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Social Data

Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

  • 112 Topics
  • 301 Replies
112 Topics
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SimonLevel 2
asked in Social Data
Meta's Conversions API - yes or no?

With Google (in theory) phasing out third-party cookies on Chrome next year and the impact this may have on Meta’s pixel - is your organisation looking to set up their Conversions API? Or are the costs for setting up server-side tracking prohibitive for you? Have you read any helpful articles on this topic?

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TsciancaleporeLevel 1
asked in Social Data
Why is my engagement per impression up but my overall engagement down?

I work in Higher Ed and when I compare last year’s metrics to this year’s it shows that our Engagement per impressions is up, but our overall engagement is down. This is consistent across all our platforms. Why would this be? Thanks!

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samantha.gantLevel 1
posted in Social Data
Attention Brands & Marketing Agencies: Support Doctoral Research + Improve Influencer Marketing Strategies!

The Pennsylvania State University (PSU) doctoral marketing candidates are conducting research on the following topics under the guidance of Professor Arvind Rangaswamy (University Distinguished Professor of Marketing): Identifying ways to improve influencer marketing strategies Specifically, focusing on using data to select authentic influencers who drive brand message diffusion. They are seeking industry collaborators for their research. If your organization runs influencer marketing campaigns in a specific category (e.g., food, fashion, fitness), they'd appreciate your participation. What's involved? Sharing data on past influencer campaigns Data types needed include: Influencers used Influencer posts (location, timestamp) Campaign outcomes (impressions, engagement, conversions) Brand spend on other digital marketing (search, TV) Influencer network data (followers, demographics) Brand profile and product information Participants will receive a summary of the research findings, as wel

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
Community Question Giveaway 🎁Giveaway | Participate by 6/28

Community Question Giveaway Alert! Today, we’re talking all about data with Jazmin Griffith at our event and we want to hear from you, how you use data to help inform your content creation and audience engagement strategies. Answer the question below by Friday, June 28 at 11:59pm for a chance to win 1 of 3 prizes! You’ll have a chance to win our newest swag, the Arboretum Crewneck sweater, Owala tumbler, Arb socks, notebook, Moleskin pen, and Arb fleece blanket! Q: How has social media data analytics influenced your approach to content creation and audience engagement? The Promotion begins at 9:00 a.m. Central Time (“CT”) on June 27, 2024, and ends at 11:59 p.m. CT on June 28, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include Arboretum Roll-up Fleece Blanket, 40oz Owala Tumblr, a notebook, an Arboretum branded crewneck, a Moleskin pen and a Arboretum socks. Three prizes will be awarded. N

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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
🔴 Watch Recording | The Power of Numbers: Unraveling Data for Social Media SuccessRecording

It’s time to talk data. Join The Arboretum for an exclusive event designed to transform your approach to social media marketing through the power of data analytics. In partnership with Jazmin Griffith, Social Listening Analyst at Pepsico, this session will enhance your understanding of social media data and equip you with actionable insights to drive more impactful strategies. What You Can Expect: Demystify Data Analytics: Learn how to interpret complex social media data with ease. Actionable Insights: Discover practical tips and strategies to leverage data for improved engagement and growth. Real-World Applications: See how leading brands like PepsiCo utilize data to inform their social media strategies. Interactive Q&A: Get your questions answered by an expert in the field. Watch the recording now:

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daniel.pillayLevel 1
asked in Social Data
Twitter / X Business Manager

Hi all, previously we used twitter / x business manager to manage multiple client twitter accounts access - it looks like this feature no longer exists and, best practise with sprout is to have separate logins for each customer - is that best practise across agencies and implementations in terms of scalable access or is there another Meta / Google Ads style business manager function that we should look to implement?

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sarah.rayLevel 1
asked in Social Data
How Do You Track Boosted Instagram Reels Data?

Okay video marketers, how are we getting macro views of how our boosted Instagram reels are performing? I’m finding that the video plays and engagement data I get for an Instagram Reel in Sprout does not account for ad center watches. For example, if I look at the last 6 months in Sprout, it shows only 2,869 video views on our Instagram. When I look natively on Instagram, I can see that one individual reel has 9,224 plays. (In “Insights” I can see that this individual reel has 9,224 plays and 5,852 Reach) Yes, this includes boosting of this video. So what I’m trying to figure out is, how to I look globally at my video campaigns and see how they’re doing and set benchmarks when I have to individually go into each video and note the data natively in IG, and usually from my phone?! Am I missing a better way to do this? Thank you!

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Gina Kirby
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tlriversLevel 1
asked in Social Data
Competitor Insights on LinkedIn Pages

Is anyone having any luck with gaining competitor insights on LinkedIn? They recently closed their API to third party social tools. I work at an agency and I’m wondering how you approach LinkedIn data during the audit phase. I’d like to benchmark my client against other similar orgs.

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Sam.CCLevel 1
asked in Social Data
How to measure sentiment on comments of Influencer partnerships?

Hi!I’ve been researching for tools which can be doing this sentiment analysis of the comments in the posts of the influencers.Do you have any tips? (or, in any other case, a way to do it less manually?) Thanks in advance 😊

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Sam.CCLevel 1
asked in Social Data
How to measure sentiment on Influencer partnerships?

Hi!I’ve been researching for tools which can be doing this sentiment analysis of the posts of the influencers.Do you have any tips? (or, in any other case, a way to do it less manually?) Thanks in advance 😊

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katelyn.mcdonald
katelyn.mcdonaldLevel 2
asked in Social Data
How to Export LinkedIn Follower Data

Hello everyone! Does anyone know if there is a way to download my LinkedIn Company Page's followers into an Excel document that includes their names, company name, etc. Our BD/Sales team was looking to use this list for their activities and I want to be able to use this data to show our people that they should be posting to their own connections and not relying on the company posts to do all of the heavy lifting. I believe there was a way in Sales Navigator to download this data, but my company no longer is using Sales Navigator. If anyone has any suggestions, I would greatly appreciate it. Thank you!

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bcoffron
bcoffronLevel 1
asked in Social Data
Best way to collect data on total Reels views since Sprout doesn't give that, it only gives first plays

My team is trying to figure out the best way to collect total Reels views for Instagram and Facebook for reports. Sprout only gives first plays which is not what my leaders want to see. For us the difference between first plays and total views (what the native app says) are literally millions. I was wondering if anyone has found a good tool for pulling this data outside of Meta Business Suite?

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amywLevel 1
asked in Social Data
Link clicks declining?

Has anyone else noticed a drop in link clicks to external websites across Facebook and LinkedIn this year? Have you pivoted your strategy to keeping people on platform as opposed to driving to your website?

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cameron.powersLevel 1
asked in Social Data
Has anyone experienced a drop in Facebook activity these past few months?

Has anyone experienced a drop in engagements and impressions these past few months? We went from seeing consistent impressions and engagements to a dramatic loss in the last few months with no real understanding as to why this might be. The same goes for Facebook followers, as we’ve been seeing a loss rather than growth in the same timespan.

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daniel.marcel
daniel.marcelLevel 1
asked in Social Data
Employment Meta Advertising

Hello everyone! We are going to create a campaign for one of our clients that is a non-profit in the health sector. What do you recommend for us to do to run the ads smoothly? Note: I am in Mexico at this time.

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taylor.vanceLevel 1
asked in Social Data
Sprout Link Analytics

I’d love a graphical representation or just deeper report on sprout link in bio rather than only being apply to see link clicks through the post performance report and filter.

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Agency Partner
kelli.cochranAgency Partner
asked in Social Data
Social Listening Reports

How are people “presenting” their social listening findings/reports? I know Sprout gives you a few different options for exporting and you can take screen grabs but is anyone taking the social listening data and making it into a PPT or something? I would love details for inspiration! I work at an ad agency and often times the way the social listening report presents itself isn’t enough. What are you doing to make it more into a report and/or present it to your client / others in the agency?

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bethany.baymore
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terry.gaylordLevel 1
asked in Social Data
LinkedIn Advertising - not reaching full audience

Hey Arb community! Apologies in advance if there’s already a topic floating around for this, but I didn’t see one. I do frequent LinkedIn advertising for my company and I’ve noticed something interesting. Despite having large audience sizes, in some cases 85,000, my ads typically reach <10,000 LinkedIn users. For those that the ads do reach, it is shown to them an average of 7 times. Now, I would LOVE if my ads were reaching more people in my target audience. I would also love if I could somehow decrease the frequency that my ads are shown to each user. So I guess I have a couple questions. 1.) How can I reach more LinkedIn users in my target audience? Do I simply need to increase my budget? 2.) Is there a way to put a cap on frequency? Any responses are greatly appreciated! I am still relatively new in my role. Thank you!

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amanda.roeschLevel 1
asked in Social Data
YOY Engagement Reporting - Is it possible?

Has anyone else had a team push for year over year comps when looking at engagements within organic social (IG specifically)? The biggest issue is YOY often looks down as the data continues to compound, so we can't get a true look of what last year at months end looked like compared to this year. With engagements becoming the top channel priority and having a push for not just MOM but YOY, I haven’t been able to find an accurate way to report that without making it appear as if the channel is down. Any ideas?

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Katy4Riskonnect
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
🎥 WATCH NOW: Reporting Redefined - Unleash the Power of My ReportsCustomer-only event

If you missed this event, here’s the recording! Event Details: Are you eager to make more informed decisions and maximize your impact? Join @tazi.flory and @allie.mullen, as they guide you through ‘My Reports’ – a premium add-on that helps you visualize, analyze, and present the exact data you need to make informed decisions and maximize your impact. What is My Reports? My Reports is a game-changing feature available with Sprout’s Premium Analytics add-on that empowers you to visualize your data, and drives better strategic decision-making. It provides valuable insights and analytical tools that enable you to harness the full potential of your data. Why Should You Attend? We will give you a chance to dive in and discover all the amazing features and benefits of My Reports for yourself. Learn how to quickly and efficiently dive into your data and uncover actionable insights Discover techniques to make informed decisions that drive results Learn how to fully utilize the customization opt

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Laura Porcincula
Community Manager
Malorie Pastor
Malorie PastorLevel 1
asked in Social Data
When impressions are up, engagement is down [and vice versa] ?

Hello fellow social media warriors. I’ve bene noticing a trend for the last several months when I pull my monthly metrics: when my impressions are up, my engagement is down; when my impressions are down, my engagement is up. I can COUNT on it. And this is for all networks, to included when I pull cross-network reports, too. Anyone else? And….whhhhy? 😅

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nlabran
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Agency Partner
brittany.vanmaeleAgency Partner
asked in Social Data
Personal Information Requests under CCPA & Other Laws

Hey all! Curious if anyone has experience with dealing with personal information requests from consumers in light of the California Consumer Privacy Act (CCPA) and other laws involving personal information? Particularly how it impacts information provided over social media? One of our clients is implementing a data request form and we’ll be tasked with checking to see what information consumers have provided across channels (social, email, website, etc.) There’s not a ton out there (that I can find) regarding what’s required when it comes to deleting personal information on social, so we’re not sure if someone requests that we delete their information, if that includes deleting past social comments, messages, etc. Just seeing if anyone else has any experience related to this!

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Agency Partner
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lbridgeLevel 1
asked in Social Data
Is Meta putting a penalty on the content I'm posting?

Hi everyone! I post consistently on all the major platforms with the main one being Instagram. Usually I can easily see 700K+ impressions each week with tons of engagements. The content is very audience driven and has been performing well up until recently. For the past two months it seems like all my posts and reels can’t get past the mid ten thousands for views and the engagements are very low. It feels like I did something wrong and Meta is capping my reach. Does anyone have any ideas?

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jessie.brown
mmellander
mmellanderLevel 3
posted in Social Data
Unexplained Changes in Facebook Gender & Cities Reached Analytics

Going over our Facebook demographics from the past year, I have discovered some confusing changes and trends. I’m curious to see if anyone else has seen similar things. People Reached By Gender: After consistently having Women as our top reached gender (by a big majority) for years, it suddenly flipped to Men, and has stayed Men since July 2023. Top Reached Cities: There is zero consistency in this list month-over-month. I believe that some of that might be attributed to targeted ad campaigns. However, in April 2023, New York, NY suddenly topped our list out of nowhere, and has been the no. 1 city each month since July 2023. (We are a financial institution based in the Binghamton, NY market with locations in Reading, PA, Northern, NJ, and Central, NY) I attached our raw numbers for these two categories. I would appreciate any insight anyone may have.

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mmellander
Zuzana Voskarova
Zuzana VoskarovaLevel 1
asked in Social Data
Incorporating video views in overall reporting

Hi team, I’m looking for clarity on how / if video views are incorporated into other metrics. Our team does not specifically report on video views - only on impressions, engagements and engagement rate. I know that video views are separated out in Sprout Social reporting, so I just want to clarify if they are included in either impressions or engagements as well, or will I need to add the video views to those metrics? I’m conscious that TikTok views are included in the impressions metric, are there any other channels that do this? I don’t want to accidentally double up on the data, so I’m looking for clarification and best way to report on video views given our team’s reporting needs. Any help would be appreciated!

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