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Social Data

Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

  • 106 Topics
  • 274 Replies
106 Topics
virginia.rios
virginia.riosLevel 4
posted in Social Data
How to create a report on Social Media influence in the pipeline

Hello! Furthermore the reports on clicks and additional analysis of UTMs that we currently do, I would like to detect how our social media interactions with potential customers influence our pipeline. For example, if we receive a comment on LinkedIn in a post, and that person is a partner or potential customer Can Sprout tell they are a partner? Is that a KPI I can report on using the tool? Connecting Hubspot wasn’t useful because it’s more geared toward the Service module(tickets), that’s not our type of org. Any best practices or knowledge you can share is useful! Right now we’re doing it manually :( thanks!! Virginia

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virginia.rios
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chris.johnsonLevel 1
asked in Social Data
Sprout Zapier Integration

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does.

671
Gayatri Shukla
Community Manager
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chris.johnsonLevel 1
asked in Social Data
Zapier for Social

I am hoping to learn about the possibility of Sprout and Zapier working together. It would super helpful for me to create automations around social activity that Sprout does.

311
Gayatri Shukla
Community Manager
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morgan.murrayLevel 1
asked in Social Data
Determining Social ROI for QSR

Hi social friends! I have a Restaurant client who is dead-set on understanding his return on investing in organic social/ social at all. I’ve talked about EMV equations or leveraging influencers to look at their EMV or using affiliate codes that can be redeemed in-store. Any other ideas to get him to invest? I’ve tried all the ways in of educating and the necessity for this more top of funnel tactic which leads to consideration > loyalty > advocacy, but if it doesn’t equate to sales he just doesn’t get it. Any help is appreciated! M

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steph.hermanson
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bkmnLevel 1
asked in Social Data
How do you determine your top posts?

Do you organize your top posts based on ER or by total engagements?

692
steph.hermanson
will.veliz
will.velizSprout Team
asked in Social Data
Content strategy for different artists/performers

Looking for insight from those who have worked on social reports on events they host with different artists/performers Traditional reporting/benchmarking is not as effective due to content related to certain popular artists/performers naturally getting more engagement than others. Looking for advice on how to guide content strategy best when post differentiators may just be due to artist. What would be the best way to analyze what types of content (different color backgrounds, visual elements, audio elements, etc.) would truly perform best prior to a performance?

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will.veliz
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swarajLevel 1
asked in Social Data
How are marketers leveraging content intelligence to drive high quality video campaigns?

Often we see brand marketers hustle with manually collating content breakdown reports for their social media or influencer marketing campaigns. Is there any tool out there that people use to understand their content better? Basically, understanding what content works for them and what doesn’t?

210
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Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
Discussion: What metrics provide the most value to your strategy?

What metrics provide the most value to your strategy? Are there any big shifts here from 2023 to how you're measuring success this year?

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Laura Porcincula
Community Manager
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HBDavidLevel 1
asked in Social Data
Do I *NEED* to connect a client's accounts for the best results?

Hi! I’m still learning the ropes of Sprout. I work for an agency that works with a number of clients. Some of our clients grant us access to their social accounts, while others like to keep their control. I’ve had time to explore on Sprout a little bit, but I would love to have a list of benefits to having access to a client’s Instagram, Facebook, Twitter, TikTok, etc. versus having minimal access to their accounts. For example, a client asked us to find the demographics of their followers, but we didn’t yet have access to their accounts. I let them know that we could get them limited information, but would be able to get them a lot more if we had access. Is there a full list of information available that we would be able to obtain after connecting a client’s accounts to Sprout? Thank you!

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hannah.jean
hannah.jeanLevel 2
posted in Social Data
What kinds of dashboards are y'all using for your executive teams?

I manage our social media program as well as our blog, and I’m wondering what types of dashboards you have experience with that pulls in data not only from social but from other channels too (Google analytics, salesforce, etc.). I’m trying to connect the dots between our channels, which we don’t currently do. @Brooke B. Sellas @kelli.cochran - saw you both chatting about social listening reports a few weeks ago and thought this might have been something you’ve run into!

925
Ryan Swindall
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Whit.TreasureLevel 1
asked in Social Data
Year End Reporting

What reports do you recommend pulling at the end of the year to gain insight and see trends that occurred throughout the year on your socials?

862
Ryan Swindall
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dianna.lyngholmLevel 1
posted in Social Data
Platform Customer Profiles?

We had a goal to grow our TikTok account this year and saw great success. Because we were outputting so much content we reused it across IG, FB, and YouTube. Some things hit better on different platforms of course. This year we want to do the same, but get smarter and one of the ways we’re hoping to do that is by determining the macro customer profile per platform and catering the content to them. Does anyone out there do this? We of course will start with in platform analytics, but I’m interested if there was other data folks have used to help inform them!

353
Laura Porcincula
Community Manager
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
Giveaway Extravaganza: Day 8Holiday Giveaway Extravaganza

Data enthusiasts, unite! It’s time to talk all about data! Jump into the Social Data forum to get the conversation flowing all about data. Maybe something you learned this year, a piece of data you’re team has been focused on or KPIs that really have helped your drive change in your organization! How to Participate: Head to the Social Data forum to create a new post and share your insights or pose a question about data in the Social Data forum for a chance to win a ChatGPT Bible Book, ONEOF 60" Cell Phone Selfie Stick, and get a bundled swag including a Tote, Notebook, Coffee Mug, Sticker, Pen, and Charge pack! Once you do so, drop a link to your post in the thread below so others can participate! 📆 Want to see the other giveaways? See the full line-up here: The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 20, 2023, and ends at 11:59 p.m. CT on December 20, 2023. To participate in the promotion, engage with the outlined discussions by creating a post in the Social Dat

883
Jonathan Zuluaga
Community Manager
carly.hill
carly.hillSprout Team
posted in Social Data
A chance to get quoted on the Sprout blog: How do you use Sprout custom reports?

Hey there! I’m working on an article for the Sprout Insights blog. To really help inform it, I’d love to hear how you’re using Sprout custom reports and how they help you’re reporting process! (You might even get quoted in the article!) Lmk! 👇 👇

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katie.hogan
katie.hoganLevel 2
asked in Social Data
Engagement Rate

For engagement rate, do you include video views as an engagement metric for total engagements? If not, why?

575
bcoffron
K
Khoury CollegeLevel 1
asked in Social Data
College/Department Level Engagement Rate Per Impression Averages

Hello! I manage the social strategy and accounts for a computer science college at a bigger university. One of the questions I get constantly is how our average engagement rate per impression (organic, across platforms) compares to other colleges or departments in Universities of comparable size. We have undergraduate, graduate, and PhD programs within our college and are located primarily in Boston, MA, with network campuses around the country and in Canada. Hoping to get any insight into this from anyone willing to share. Thanks!

753
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dianna.lyngholmLevel 1
asked in Social Data
Tiktok or IG with low views and poor caption

Hi all! We posted a duet without a caption beyond the duet on tiktok...were a little to fast on the draw! It’s doing eh, thinking we should pull it down and repost later today in hopes it does better. Does anyone have experience trying this? Did it help? Or did /willthe algos catch it was the same content and push it down so it did the same or worse? Any advice?

321
bcoffron
B
Agency Partner
brittany.vanmaeleAgency Partner
posted in Social Data
Pinterest benchmarks

Hey all! I’m wondering if anyone has any Pinterest benchmarks (for specific industries or more broadly, for the platform) that you could share. Specifically I’m looking for CTR, engagement rate, pin click rate and save rate benchmarks.

160
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Agency Partner
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mollyriihi
asked in Social Data
Social Media Manager

I have just started a new position with an agency. It is my first agency gig and I am the sole SMM at the company. There is limited info on our clients social media metrics to date (>1yr), I would like to set some KPIs for client accounts as we move into 2024. Aside from reviewing what little historical info we do have, are there any other recommendations or platforms that I should look at to help set these numbers/ targets?

864
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raven.gill
Agency Partner
raven.gillAgency Partner
asked in Social Data
Facebook Personal Profile Hacked by Meta Copyright Infridgement

Good Morning, My boss’s personal Facebook profile was apparently hacked, and deactivated because of fraud. And now his profile names says Meta Copyright Infringement. The email on the account was changed so he has no way to get in and change the account back to him. Has anyone had this happen to them before? Or have any advice on how to fix this for him. Thank you in advance.

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raven.gill
Agency Partner
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d_kpabiteyLevel 1
asked in Social Data
How to grow Twitter accounts (Followers)

Hi everyone! I have a target to grow two Twitter accounts. One for the Founder and the other for the brand. We’re currently at 721 for the Founder and I’d like to get it to at least 1000 by end of year (or even in 30 days). The brand account is currently at 39 and I’d like to grow that to at least 100 What strategies would you recommend I use to grow both accounts simultaneously?

373
D
shelby.dittman
shelby.dittmanLevel 1
asked in Social Data
Sprout Reports

I am trying to run a comparison report among all of the accounts I manage for each platform that breaks down the engagements, impressions, etc. without turning it into aggregate data. I want to see each account compared to each account, not combined. I haven’t found a way to create that sort of report in sprout besides the competitor reports, but these are accounts I manage so it doesn’t make sense to me to list them as competitor accounts.

401
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J
jack.teagueLevel 1
asked in Social Data
Meta removing Carousel Video Views?

Has anyone else noticed Meta removed Instagram carousel video views as part of the data Sprout has access to? This was a massive part of our Instagram strategy and as a result has reduced our views significantly. Tried to contact them but as always their support is utterly useless and Sprout say it’s on them to sort. Incredibly frustrating.

250
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Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
The 2023 State of Social Media: AI & Data Take Center StageData Report

Social media has become an epicenter of consumers’ daily lives. It’s where news breaks, trends emerge and communities form. The more social’s influence expands, the more vital social media data and insights become to running a successful, competitive organization. The Harris Poll, on behalf of Sprout Social, surveyed more than 750 leaders in social media marketing, customer care and communications from a cross section of US and UK businesses to better understand how they’re investing in social media and its impact throughout their organizations. Despite current macroeconomic trends, social media budgets are expected to rise—but leaders are eyeing emerging technologies and other organizational changes to ensure maximum dividends. Key findings from the research include: 80% of business leaders anticipate their company’s social media budget will increase in the next three years, and among them, more than 2 in 5 (44%) estimate their budget will increase by more than 50%. 90% of leaders agr

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Jonathan Zuluaga
Community Manager
J
jason.lyversLevel 1
asked in Social Data
Follower Churn Rate

I’m wondering, is there an average “churn rate” percentage for losing social media followers? I’ve been looking at my company’s social media analytics and one of the goals I want to set for my team is to increase follower retention. But, I’m running into a roadblock finding info on what actual goals and KPIs should be. What defines success?

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