LinkedIn Algorithm -> Reach Decline

YES, YES and YES.  Honestly, it’s as if I wrote this post myself!  We have noticed the same thing with a drastic change happening in Jan.  We target half of our posts due to bilingual posting requirements and at the end of Jan there was about a week where LinkedIn’s organic targeting was not functioning at all (with targeting not sticking upon publishing and other posts adding targeting randomly), as a result we had to delete and repost a number of times and initially just though the decline was due to this less than ideal posting activity.  However, it never recovered and we are seeing the same overall decline in impressions with all other metrics remaining the same. 

We leverage a lot of document and album posts which typically drive very impressive impressions and they are also falling flat.  I suspect there has been the most significant algorithm change in at least the last 5 years, as I’ve spoken to other globally who are experiencing the same.  Addressed it with LinkedIn directly and to no surprise there were a lot of blank stares and “are you sure”, but they’ve never been a great help when it comes to organic.  

At this point, we will continue course with testing and analysis on what seems to be driving the best performance and adjusting our content mix and strategy accordingly...all while hoping that miraculously some of it turns around. 

Yes, I’ve been seeing the same trend across both of my B2B brand pages! At first, I assumed the drop in reach was due to including external links, but even posts without any outbound links are now underperforming. Even when we get solid early engagement, some posts still don’t come close to the reach we were seeing last year. It’s definitely frustrating, especially when everything else is holding strong. 

Yes, we are B2B and seeing the same thing in decrease in impressions for organic reach. Some ways to combat this include:

• Always use 3 industry -specific hashtags
• Utilize more PDF formats - LinkedIn loves PDFs
• Share more event photos (up to 20) and tag people and companies in the photos
• Create high-quality content 

Hope these tips help!