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Hi!

I oversee social at a large HR Tech company. I lead the strategy for the corporate brand as well as advise our regional marketers and sub-brands on social practices. (There is a more elegant way to explain that - but I am struggling with words at the moment.)

We have recently been given the green-light from our social stakeholders to explore TikTok. However, we are very conservative and risk-adverse when it comes to social. As a result, I have been tasked with creating guidelines (dos and do nots) for our social leads looking to use the platform for their regional efforts and/or sub-brand. 

Has anyone seen or created something like this? I’m not sure where to start.

Any advice or suggestions are welcome! 

Do you have a social media policy for employees that outlines what is and is not permissible to post about their employer? If so, I would start there and reiterate that information. Then you could move on to tips for best practices.

That’s a good idea. Thank you! 

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