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Social Data

Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

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91 Topics

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Khoury CollegeFrequent User

asked in Social Data

College/Department Level Engagement Rate Per Impression Averages

Hello! I manage the social strategy and accounts for a computer science college at a bigger university. One of the questions I get constantly is how our average engagement rate per impression (organic, across platforms) compares to other colleges or departments in Universities of comparable size.We have undergraduate, graduate, and PhD programs within our college and are located primarily in Boston, MA, with network campuses around the country and in Canada. Hoping to get any insight into this from anyone willing to share. Thanks!

dianna.lyngholmEngaged User

asked in Social Data

Tiktok or IG with low views and poor caption

Hi all!We posted a duet without a caption beyond the duet on tiktok...were a little to fast on the draw! It’s doing eh, thinking we should pull it down and repost later today in hopes it does better.Does anyone have experience trying this? Did it help? Or did /willthe algos catch it was the same content and push it down so it did the same or worse? Any advice?

brittany.vanmaeleAgency Partner

posted in Social Data

Pinterest benchmarks

Hey all! I’m wondering if anyone has any Pinterest benchmarks (for specific industries or more broadly, for the platform) that you could share. Specifically I’m looking for CTR, engagement rate, pin click rate and save rate benchmarks.

asked in Social Data

Social Media Manager

I have just started a new position with an agency. It is my first agency gig and I am the sole SMM at the company. There is limited info on our clients social media metrics to date (>1yr), I would like to set some KPIs for client accounts as we move into 2024. Aside from reviewing what little historical info we do have, are there any other recommendations or platforms that I should look at to help set these numbers/ targets?

raven.gillAgency Partner

asked in Social Data

Facebook Personal Profile Hacked by Meta Copyright Infridgement

Good Morning, My boss’s personal Facebook profile was apparently hacked, and deactivated because of fraud. And now his profile names says Meta Copyright Infringement. The email on the account was changed so he has no way to get in and change the account back to him. Has anyone had this happen to them before? Or have any advice on how to fix this for him. Thank you in advance.

d_kpabiteyNew User

asked in Social Data

How to grow Twitter accounts (Followers)

Hi everyone! I have a target to grow two Twitter accounts.One for the Founder and the other for the brand.We’re currently at 721 for the Founder and I’d like to get it to at least 1000 by end of year (or even in 30 days). The brand account is currently at 39 and I’d like to grow that to at least 100 What strategies would you recommend I use to grow both accounts simultaneously?

shelby.dittmanNew User

asked in Social Data

I am trying to run a comparison report among all of the accounts I manage for each platform that breaks down the engagements, impressions, etc. without turning it into aggregate data. I want to see each account compared to each account, not combined. I haven’t found a way to create that sort of report in sprout besides the competitor reports, but these are accounts I manage so it doesn’t make sense to me to list them as competitor accounts.

jack.teagueNew User

asked in Social Data

Meta removing Carousel Video Views?

Has anyone else noticed Meta removed Instagram carousel video views as part of the data Sprout has access to?This was a massive part of our Instagram strategy and as a result has reduced our views significantly. Tried to contact them but as always their support is utterly useless and Sprout say it’s on them to sort. Incredibly frustrating.

Jonathan ZuluagaCommunity Manager

published in Social Data

The 2023 State of Social Media: AI & Data Take Center StageData Report

Social media has become an epicenter of consumers’ daily lives. It’s where news breaks, trends emerge and communities form. The more social’s influence expands, the more vital social media data and insights become to running a successful, competitive organization.The Harris Poll, on behalf of Sprout Social, surveyed more than 750 leaders in social media marketing, customer care and communications from a cross section of US and UK businesses to better understand how they’re investing in social media and its impact throughout their organizations. Despite current macroeconomic trends, social media budgets are expected to rise—but leaders are eyeing emerging technologies and other organizational changes to ensure maximum dividends.Key findings from the research include:80% of business leaders anticipate their company’s social media budget will increase in the next three years, and among them, more than 2 in 5 (44%) estimate their budget will increase by more than 50%. 90% of leaders agree

jason.lyversFrequent User

asked in Social Data

Follower Churn Rate

I’m wondering, is there an average “churn rate” percentage for losing social media followers? I’ve been looking at my company’s social media analytics and one of the goals I want to set for my team is to increase follower retention. But, I’m running into a roadblock finding info on what actual goals and KPIs should be. What defines success?

jacqueline.joynerEngaged User

asked in Social Data

TikTok Guidelines

Hi!I oversee social at a large HR Tech company. I lead the strategy for the corporate brand as well as advise our regional marketers and sub-brands on social practices. (There is a more elegant way to explain that - but I am struggling with words at the moment.)We have recently been given the green-light from our social stakeholders to explore TikTok. However, we are very conservative and risk-adverse when it comes to social. As a result, I have been tasked with creating guidelines (dos and do nots) for our social leads looking to use the platform for their regional efforts and/or sub-brand. Has anyone seen or created something like this? I’m not sure where to start.Any advice or suggestions are welcome!

GabeFrequent User

asked in Social Data

Does anyone have a good template for presenting a social media strategy?

I’m looking for a visually appealing format to present a social media strategy through , what is everyone using at the moment? Are you making bespoke decks every time?

Laura PorcinculaCommunity Manager

published in Social Data

🎥 Grow Sessions: Mastering Social KPIs and Growth

I’m excited we are back with the next session in our growth series with Grow Sessions: Mastering Social KPIs and Growth!In this event we will:Discuss defining KPIs & Metrics How to align with your company goals See how social supports your company Walk through how to select your KPIs & Metrics📆 RSVP and Register here: Don’t forget to subscribe to this thread for all the updates! UPDATED:If you missed our session today, here is the recording. Make sure to share your questions in the thread below!

niki.cruzFrequent User

asked in Social Data

Quarterly Engagement By Industry

I was wondering if anyone has a source to track updated engagement rate by industry per quarter? I would love to provide an average comparison while reporting our per quarter for perspective.

lfowlerNew User

asked in Social Data

Drop in Facebook engagement

For some reason, pretty much overnight, our facebook engagement rates dropped dramatically. I haven’t really changed anything specifically but it happened around the same time Meta Business Suite replaced creator studio. Has anyone else experienced this or got any advice? Thanks in advance :)

lisa.sobelEngaged User

asked in Social Data

What data are you tracking?

For years now we’ve been tracking impressions, engagements, engagements by type, engagement rate, clicks, and click through rate for our organic content on Facebook, LinkedIn, and Instagram.Lately it seems like META is reporting data out differently and so our data tracking is off. We have more impressions out of the blue and then a giant drop.So what metrics do you think are best to use?

jeffrey.kingmanFrequent User

asked in Social Data

Shift in Average User Engagement Trends | Instagram

This question came up in a client call today: does it seem that most consumers today passively consume brand content versus engage with content? Meaning, his thesis was most consumers today don’t expend the energy to interact (like, heart, comment, share, send) with brand content on Instagram like they were a year or more ago. My “feel” without having data or research is that most consumers will interact with a brand’s content but the relevancy bar for making an interaction is higher today than it used to be. Does anyone have research data on this? Thanks and have a great weekend.JJK

clayton_normanEngaged User

asked in Social Data

Managing 2-Factor Authorization and Phone/Email Contact Across Many Instagram Accounts

How is everyone managing contact phone numbers and emails across multiple Instagram accounts? I’m consolidating control over at least 6-7 different accounts, possibly more and want to eliminate the need to coordinate getting a security code from random folks whose phones or emails were associated with each account years ago. From what I can gather IG limits the number of accounts that can be associated with a single email address to 5 accounts (but I’ve seen some conflicting info around that as well). So I’m considering the following options: Creating 2-3 IG-specific emails that myself and my team have access to that we can use for all of our different accounts Creating a Google Voice account or accounts for phone numbers we can use to associate with our different accountsDoes anyone have experience with these approaches or alternatives? It goes without saying that once we settle on an approach everything will have to be clearly documented in our password vault.

dominick.ramFrequent User

asked in Social Data

Business Manager — Personal Profile for Business

Hi all! As you may know, Facebook requires users to use their personal profiles in order to manage, create, and execute tasks within the business manager and business pages. Do you have any recommendations on how businesses/agencies can set up a personal account that can function as a business admin? We often find that our external integrations from Facebook like Sprout and other reporting software need to be connect via personal profiles that are admins in our business manager, however, it would be nice if we had an account (personal profile) that we could use across the business in order to establish those connections. Please let me know your thoughts and best practices! Thanks in advance :)

ashley.manivongAdvanced User

posted in Social Data

Follower Growth Industry Averages

Hi! Curious as to what anyone has seen as “industry average” of social media follower growth for a tracking KPI. I know this varies by type of company size. Example, my company is 5,000-10,000 employees.

Laura PorcinculaCommunity Manager

published in Social Data

📣 Tell us your thoughts on the potential of Artificial Intelligence in social

Let us know want you think on the question below…

NycoleAdvanced User

posted in Social Data

Measurement Beyond fhe Basics

Hello all! I'm always looking for new ways to prove out the value of social and influencer content long term. Both qual and quant that goes beyond all the basic measurements, consumer behavior dives, SOV, etc.I'm currently thinking through measurement methodology for two things 1. that could assess value of eyes on content, with the idea that seeing content will create top of mind recall when someone actually needs the service they saw in content. And then 2. That could look at the value of content in driving WOMM. Has anyone explore either of the above before? If so, did you find something that worked for your company. I'll definitely keep everyone updated as I work through this.

Jonathan ZuluagaCommunity Manager

posted in Social Data

📣 Social Speak Out: Let's talk 'viral' content and insights!

Social media pros, let's lighten up the feed! And let us know your thoughts on the below…

ronnie.gomezSprout Team

published in Social Data

Organic vs. paid social media: A hybrid strategy that works

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media.As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead.Read the full article: https://sproutsocial.com/insights/organic-vs-paid-social-media/

audrey.willisFrequent User

asked in Social Data

How Does Your Social Team Measure Success for Community Management?

Hey everyone, I drive the community management strategy for a big brand and am looking for advice. Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions (like commenting on a trending TikTok) versus reactive interactions (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity. The thing I’m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders. Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.Cheers,Audrey

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