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Social Data

Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community.

  • 94 Topics
  • 250 Replies
94 Topics
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Engaged User
Marlina YatesEngaged User
asked in Social Data
Best Times To Post Tool

Hi! I’m curious, for those of you that use the scheduling tool in Sprout that recommends the best times to post, have you found it to be accurate? Or do you find you’ve gotten more engagement with times they don’t list?

528
A
Advanced User
10 days ago
lisa.frame
Advanced User
lisa.frameAdvanced User
asked in Social Data
Facebook Purge

So, I was checking my Sprout report for our profile like I always do on Monday and noticed that our Facebook followers dropped 1.4k since December 4. Are they having another purge that I missed? Or is this a blip? I have metrics meeting on Wednesday and would rather not be breathing in a paper bag the entire time. 

213
judith.edwards
Advanced User
10 days ago
S
Frequent User
sydney.burdick1Frequent User
asked in Social Data
Social Media Reporting Templates

Hi SMMs! As we get to #2024 wrapped season, I know a lot of us are year end reports and strategies for 2025. My question is, what are you using to create these? So far I have 3 different google docs that are sort of organized chaos of reports and strategies. I was wondering if anyone has found good templates for social media reports, strategies, even camping docs. Thanks! 

274
jaxn.engstrom
Advanced User
11 days ago
R
Advanced User
robbie.schneiderAdvanced User
asked in Social Data
Social Data (Election Season)

How is your team positioning the likely drop in reach/engagements on social media due to the intensity of the election season?

424
lisa.frame
Advanced User
1 month ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Social Data
How to Do a Social Media Audit (+ Template)Video

Performing a social media audit is the best way to know how your social media channels are really doing. In this video, we’re going to answer the question, “what is a social media audit?” and walk through how to conduct your own. We’ll also show you how to use our free social media audit template, which will make conducting your own audit easier, download your template here.  

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Frequent User
1 month ago
B
Frequent User
briehubitFrequent User
asked in Social Data
How can our average engagement rate per reach increase but everything else decline?

These metrics are a result of auto-posting content across ~560 Facebook Pages, YoY. I understand engagements, impressions, and reactions increased because we included more Facebook Pages in our auto-posting throughout the year, which is why I wanted to pull in the average impressions/post, average reach/post, average engagements/post. I am confused on how average engagement rate per reach would increase despite other averages declining?  What might this mean?

362
B
Frequent User
1 month ago
S
New User
SimonNew User
asked in Social Data
Meta's Conversions API - yes or no?

With Google (in theory) phasing out third-party cookies on Chrome next year and the impact this may have on Meta’s pixel - is your organisation looking to set up their Conversions API? Or are the costs for setting up server-side tracking prohibitive for you? Have you read any helpful articles on this topic?

160
S
New User
2 months ago
T
New User
TsciancaleporeNew User
asked in Social Data
Why is my engagement per impression up but my overall engagement down?

I work in Higher Ed and when I compare last year’s metrics to this year’s it shows that our Engagement per impressions is up, but our overall engagement is down. This is consistent across all our platforms. Why would this be? Thanks!

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Z
Frequent User
2 months ago
S
Frequent User
samantha.gantFrequent User
posted in Social Data
Attention Brands & Marketing Agencies: Support Doctoral Research + Improve Influencer Marketing Strategies!

The Pennsylvania State University (PSU) doctoral marketing candidates are conducting research on the following topics under the guidance of Professor Arvind Rangaswamy (University Distinguished Professor of Marketing):Identifying ways to improve influencer marketing strategies Specifically, focusing on using data to select authentic influencers who drive brand message diffusion.They are seeking industry collaborators for their research. If your organization runs influencer marketing campaigns in a specific category (e.g., food, fashion, fitness), they'd appreciate your participation.What's involved?Sharing data on past influencer campaigns Data types needed include: Influencers used Influencer posts (location, timestamp) Campaign outcomes (impressions, engagement, conversions) Brand spend on other digital marketing (search, TV) Influencer network data (followers, demographics) Brand profile and product information Participants will receive a summary of the research findings, as w

300
S
Frequent User
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
Community Question Giveaway 🎁Giveaway | Participate by 6/28

Community Question Giveaway Alert!Today, we’re talking all about data with Jazmin Griffith at our event and we want to hear from you, how you use data to help inform your content creation and audience engagement strategies. Answer the question below by Friday, June 28 at 11:59pm for a chance to win 1 of 3 prizes! You’ll have a chance to win our newest swag, the Arboretum Crewneck sweater, Owala tumbler, Arb socks, notebook, Moleskin pen, and Arb fleece blanket!Q:How has social media data analytics influenced your approach to content creation and audience engagement? The Promotion begins at 9:00 a.m. Central Time (“CT”) on June 27, 2024, and ends at 11:59 p.m. CT on June 28, 2024. To participate in the promotion, engage with the outlined question by sharing a reply for the chance to win one of three packages that include Arboretum Roll-up Fleece Blanket, 40oz Owala Tumblr, a notebook, an Arboretum branded crewneck, a Moleskin pen and a Arboretum socks. Three prizes will be awarded. No p

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Frequent User
4 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Social Data
🔴 Watch Recording | The Power of Numbers: Unraveling Data for Social Media SuccessRecording

It’s time to talk data.Join The Arboretum for an exclusive event designed to transform your approach to social media marketing through the power of data analytics. In partnership with Jazmin Griffith, Social Listening Analyst at Pepsico, this session will enhance your understanding of social media data and equip you with actionable insights to drive more impactful strategies.What You Can Expect:Demystify Data Analytics: Learn how to interpret complex social media data with ease. Actionable Insights: Discover practical tips and strategies to leverage data for improved engagement and growth. Real-World Applications: See how leading brands like PepsiCo utilize data to inform their social media strategies. Interactive Q&A: Get your questions answered by an expert in the field.Watch the recording now:  

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K
Frequent User
4 months ago
D
New User
daniel.pillayNew User
asked in Social Data
Twitter / X Business Manager

Hi all,  previously we used twitter / x business manager to manage multiple client twitter accounts access - it looks like this feature no longer exists and, best practise with sprout is to have separate logins for each customer - is that best practise across agencies and implementations in terms of scalable access or is there another Meta / Google Ads style business manager function that we should look to implement?

450
D
New User
4 months ago
S
Frequent User
sarah.rayFrequent User
asked in Social Data
How Do You Track Boosted Instagram Reels Data?

Okay video marketers, how are we getting macro views of how our boosted Instagram reels are performing? I’m finding that the video plays and engagement data I get for an Instagram Reel in Sprout does not account for ad center watches. For example, if I look at the last 6 months in Sprout, it shows only 2,869 video views on our Instagram. When I look natively on Instagram, I can see that one individual reel has 9,224 plays. (In “Insights” I can see that this individual reel has 9,224 plays and 5,852 Reach) Yes, this includes boosting of this video. So what I’m trying to figure out is, how to I look globally at my video campaigns and see how they’re doing and set benchmarks when I have to individually go into each video and note the data natively in IG, and usually from my phone?! Am I missing a better way to do this? Thank you!

1962
Gina Kirby
Advanced User
4 months ago
T
New User
tlriversNew User
asked in Social Data
Competitor Insights on LinkedIn Pages

Is anyone having any luck with gaining competitor insights on LinkedIn? They recently closed their API to third party social tools. I work at an agency and I’m wondering how you approach LinkedIn data during the audit phase.  I’d like to benchmark my client against other similar orgs. 

1072
T
New User
4 months ago
S
Frequent User
Sam.CCFrequent User
asked in Social Data
How to measure sentiment on comments of Influencer partnerships?

Hi!I’ve been researching for tools which can be doing this sentiment analysis of the comments in the posts of the influencers.Do you have any tips? (or, in any other case, a way to do it less manually?)Thanks in advance 😊

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S
Frequent User
5 months ago
S
Frequent User
Sam.CCFrequent User
asked in Social Data
How to measure sentiment on Influencer partnerships?

Hi!I’ve been researching for tools which can be doing this sentiment analysis of the posts of the influencers.Do you have any tips? (or, in any other case, a way to do it less manually?)Thanks in advance 😊

610
S
Frequent User
5 months ago
katelyn.mcdonald
Frequent User
katelyn.mcdonaldFrequent User
asked in Social Data
How to Export LinkedIn Follower Data

Hello everyone!Does anyone know if there is a way to download my LinkedIn Company Page's followers into an Excel document that includes their names, company name, etc. Our BD/Sales team was looking to use this list for their activities and I want to be able to use this data to show our people that they should be posting to their own connections and not relying on the company posts to do all of the heavy lifting.I believe there was a way in Sales Navigator to download this data, but my company no longer is using Sales Navigator. If anyone has any suggestions, I would greatly appreciate it. Thank you!

88053
D
5 months ago
bcoffron
Engaged User
bcoffronEngaged User
asked in Social Data
Best way to collect data on total Reels views since Sprout doesn't give that, it only gives first plays

My team is trying to figure out the best way to collect total Reels views for Instagram and Facebook for reports. Sprout only gives first plays which is not what my leaders want to see. For us the difference between first plays and total views (what the native app says) are literally millions. I was wondering if anyone has found a good tool for pulling this data outside of Meta Business Suite?

412
bcoffron
Engaged User
5 months ago
A
Frequent User
amywFrequent User
asked in Social Data
Link clicks declining?

Has anyone else noticed a drop in link clicks to external websites across Facebook and LinkedIn this year? Have you pivoted your strategy to keeping people on platform as opposed to driving to your website?

432
S
Advanced User
5 months ago
C
Frequent User
cameron.powersFrequent User
asked in Social Data
Has anyone experienced a drop in Facebook activity these past few months?

Has anyone experienced a drop in engagements and impressions these past few months? We went from seeing consistent impressions and engagements to a dramatic loss in the last few months with no real understanding as to why this might be. The same goes for Facebook followers, as we’ve been seeing a loss rather than growth in the same timespan.

2205
S
Advanced User
5 months ago
daniel.marcel
Frequent User
daniel.marcelFrequent User
asked in Social Data
Employment Meta Advertising

Hello everyone! We are going to create a campaign for one of our clients that is a non-profit in the health sector. What do you recommend for us to do to run the ads smoothly?Note: I am in Mexico at this time.

141
S
Advanced User
5 months ago
T
New User
taylor.vanceNew User
asked in Social Data
Sprout Link Analytics

I’d love a graphical representation or just deeper report on sprout link in bio rather than only being apply to see link clicks through the post performance report and filter. 

220
T
New User
6 months ago
M
Frequent User
Marisa SuarezFrequent User
asked in Social Data
Possible to export a VIP list? Report on this feature?

We have set up some VIP lists based on follower counts and some accompanying auto-rules (e.g. auto-tag VIP, auto-assign case to our partnership person, auto-complete), curious if there is a way to export a VIP list so we could have a list of people we have added to this list? Also would be nice to be able to auto-add people to a VIP list based on follower count though from what I have been told this is not a possibility yet due to API limitations.

360
M
Frequent User
6 months ago
K
Agency Partner
kelli.cochranAgency Partner
asked in Social Data
Social Listening Reports

How are people “presenting” their social listening findings/reports? I know Sprout gives you a few different options for exporting and you can take screen grabs but is anyone taking the social listening data and making it into a PPT or something? I would love details for inspiration!  I work at an ad agency and often times the way the social listening report presents itself isn’t enough. What are you doing to make it more into a report and/or present it to your client / others in the agency? 

1315
bethany.baymore
6 months ago
T
Frequent User
terry.gaylordFrequent User
asked in Social Data
LinkedIn Advertising - not reaching full audience

Hey Arb community! Apologies in advance if there’s already a topic floating around for this, but I didn’t see one. I do frequent LinkedIn advertising for my company and I’ve noticed something interesting. Despite having large audience sizes, in some cases 85,000, my ads typically reach <10,000 LinkedIn users. For those that the ads do reach, it is shown to them an average of 7 times. Now, I would LOVE if my ads were reaching more people in my target audience. I would also love if I could somehow decrease the frequency that my ads are shown to each user.  So I guess I have a couple questions.1.) How can I reach more LinkedIn users in my target audience? Do I simply need to increase my budget?2.) Is there a way to put a cap on frequency? Any responses are greatly appreciated! I am still relatively new in my role. Thank you!

620
T
Frequent User
7 months ago
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