I’m wondering, is there an average “churn rate” percentage for losing social media followers?
I’ve been looking at my company’s social media analytics and one of the goals I want to set for my team is to increase follower retention. But, I’m running into a roadblock finding info on what actual goals and KPIs should be. What defines success?
I’d love to learn this too! Hopefully someone has the answer.
I’ve read that in general, shooting for 6-8% increase over 3 months is a healthy/realistic goal.
You could look at the percentage of social media followers you lost in a specific timeframe last year, and then set a goal to have an x percentage less drop rate in that same time period for this year.
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