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jason.lyvers
Tagged Tendril
Aug 10, 2023 12:19 AM UTC
Solved

Follower Churn Rate

I’m wondering, is there an average “churn rate” percentage for losing social media followers? 

I’ve been looking at my company’s social media analytics and one of the goals I want to set for my team is to increase follower retention. But, I’m running into a roadblock finding info on what actual goals and KPIs should be. What defines success? 

    Marlina YatesAnswer
    Boosted Blossom
    Aug 10, 2023 3:51 PM UTC

    You could look at the percentage of social media followers you lost in a specific timeframe last year, and then set a goal to have an x percentage less drop rate in that same time period for this year. 

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    2 replies

    natali.greco
    Seedling
    Aug 10, 2023 2:34 PM UTC

    I’d love to learn this too! Hopefully someone has the answer.

    I’ve read that in general, shooting for 6-8% increase over 3 months is a healthy/realistic goal.

      Marlina YatesAnswer
      Boosted Blossom
      Aug 10, 2023 3:51 PM UTC

      You could look at the percentage of social media followers you lost in a specific timeframe last year, and then set a goal to have an x percentage less drop rate in that same time period for this year. 

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