Okay video marketers, how are we getting macro views of how our boosted Instagram reels are performing?
I’m finding that the video plays and engagement data I get for an Instagram Reel in Sprout does not account for ad center watches.
For example, if I look at the last 6 months in Sprout, it shows only 2,869 video views on our Instagram. When I look natively on Instagram, I can see that one individual reel has 9,224 plays. (In “Insights” I can see that this individual reel has 9,224 plays and 5,852 Reach) Yes, this includes boosting of this video.
So what I’m trying to figure out is, how to I look globally at my video campaigns and see how they’re doing and set benchmarks when I have to individually go into each video and note the data natively in IG, and usually from my phone?!
Am I missing a better way to do this? Thank you!