Has anyone else noticed a drop in link clicks to external websites across Facebook and LinkedIn this year? Have you pivoted your strategy to keeping people on platform as opposed to driving to your website?
+2Hey
Yes, link clicks were down. And they’re still down even more (but now posting less of them as a result).
For the links we use, we still do UTMs (for both paid + organic) to be able to see where website traffic is happening.
But, trying to do the push to keep most content w/in platform.
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