How has social media data analytics influenced your approach to content creation and audience engagement?

Drives what type of content we post and what stories we pursue for content.

I haven’t used it much because I haven’t felt like I have a good understanding of it yet.

It has helped guide us to create content that resonates with our customers better. Additionally, by analyzing our social data we’ve found new audiences to target with ads on social platforms that we had missed previous to tackling our numbers.

Social media analytics gives me the backing I need to show key stake holders how the content I am creating is positively impacting their brand! This makes me work harder toward creating engaging and entertaining content based on how previous months have gone.

Engagement is our most important metric. We use data to identify highly engaged content so we can continue to provide posts our community values. 

It’s allowed us to be nimble and flexible in our content strategy to help ensure maximum engagements to stay within our benchmarks! It also helps us see what things our audience likes or wants to see more of so we can provide that level of personalization as well.

It’s helped me realize what kind of content people actually appreciate and how they interact. This has given my team the insights needed to pivot and create more content that is shareable as we find that to be the most valuable metric.

Social media data analytics has profoundly influenced my approach to content creation and audience engagement at Swift Transportation. By leveraging detailed insights and metrics, I've been able to tailor our content to better meet the interests and preferences of our audience. I’ve also found that analyzing competitor reports has boosted our competitive edge.

My team is constantly testing new creative strategies led by digital data insights. Being able to rely on historical data and A/B testing KPI like engagements and engagement rate is instrumental in forming our content strategy. It’s been especially insightful to look at demographic breakdowns and how different dems are interacting with different types of content. 

We use social data to reflect what strategies are working and what needs to be tweaked. We pay close attention to engagement and we also use social media as part of our sales packages- so the data reflected allows us to build social packages that will bring the most value to our brands and clients.