Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.
- 48 Topics
- 88 Replies
Hello all! I'm always looking for new ways to prove out the value of social and influencer content long term. Both qual and quant that goes beyond all the basic measurements, consumer behavior dives, SOV, etc.I'm currently thinking through measurement methodology for two things 1. that could assess value of eyes on content, with the idea that seeing content will create top of mind recall when someone actually needs the service they saw in content. And then 2. That could look at the value of content in driving WOMM. Has anyone explore either of the above before? If so, did you find something that worked for your company. I'll definitely keep everyone updated as I work through this.
Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media.As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead.Read the full article: https://sproutsocial.com/insights/organic-vs-paid-social-media/
Hey everyone, I drive the community management strategy for a big brand and am looking for advice. Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions (like commenting on a trending TikTok) versus reactive interactions (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity. The thing I’m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders. Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.Cheers,Audrey
We've been posting our Tik Tok's through Sprout vs. natively, and one difference I've noticed is the decline in our views. When we were posting natively, we were able to add as many hashtags as we wanted in the post copy, which I think helped drive our views. Since posting through Sprout, I've noticed there is a character limit on the video description due to an API limitation. Because of this, we haven't been able to add in as many hashtags as before. My guess would be the decline in our views is a result of the lack of hashtags we've been using on our Tik Toks. Any other similar experiences?
Calling all science industry social media managers!What has been your followership goal for overall social media? What’s the average for an industry that is less “social” considering our audiences? I’ve been gaining about 1,000 a month but want some more insight into what is the common industry standard.
Just in: The 2023 Content Benchmarks ReportData Report
The speed of social keeps accelerating.It can be hard to know how you’re performing relative to your specific competitors with new trends and changing platforms to keep up with. The 2023 Content Benchmark Report helps you identify the most important trends by industry–giving you more tailored insights into what your competition is doing. In this report, you’ll learn:The challenges brands face when planning content Industry publishing and engagement benchmarks on social How to adjust your strategy to keep up with social Get your hands on the newest data: https://sproutsocial.com/insights/data/content-benchmarks/
Hey everyone! I send weekly reports to department heads over at my company that include the following…News page likesGrowthImpressionsTop performing posts w/ metricsscreenshots of those postsIn that report, I also include our weekly e-mail stats + website metrics from GA.I’m basically assembling this report in another document because I find the reports on Sprout aren’t easy for someone who doesn’t know much about marketing to read and understand.Does anyone have advice on the best template/format to use? Thank you!
Performing a social media audit is the best way to know how your social media channels are really doing. In this video, we’re going to answer the question, “what is a social media audit?” and walk through how to conduct your own. We’ll also show you how to use our free social media audit template, which will make conducting your own audit easier, download your template here.
You’ve shared your content through the proper internal channels. You’re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it?To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives. You just need to zero in on the right assortment of metrics to prove it.In this article, we’ll break down the 14 key metrics that you can use to evaluate the success of your employee advocacy program. The right combination of metrics will help you track employee engagement, business value and program performance over time.Check it out and let me know your thoughts in the thread below!How to measure employee advocacy at every stage of your program
Gone are the days where brands can afford to leave social data with their social media teams only. Download this guide to learn about 40 unique listening examples and real-life use cases across industries that will help inspire your own listening efforts and holistically influence your organization.
We are excited to hear that building your brand is a goal for you! In this group you’ll find peers with similar brand building goals. You’ll have a centralized location to learn from each other, network, and hold one other accountable while you grow your skills and achieve your goals.What do we mean by “Build your brand”?We mean navigating brand awareness, growth and perception with peers who share your aspirations. Things like campaigns, growing impressions, and general awareness around growing your brand.We are excited you are here! Let us know how we can help by creating your first topic.The other goal based groups we have in the community are: Grow Your Revenue and Engage Your Audience, please check them out!
Hey everyone! I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions: I’ve worked with several teams/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with). Between the two points there seems to be a decent amount of attrition/factors that the social team cannot control and that are more on the website side. I would love to see if any others are running into this challenge and get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel! Thanks!
Hey Social Media Managers! I’m looking to have brand sentiment be my team’s umbrella OKR for FY23. I’m leaning this way because it can nicely support my team’s tactical plans and programs as well as other department initiatives. I’m interested to learn your POV on brand sentiment and how your using it from a reporting and measurement standpoint. Thanks!
With the rise of TikTok and Instagram Reels, social media video is at the forefront of marketing discussions. But what is the best way to prove efficacy of these assets? Curious to hear what marketers are tracking and reporting out on for social video to show its impact on business goals!
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