I oversee social at a large HR Tech company. I lead the strategy for the corporate brand as well as advise our regional marketers and sub-brands on social practices. (There is a more elegant way to explain that - but I am struggling with words at the moment.)
We have recently been given the green-light from our social stakeholders to explore TikTok. However, we are very conservative and risk-adverse when it comes to social. As a result, I have been tasked with creating guidelines (dos and do nots) for our social leads looking to use the platform for their regional efforts and/or sub-brand.
Has anyone seen or created something like this? I’m not sure where to start.
Any advice or suggestions are welcome!
Best answer by Marlina YatesView original