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We had a goal to grow our TikTok account this year and saw great success. Because we were outputting so much content we reused it across IG, FB, and YouTube. Some things hit better on different platforms of course.

This year we want to do the same, but get smarter and one of the ways we’re hoping to do that is by determining the macro customer profile per platform and catering the content to them.

Does anyone out there do this? We of course will start with in platform analytics, but I’m interested if there was other data folks have used to help inform them!

I’ve heard of a lot of folks creating buyer personas. Have you thought about creating a persona for each platform? Here’s a quick article on creating Social Media Personas.

Thanks Laura! That article is a helpful starting point, appreciate it!

You bet! My friend @tiffany.torbik has some solid personas and may be able to share some guidance too.

Here’s a recent webinar where she talked about them from the care perspective.

 

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