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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
This Week In Social: Unlockable Reels, AI Alive and much more!Watch Now

This week’s episode of This Week in Social is live! We’re breaking down the biggest updates across your favorite platforms — and what they mean for marketers, creators, and brands alike. It’s quick, it’s insightful, and it’s packed with the kind of commentary that makes staying informed actually fun. Catch up on what’s happening in social — you won’t want to miss it. Read more: Instagram Launches First Official Use of Unlockable Reels TikTok Adds Option To Activate Customer DMs During Livestreams Introducing AI Alive: Bringing Your Photos to Life on TikTok Stories Navigating Your Career in the AI Era Want to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement? Get your copy of the report: The 2025 Content Benchmarks Report

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tess.smith
dasle.hong
dasle.hongLevel 1
asked in Social Networks
X automated DM's

Hi! It looks like the automated DM’s on X require coding/engineering support. Has anyone figured out how to edit the message that pops up when a user tries to DM the brand?

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dasle.hong
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meg.christmanLevel 1
posted in Social Customer Care
Would love to talk Facebook and Instagram ads moderation strategy!

Anyone else out there responsible for moderating your performance marketing on Facebook or Instagram (i.e. not your organic posts, reels etc, but your paid content)? What is your strategy to moderating comments and responding to potential shoppers with genuine inquiries? Do you see improved performance based on how you treat your ad’s comment section? I would love to connect further.

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kate.meyers emery
raven.gill
Agency Partner
raven.gillAgency Partner
posted in Latest Talks & Trends
Hashtags - Do you actually use them as a consumer?

I've been hearing mixed perspectives within the industry when it comes to hashtags. While the common advice is to include them in content, I've noticed a disconnect in practice. Whenever I ask someone, “When was the last time you actually clicked on a hashtag to explore similar content?” the response is usually a blank stare or something along the lines of, “Honestly, I can't remember.” So, from a user perspective rather than a content creator's—when was the last time you actively clicked on a hashtag to discover related content?

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kate.meyers emery
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Emily HarperLevel 1
asked in Social Networks
HELP! - Client business IG account disabled

Hi there! Any help appreciated! I have a client that is a division of a global, well-known brand and our Instagram account has been disabled. Account of events: Updated profile image to new brand standard Monday afternoon Monday evening, I received a notification from Sprout that our IG profile had been disconnected. Went to reconnect in Sprout and was unable to. Went to the account’s IG profile on my phone and saw that it was suspended. I filled out the form to verify out account information (username, email, password, phone number attached to the account) Received a notification that our account had been reviewed and that it was now suspended due to violating IG’s community guidelines (photo attached of the reasons they gave me) Instagram did not give me another option to appeal this. I read countless blogs/articles that night and clicked every link that I thought would be helpful and every form I tried to fill out it said “the username you’re inquiring about does not exist.” and wou

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graceboylanLevel 2
asked in Content Creation
Social media in the car industry

Hi all! I’m a bit newer to the sprout platform but I’m also relatively newer to being in the car industry. Does anyone have any solid organic tactics that they use in the industry that seems to work well for them? Our company has an ad agency on top of what I do as the social media manager and while their paid ads aren’t bringing in the numbers we’d like to see, I’m looking for better ways to maximize our organic content in the best way possible!

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Coffee Talk
Anyone else going to the National Restaurant Association 2025 show?

Hi community, I’m going to be at NRA show this upcoming Monday, May 19th from 1-5pm in Booth #8544 in Chicago! Stop by and say hi!

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ronnie.gomez
ronnie.gomezSprout Team
posted in Financial Services Hub
Let’s Talk Compliance: What’s One Thing You’ve Learned?

Hi Arb friends! 👋 I’m working on a new Sprout resource designed to help social media marketers in financial services navigate the complexities of compliance—and I’d love to include real insights from this community. If you're open to it, I’d love to hear from you on any of the following questions: What’s one thing you wish you had known earlier about social media compliance? What’s one lesson you’ve learned managing social in a highly regulated environment? How do you train or enable employees or advisors to use social safely? Your experience could be featured in an upcoming Sprout checklist designed to help other marketers build more confident, compliant strategies. (And of course, we’ll reach out before sharing anything publicly.) Drop your thoughts in the thread below—can’t wait to learn from you!

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Latest Talks & Trends
The Social Care Revolution Starts Now - Stay Connected Here for What's Next!

Excited to explore the future of social care at Breaking Ground? Make sure you subscribe to this thread now to stay in the loop! Join us for Breaking Ground: The Social Care Revolution tomorrow, Wednesday, May 14th for the latest groundbreaking innovations. After the event, return here for follow-up discussions, answers to your burning questions, and to connect with other forward-thinkers. This will be your hub for post-event insights and ongoing discussions with your peers. Don't miss out on being part of this journey!

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Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Welcome Guide
Welcome to the Arboretum! Get started here.

Welcome to the Arboretum - we’re so glad you’re here! Here’s some information to help you get acclimated. Also, check out the video below for more information on how to navigate this community platform, and settle in. Getting Started Bookmark this page to navigate back quickly Make sure to bookmark the Arboretum URL so you have quick access to the community in a convenient location. Stop by and say hi to everyone Head over to Coffee Talk to introduce yourself. Tell us about you, your hobbies, your professional goals and what you’re good at. Maybe you learned how to make your own sourdough bread during the pandemic. Maybe you moved to a different city. Either way, we know you have a unique and valuable story to share, and we can’t wait to hear it. After you introduce yourself, check out the other spaces in the hub, make new connections, start a conversation, reply to threads, or drop in product ideas. Talk social with people who get social In the Advice & Best Practices section, you can

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julia.gross
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thematthorneLevel 2
asked in Social Data
Best way to track BlueSky performance

While Sprout are working on their BlueSky integration, has anyone got tips on how best to measure performance on BlueSky? At the moment it feels like we’ll have to go back to the old days of manual spreadsheet tracking updated weekly :-|

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c.leverton
c.levertonLevel 2
asked in Social Customer Care
Tips for building a healthy comment section?

Hi all! I manage an instagram account for a large public university’s study abroad office. While our instagram account does well in terms of collecting likes on posts, our comment section is full of crickets. Can anyone chip in on tactics they use to grow a healthly comment section? One that’s engaging to students, encouraging further discussion, while keeping it drama-free 😅 I know there will always be clean-up to do for inflammatory comments, but I’m wondering how you transform quiet lurkers to converation-makers, without inviting too many trolls! I’d like to create a supportive community of students who can chat together on our posts. Very appreciative of any ideas you can share!

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kate.meyers emery
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ritu.sharmaLevel 1
posted in Content Creation
How do you handle content curation for your employee advocacy program?

As a social team of one, I’ve run into the challenge of maintaining a steady flow of new employee advocacy content into our advocacy program, especially during heavier workload periods. If you manage advocacy at your company, how do you handle content curation/copywriting? Is it centralized with one team (like social or comms)? If other Marketing functions contribute, how do you position the ask so it feels like a way to amplify their work rather than just another task on their plate? Any processes or frameworks you've found that work well? Would love to hear if you’ve run into similar challenges and what’s worked for you.

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ashley.manivongLevel 4
posted in Coffee Talk
Hashtags | To use or not to use

Hi all * happy hump day! 🐪 * I am currently at a crossroads of the usage of hashtags on corporate channels. What are your takes on it? Mine? Corporate channels do not need them as it may look like spam and hinder reach. Though there’s articles around the interwebs that say different. Open to hear more from you all!

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julia.gross
kate.meyers emery
kate.meyers emeryLevel 4
asked in Social Data
Not having success with LinkedIn video

LinkedIn has really been pushing video, but we’re not seeing any success with ours. We’ve tried a few different types and different speakers, and none have gotten over 200 views (for comparison we see more like 1,000 on other platforms). Given how successful our other types of posts are, I’m hesitant to use the posting space for videos that don’t perform. Anyone else not seeing success with video? If you are seeing success, what’s working for your brand?

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julia.gross
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Career Advice
Apply to be a part of May's Mentorship Network ConnectionsApplications Closed May 16th

This month, The Arboretum Mentorship Network is back with three ways to connect—each designed to support your goals and meet you where you are. Whether you’re looking to lead, share, or learn, there’s a spot for you. 1. Mentor <> Mentee Program Support the next generation of social pros while flexing your leadership skills. Sign up to Mentor or Be Mentored 2. Peer Connect Get matched with another social pro to swap insights, ideas, and what’s working in your world. Apply to Peer Connect 3. Sprout User Connect Looking to go deep on platform strategy? This one’s for Sprout power users ready to exchange tips and workflows. Join Sprout User Connect Sign-ups close Friday, May 16. Matches hit inboxes Monday, May 19. You bring 30 minutes. We’ll bring the connection.

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kate.meyers emery
kate.meyers emeryLevel 4
posted in Content Creation
Sharing data in a compelling way

The nonprofit I work for is primarily a data organization, which means we need to consistently find creative ways to showcase data points and charts. So far what has been working for us is: Standalone charts that focus on one key finding (ex. most nonprofits are small with under 10 staff members) Carousels that dive deeper on a topic (ex. here are four key things we know about small nonprofits) We’re also about to start experimenting with animated videos that showcase a data point in a more dynamic way. Is anyone else at a data heavy organization and has found creative ways to share that data?

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kate.meyers emery
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MisterPLevel 4
asked in Latest Talks & Trends
Human influencers vs. virtual influencers

AI-powered content and personas have claimed real estate in one domain after another, and influencers are certainly no exception. There’s plenty of good reading and podcasts out there about this topic (ex. good summary about this topic on Metricool). From your own perspective, what’s the calculus in creating a brand-targeted virtual influencer balanced against the desire for authenticity that may seem more, well, authentic in a human influencer? Personally, I don’t have a fixed stance either way, as I feel some brands may benefit from their own custom-made digital persona while, in many other cases, the unique personalities and idiosyncrasies of an authentic human influencer is what’s needed.

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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
How does your content strategy stack up?

Want to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement? The Sprout Social Content Benchmarks report has the answers you need to level up your social strategy: Platform breakdowns for Facebook, Instagram, TikTok, and X Stats on the growing importance of video content A reality check on posting frequency (hint: quality over quantity) Inspiration from brands that are getting it right and more! The insights in this report will help you create more impactful content while connecting with your audience on a deeper level. Get your copy of the report: The 2025 Content Benchmarks Report What are your thoughts on your current content strategy after reading this report? Will you change anything about your strategy after reading these findings? Is there anything you’re considering but need to bounce it off a colleague for their thoughts? Your peers are here to support! Share in the thread below, we’re here to help.

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MisterPLevel 4
asked in Latest Talks & Trends
New Meta ad and content formats in the news

Interesting news via Adweek about updated Meta social offerings.!--startfragment> Meta is expanding its advertising offerings by introducing video ads on Threads and reviving Facebook Live Partnership Ads. At the NewFronts 2025 event, Meta announced that a small number of advertisers will test 16:9 and 1:1 video ads within Threads' feed. Also, Meta is bringing Trending Reels Ads, allowing brands to place ads alongside popular Reels content. The company is also boosting Instagram’s Creator Marketplace with AI-enhanced trend analysis and performance insights. How might this news from Meta affect your 2H social media plans? !--endfragment>

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kate.meyers emery
kate.meyers emeryLevel 4
asked in Social Networks
Anyone having luck with YouTube posts?

We have a fairly robust YouTube account filled with lots of videos from the last 15 years. I’ve been hoping to get our audience to engage a little more by doing posts. Some get a lot of attention and others are ignored, but there’s no clear pattern to them yet. Polls tend to get about 10-15 engagements, carousels get around 15-20 engagements, and photos don’t get much (under 10). It’s not much, but we’ve only just begun so I’m guessing it’ll take a while for the audience to get used to it. Anyone having luck with YouTube posts? What’s working?

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ajl3photo
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Latest Talks & Trends
Community Question Giveaway: Tell us how you want AI to make your life easier

We’re celebrating the AI event with a special giveaway! To enter to win, answer this question in the thread below: "What's one way you're hoping AI can help make your work in social media easier this year?" Share your biggest challenge or boldest idea — we want to hear it! Share your answer by Tuesday, May 6, 2025 at 11:59pm for a chance to win 1 of 3 prizes that include an Arboretum sweater, moleskin pen, Ringo 24 Oz. MagSafe Tripod Water Bottle, socks and fleece blanket. See full Terms and Conditions here. Let’s get the conversation started!

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sdtitmas
sdtitmasLevel 2
asked in Content Creation
Boosting Strategy (LinkedIn)

How long do you wait to boost an organic post? Do you wait after posting to let organic reach “do its thing” before boosting? Is there a certain amount of time you wait?

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ajl3photo
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angeline.neoLevel 2
posted in Content Creation
Easter Day Marketing Ideas?

Hello communities! Do you have any creative or general marketing ideas for Easter Day celebration? Share your work or thoughts below:

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kate.meyers emery
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MisterPLevel 4
asked in Latest Talks & Trends
Are AI and social media platforms blurring lines?

In April, OpenAI announced a social media network under their banner was being developed. Now, in the last week, we’re hearing that Meta (Facebook, Instagram) has developed a standalone Meta AI app. These developments are moving so fast that I cannot tell if this is a net positive or net negative for either the AI OR social media spaces. What are your takes on these technological crossovers or integrations (hot takes also welcome), which could affect content or algos and more?

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How does your content strategy stack up?

Laura Porcincula
Community Manager
18 days ago

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