What reports do you recommend pulling at the end of the year to gain insight and see trends that occurred throughout the year on your socials?
Best answer by Ryan Swindall
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I find that the profile performance is very good at giving a nice overview of the year. The post performance and tag reports provide a more nuanced look at specific campaigns.
I like doing a social media audit at the end of the year. I find that this helps my team plan for the new year and shows your trends for the year.
I like to pull reports for the following and add the info to the audit:
Profile Performance
Post Performance
Tag Performance
Competitor Performance
Competitor Posts
I'd also recommend going over to the Sprout resource center: https://sproutsocial.com/insights/resources/
I think you'll find some interesting content that will help you in 2024.
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