Destination Marketing Organization Collective
Aloha kākou!I am with the Hawai‘i Visitors & Convention Bureau and I'm hoping to connect with other Destination Marketing Organization (DMO) users here in the Arboretum community. Tourism and destination marketing comes with its own quirks (seasonality, multi-stakeholder messaging, partner co-marketing, visitor vs. resident audiences, etc.), and I'd love to trade notes with people navigating similar challenges in Sprout.A few things I'm curious about:How are you structuring listening topics or queries to capture destination-specific mentions (e.g., informal place names, neighborhood nicknames, or misspellings of your destination)? Have you found effective ways to separate visitor sentiment from resident sentiment in your listening data? How do you use listening to track sentiment around specific attractions, events, or seasonal campaigns? Any tips for filtering out noise from unrelated topics that happen to share your destination's name (a common issue for cities/regions with comm
