & Dislikes
My thoughts on AI?

So, here are my thoughts on AI. You may have read them already on the thread for the contest, but apparently they want us to post our answers as new posts (nothing more authentic than feeding the algorithms). AI is here to stay, so learning where it can streamline your workflow is important.I appreciate the suggestions it makes, but I still feel it need a human to add the human touch. Where AI will really shine is analyzing the analytics and making predictive suggestions, such as when is the best time to post, or where to find similar target audiences. It is amazing in it’s creative abilities, but it also tends to be identifiable as AI artwork as opposed to an artist’s work. This will improve over time, so some universal AI labelling is going to have to be implemented. AI will replace people who don’t learn how to work with AI. Prompting is the new creative art.

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ritu.sharmaLevel 1
posted in Content Creation
How do you handle content curation for your employee advocacy program?

As a social team of one, I’ve run into the challenge of maintaining a steady flow of new employee advocacy content into our advocacy program, especially during heavier workload periods. If you manage advocacy at your company, how do you handle content curation/copywriting? Is it centralized with one team (like social or comms)? If other Marketing functions contribute, how do you position the ask so it feels like a way to amplify their work rather than just another task on their plate? Any processes or frameworks you've found that work well? Would love to hear if you’ve run into similar challenges and what’s worked for you.

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lisa.rodrigo
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renata22Level 1
asked in Social Data
Follower Strategy

Hi yall! Curious to hear if anyone has run a successful organic social strategy campaign -- specifically on LinkedIn for a B2B company without paid dollars. What are you doing to increase your followers? Are you asking customers to follow you? Are you getting internal thought leaders to invite folks to follow your account? Are you adding CTAs to emails/blogs, etc.? Curious to hear some latest tactics. For context, we are trying to increase our WoW follower count. It’s not bad at the moment but we’d love it to be even better.

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MisterPLevel 4
asked in Latest Talks & Trends
Are AI and social media platforms blurring lines?

In April, OpenAI announced a social media network under their banner was being developed. Now, in the last week, we’re hearing that Meta (Facebook, Instagram) has developed a standalone Meta AI app. These developments are moving so fast that I cannot tell if this is a net positive or net negative for either the AI OR social media spaces. What are your takes on these technological crossovers or integrations (hot takes also welcome), which could affect content or algos and more?

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
🔦 Member Spotlight – Makenzie Bowker, Senior Manager, Social Media Strategy, City of HopeApril Member Spotlight

Meet Makenzie Bowker! This month’s Member Spotlight features ​@makenzie.bowker, a seasoned social pro with over 13 years of experience in health care, nonprofit, and breaking news sectors. Whether she’s leading strategy or consulting behind the scenes, Makenzie has seen just about every corner of the social world. What keeps her motivated? Communities like The Arboretum. “It’s a chance to learn from others and cheer on the next generation of social leaders,” she says. Beyond the Feed: Knitting, Toddlers and a Historic Home Makenzie’s creativity carries over into her personal life too. She’s a knitter, lives in a 130-year-old house in Atlanta, and spends her time chasing after her toddler while trying to convince her husband to adopt a third dog. Creative Spotlight: Faces of Hope One of her recent proud moments is “Faces of Hope,” a heartfelt video series that highlights City of Hope’s employees and care teams. The content feels personal, uplifting, and is resonating with both staff and

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lisa.rodrigo
Gayatri Shukla
Community Manager
Gayatri ShuklaCommunity Manager
published in Coffee Talk
15 years in and we’re not slowing down. This is Where Bold Social Starts–Are You Part of It?

You’ve seen the movement. You’ve felt the energy. Now’s your chance to be a part of what’s next. This space—The Arboretum—is where bold social thinkers like you turn inspiration into action. It’s where we unpack what it means to lead with social, not just manage it. And where we build the future of social for business…together. Why you’re here We launched this movement on Sprout’s 15-year anniversary as a call to action to social pros and businesses everywhere. A declaration that those who thrive tomorrow are the ones who lead with social today. Being an Arb member means you’re not just following trends, you’re helping co-create and shape them. You’re connecting with fellow marketers who get it. Who are solving the same challenges. Who know that social is no longer just a channel, but the heartbeat of modern business. Are you in? Social can’t change business until bold leaders change social. So let’s start here, and share with us: ​ What’s one bold move you’re making on social this yea

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
🎥 Watch: AI-Powered Social with Jeff MacDonald

AI isn’t on the horizon—it’s here, and it’s already reshaping how we work. On May 1st, join ​@jeff.macdonald, Director of AI at Mekanism, for a hands-on workshop where we’ll walk through how to use AI tools like Google AI Studio and ChatGPT to boost your storytelling, content, and strategy. You’ll leave with real skills, new ideas, and a clear path to bring AI into your workflow. This event has concluded. Catch up on-demand and watch the recording:

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Community Question Giveaway: Tell us how you want AI to make your life easier

We’re celebrating the AI event with a special giveaway! To enter to win, answer this question in the thread below: "What's one way you're hoping AI can help make your work in social media easier this year?" Share your biggest challenge or boldest idea — we want to hear it! Share your answer by Tuesday, May 6, 2025 at 11:59pm for a chance to win 1 of 3 prizes that include an Arboretum sweater, moleskin pen, Ringo 24 Oz. MagSafe Tripod Water Bottle, socks and fleece blanket. See full Terms and Conditions here. Let’s get the conversation started!

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week in Social: Threads Holds Steady, Pinterest Schools Teens, and a Bold Move for 20243-Minute Watch

This week’s This Week in Social is live and packed with some big updates from across the platforms. Threads is quietly keeping its momentum, Pinterest is trying to keep teens off during school hours, and we’ve got new tools to talk about from both Instagram and Canva. Plus, we’re sharing a big Sprout Social milestone. 🎥 Watch the episode: 📰 Explore the stories we cover: Threads Maintains Growth Momentum as X and Bluesky See Slower Take Up Pinterest wants teens to log off during school hours Edits by Instagram: A video creation app Canva Introducing Visual Suite 2.0 What’s one bold move you’re making on social this year? 15 year announcement

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lisa.rodrigo
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
How does your content strategy stack up?

Want to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement? The Sprout Social Content Benchmarks report has the answers you need to level up your social strategy: Platform breakdowns for Facebook, Instagram, TikTok, and X Stats on the growing importance of video content A reality check on posting frequency (hint: quality over quantity) Inspiration from brands that are getting it right and more! The insights in this report will help you create more impactful content while connecting with your audience on a deeper level. Get your copy of the report: The 2025 Content Benchmarks Report What are your thoughts on your current content strategy after reading this report? Will you change anything about your strategy after reading these findings? Is there anything you’re considering but need to bounce it off a colleague for their thoughts? Your peers are here to support! Share in the thread below, we’re here to help.

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Laura Porcincula
Community Manager
raven.gill
Agency Partner
raven.gillAgency Partner
asked in Social Data
Engagements dropped in 2024

Starting to do 2024 reports and I’m noticing a huge drop in engagements overall especially on Meta when compared to 2023. Is anyone else noticing this trend in their 2024 annual reports. Trying to see if its client, industry or platform specific. Thank you.

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kate.meyers emery
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renata22Level 1
asked in Social Data
LinkedIn Algorithm -> Reach Decline

Hi all! Don’t know who else is in the same boat but if you’re like me, you may have noticed shifts in LinkedIn performance recently 😅 We’re a B2B tech company and last year we were on a high with increased impressions, engagement rate and CTR QoQ for just about the whole year! Then come January 2025...our impressions have completely gone down. We are getting half to 1/3 of the impressions we used to get. We have a consistent posting strategy (daily), we do a mix of thought leadership, static imagery, carousels, and once in a while videos. Yet, our organic reach has declined MoM this year. With this being said we still have an excellent ER and CTR, its just the reach. Is anyone else experiencing this with a B2B LinkedIn account? What are you doing to combat this? Curious to hear from others.

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kate.meyers emery
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
Are you posting on social at the right time? Data-driven insights for optimal engagement

Ever feel like you're throwing amazing content into the social media void or that engagements aren't what you anticipate them to be? Posting your content at the right time can determine the success of your social campaigns or leave you struggling to align your social strategies to business goals. And as social networks evolve to further engage audiences in new ways, you need to nail your social media game and stay on top of these changes. With the support of Sprout Social's Data Science team, we analyzed nearly 2.5 billion engagements globally to uncover the trends for when audiences are most active across major social media platforms. We've learned some key insights that can help you maximize your reach and engagement in 2025. What are your biggest challenges when it comes to timing your social media posts? Let us know in the comments. Here's what you'll discover in the full article: General trends for the best days and times to post across social media. How engagement patterns vary b

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kate.meyers emery
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angeline.neoLevel 2
asked in Social Networks
Is anyone using Bluesky for their organization?

Hello community! I’d love to hear your thoughts about using Bluesky for your organization. I’ve been seeing the rise of this trend lately. Thank you so much!

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angeline.neoLevel 2
asked in Social Data
How do you utilize Sprout Social metrics to improve the next marketing campaign?

I would love to hear your thoughts on how you or your organization look at the metrics to improve the next marketing campaigns. Drop your comments below:

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kate.meyers emery
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Coffee Talk
Welcome New Members - April 21st, 2025

Hey everyone! Welcome to The Arboretum—so excited to have you join us! Let's kick things off and get to know one another: 🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media. 💻 Favorite Platform: Which social media platform do you find most captivating and why? 🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect? 💡 Expert Advice: What’s your top tip for crafting killer social media content? 🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it? 🧠 Learning Objectives: What are your goals for learning and achieving within our community? Your presence here is what makes our community great, we’re so happy you’ve joined us! ​ @nsp.media @isabel.simpson @mahnoor.khan @rachelle.scott @janelle.cooley @kaitlyn.white @danielle.dean @sierra.stallworth @mike.suniga @wmaster-zipking @trojandb13 @HallieWiseman @melissa.hoy @alex

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TAMAYSLevel 2
posted in Likes & Dislikes
AI and how "weirdness" will be human

What I love about AI is that I us it to short circuit my overthinking brain. Like I am quicker to assign “good enough” to AI output rather than when I start from the ground up. Which means I am responding to emails and other smaller tasks quicker. What I hate about AI is the hype around it. Because of the hype there’s very little basic education. What it is, how to spot it, how it comes up with answers, and how to engage with it. I think this is important AI is becoming weaponized in that people who don’t like something or don’t agree with something call things AI to invalidate truth. Alternatively things that are obviously AI draw people in because they don’t see it coming. So general teaching about this new tool would be great. I think eventually AI will become so prevalent, that we’ll be paying service providers for mistakes so that content and marketing feels more human.

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sdtitmas
sdtitmasLevel 2
asked in Social Data
LinkedIn Newsletter Benchmarks

We’ve recently started a LinkedIn Newsletter and it appears to be off to a solid start. One thing is that LinkedIn doesn’t really provide a lot of meaningful data around Newsletters - a lot of it is just about your post announcing the newsletter. That said, I’m curious if anyone is aware of industry benchmarks or similar type of information around the data that LinkedIn does indeed provide. I’d love to see these to help communicate our success to leadership. Also would love to just hear how YOU are communicating the data.

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angeline.neoLevel 2
asked in Coffee Talk
Do you have a favorite social media/marketing podcast or Youtube videos?

Drop your favorite podcast or videos in the comments below to share it to the community:

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kate.meyers emery
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jisellewongLevel 1
asked in Social Networks
LinkedIn photos

I thought this feature would have been long gone on LinkedIn, but I guess it’s here to stay. Has anyone seem their numbers go down on LinkedIn since LinkedIn has made a photo linked to a URL super small? What other LinkedIn features are you using instead to keep engagements up? I’m considering some content to LinkedIn Newsletters.

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kate.meyers emery
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
👋 Welcome New Members & Swag Giveaway!Welcome + Giveaway

Welcome to The Arboretum! We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us. Some ideas to get you started: 1️⃣ What inspired you to become part of the Arboretum community? 2️⃣ Do you have specific areas of interest or expertise in social media marketing? 3️⃣ What challenges or goals are you looking to tackle with the support of our community? 4️⃣ Share a fun fact about yourself unrelated to marketing. 5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here? As a welcome bonus, everyone who replies will be entered to win one of three cozy Arboretum giveaways, featuring an Arboretum fleece blanket, mug, pen, socks and notebook. Perfect for sparking new ideas while staying warm! Contest Terms and Conditions here. ​ @socialmedia.team @meg.howe @Prek

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stefanie.gordonLevel 2
asked in Social Networks
Evaluating Adding Social Networks

My team has been tasked with evaluating options for to add a potential new organic social channel. We are an international professional organization that mostly posts B2C and R&D content, and dabble in B2B content. We are currently active on LinkedIn (our top performing platform), Facebook, Instagram, Threads, TikTok and Twitter. We are also currently analyzing if we will stay on Twitter once our new FY starts in July. What other platforms is everyone else on and getting good engagement? We’re evaluating various platforms and are currently leaning towards adding Bluesky once it is available on Sprout. (I claimed our handle a year ago and we have a few hundred followers) Thanks!

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josh.waldenSprout Team
posted in Financial Services Hub
AI Outcomes vs AI Features in FinServ

Team, can we talk about something you’ve probably talked about a zillion times already? No. Not how your exec team wants you to revive the ice-bucket challenge on your profiles… I want to talk about AI . Artificial Intelligence. Robots replacing helping us. This article in the WSJ about the ROI, of, well… AI… was one I really liked, and this quote from it got stuck in my head - “Companies should take care to target an outcome first, and then find the (AI) model that helps them achieve it.” A lot of my customers think of the task first - “How can I respond to this DM? What’s this data mean? How do I make this post take off?” Those questions aren’t bad, but they’re smaller than I think we have an opportunity to be thinking. SO, I’d LOVE to get a dialogue going on what outcomes you’re hoping for when using AI, how you’re using it today in your day-to-day, and how your organization’s AI policy helped/hindered you?

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angeline.neoLevel 2
posted in Coffee Talk
Share your LinkedIn Profile

Hi Communities! I would love to expand my professional network by connecting with you on LinkedIn. If you have a profile, drop a link below. Would love to connect and grab a virtual coffee!

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zack.waldman

How does your content strategy stack up?

Laura Porcincula
Community Manager
1 day ago

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