When impressions are up, engagement is down [and vice versa] ?

  • 1 April 2024
  • 1 reply

Userlevel 1

Hello fellow social media warriors. I’ve bene noticing a trend for the last several months when I pull my monthly metrics: when my impressions are up, my engagement is down; when my impressions are down, my engagement is up. I can COUNT on it. And this is for all networks, to included when I pull cross-network reports, too. 


Anyone else? And….whhhhy? 😅

1 reply

Userlevel 3
Badge +1

Could be the same engaged folks that always engage? Maybe they love your brand and always like, comment, share, but not the folks that are new and still getting to know you?