Hello!
I manage the social strategy and accounts for a computer science college at a bigger university. One of the questions I get constantly is how our average engagement rate per impression (organic, across platforms) compares to other colleges or departments in Universities of comparable size.
We have undergraduate, graduate, and PhD programs within our college and are located primarily in Boston, MA, with network campuses around the country and in Canada.
Hoping to get any insight into this from anyone willing to share. Thanks!