Year End Reporting

2 replies
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What reports do you recommend pulling at the end of the year to gain insight and see trends that occurred throughout the year on your socials?

Ryan SwindallAnswer

Tagged Tendril

I like doing a social media audit at the end of the year. I find that this helps my team plan for the new year and shows your trends for the year.

I like to pull reports for the following and add the info to the audit:

Profile Performance
Post Performance
Tag Performance
Competitor Performance
Competitor Posts

I'd also recommend going over to the Sprout resource center: https://sproutsocial.com/insights/resources/
I think you'll find some interesting content that will help you in 2024.

Best, Ryan

samantha.hart

Boosted Blossom

I find that the profile performance is very good at giving a nice overview of the year. The post performance and tag reports provide a more nuanced look at specific campaigns.