Social Data

I’m wondering, is there an average “churn rate” percentage for losing social media followers? I’ve been looking at my company’s social media analytics and one of the goals I want to set for my team is to increase follower retention. But, I’m running into a roadblock finding info on what actual goals and KPIs should be. What defines success? 

Hi!I oversee social at a large HR Tech company. I lead the strategy for the corporate brand as well as advise our regional marketers and sub-brands on social practices. (There is a more elegant way to explain that - but I am struggling with words at the moment.)We have recently been given the green-light from our social stakeholders to explore TikTok. However, we are very conservative and risk-adverse when it comes to social. As a result, I have been tasked with creating guidelines (dos and do nots) for our social leads looking to use the platform for their regional efforts and/or sub-brand. Has anyone seen or created something like this? I’m not sure where to start.Any advice or suggestions are welcome! 

I’m looking for a visually appealing format to present a social media strategy through , what is everyone using at the moment? Are you making bespoke decks every time? 

I was wondering if anyone has a source to track updated engagement rate by industry per quarter? I would love to provide an average comparison while reporting our per quarter for perspective. 

For some reason, pretty much overnight, our facebook engagement rates dropped dramatically. I haven’t really changed anything specifically but it happened around the same time Meta Business Suite replaced creator studio. Has anyone else experienced this or got any advice? Thanks in advance :)

For years now we’ve been tracking impressions, engagements, engagements by type, engagement rate, clicks, and click through rate for our organic content on Facebook, LinkedIn, and Instagram.Lately it seems like META is reporting data out differently and so our data tracking is off.  We have more impressions out of the blue and then a giant drop.So what metrics do you think are best to use?

This question came up in a client call today: does it seem that most consumers today passively consume brand content versus engage with content? Meaning, his thesis was most consumers today don’t expend the energy to interact (like, heart, comment, share, send) with brand content on Instagram like they were a year or more ago. My “feel” without having data or research is that most consumers will interact with a brand’s content but the relevancy bar for making an interaction is higher today than it used to be. Does anyone have research data on this? Thanks and have a great weekend.JJK 

How is everyone managing contact phone numbers and emails across multiple Instagram accounts? I’m consolidating control over at least 6-7 different accounts, possibly more and want to eliminate the need to coordinate getting a security code from random folks whose phones or emails were associated with each account years ago. From what I can gather IG limits the number of accounts that can be associated with a single email address to 5 accounts (but I’ve seen some conflicting info around that as well). So I’m considering the following options: Creating 2-3 IG-specific emails that myself and my team have access to that we can use for all of our different accounts  Creating a Google Voice account or accounts for phone numbers we can use to associate with our different accountsDoes anyone have experience with these approaches or alternatives? It goes without saying that once we settle on an approach everything will have to be clearly documented in our p

Hi all! As you may know, Facebook requires users to use their personal profiles in order to manage, create, and execute tasks within the business manager and business pages. Do you have any recommendations on how businesses/agencies can set up a personal account that can function as a business admin? We often find that our external integrations from Facebook like Sprout and other reporting software need to be connect via personal profiles that are admins in our business manager, however, it would be nice if we had an account (personal profile) that we could use across the business in order to establish those connections.   Please let me know your thoughts and best practices! Thanks in advance :) 

Hi! Curious as to what anyone has seen as “industry average” of social media follower growth for a tracking KPI. I know this varies by type of company size. Example, my company is 5,000-10,000 employees. 

Let us know want you think on the question below… 

Hello all! I'm always looking for new ways to prove out the value of social and influencer content long term. Both qual and quant that goes beyond all the basic measurements, consumer behavior dives, SOV, etc.I'm currently thinking through measurement methodology for two things 1. that could assess value of eyes on content, with the idea that seeing content will create top of mind recall when someone actually needs the service they saw in content.  And then 2. That could look at the value of content in driving WOMM. Has anyone explore either of the above before? If so, did you find something that worked for your company. I'll definitely keep everyone updated as I work through this. 

Social media pros, let's lighten up the feed! And let us know  your thoughts on the below…

Hey everyone, I drive the community management strategy for a big brand and am looking for advice. Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions (like commenting on a trending TikTok) versus reactive interactions (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity. The thing I’m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders. Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.Cheers,Audrey

We've been posting our Tik Tok's through Sprout vs. natively, and one difference I've noticed is the decline in our views. When we were posting natively, we were able to add as many hashtags as we wanted in the post copy, which I think helped drive our views. Since posting through Sprout, I've noticed there is a character limit on the video description due to an API limitation. Because of this, we haven't been able to add in as many hashtags as before. My guess would be the decline in our views is a result of the lack of hashtags we've been using on our Tik Toks. Any other similar experiences?

Calling all science industry social media managers!What has been your followership goal for overall social media? What’s the average for an industry that is less “social” considering our audiences? I’ve been gaining about 1,000 a month but want some more insight into what is the common industry standard. 

Hey everyone! I send weekly reports to department heads over at my company that include the following…News page likesGrowthImpressionsTop performing posts w/ metricsscreenshots of those postsIn that report, I also include our weekly e-mail stats + website metrics from GA.I’m basically assembling this report in another document because I find the reports on Sprout aren’t easy for someone who doesn’t know much about marketing to read and understand.Does anyone have advice on the best template/format to use? Thank you!

My companies social media engagement has plummeted YoY. Any thoughts as to why?