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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 192 Topics
  • 629 Replies
192 Topics
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
How does your content strategy stack up?

Want to know if your content strategy is on par with industry standards? Or if you're maximizing your engagement? The Sprout Social Content Benchmarks report has the answers you need to level up your social strategy: Platform breakdowns for Facebook, Instagram, TikTok, and X Stats on the growing importance of video content A reality check on posting frequency (hint: quality over quantity) Inspiration from brands that are getting it right and more! The insights in this report will help you create more impactful content while connecting with your audience on a deeper level. Get your copy of the report: The 2025 Content Benchmarks Report What are your thoughts on your current content strategy after reading this report? Will you change anything about your strategy after reading these findings? Is there anything you’re considering but need to bounce it off a colleague for their thoughts? Your peers are here to support! Share in the thread below, we’re here to help.

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ritu.sharmaLevel 1
posted in Content Creation
How do you handle content curation for your employee advocacy program?

As a social team of one, I’ve run into the challenge of maintaining a steady flow of new employee advocacy content into our advocacy program, especially during heavier workload periods. If you manage advocacy at your company, how do you handle content curation/copywriting? Is it centralized with one team (like social or comms)? If other Marketing functions contribute, how do you position the ask so it feels like a way to amplify their work rather than just another task on their plate? Any processes or frameworks you've found that work well? Would love to hear if you’ve run into similar challenges and what’s worked for you.

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lisa.rodrigo
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
Are you posting on social at the right time? Data-driven insights for optimal engagement

Ever feel like you're throwing amazing content into the social media void or that engagements aren't what you anticipate them to be? Posting your content at the right time can determine the success of your social campaigns or leave you struggling to align your social strategies to business goals. And as social networks evolve to further engage audiences in new ways, you need to nail your social media game and stay on top of these changes. With the support of Sprout Social's Data Science team, we analyzed nearly 2.5 billion engagements globally to uncover the trends for when audiences are most active across major social media platforms. We've learned some key insights that can help you maximize your reach and engagement in 2025. What are your biggest challenges when it comes to timing your social media posts? Let us know in the comments. Here's what you'll discover in the full article: General trends for the best days and times to post across social media. How engagement patterns vary b

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kate.meyers emery
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adrienne.cooleyLevel 4
posted in Content Creation
Instagram's new video editing app

What does everyone think about Edits, Instagram’s new app for creating reels? I downloaded it yesterday and used it for a reel today - so far it seems like a solid alternative to creating natively in IG, but I’m curious if anyone plans to stick with Cap Cut or other apps/software to make reels and vertical social content.

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sdtitmas
sdtitmasLevel 2
asked in Content Creation
Boosting Strategy (LinkedIn)

How long do you wait to boost an organic post? Do you wait after posting to let organic reach “do its thing” before boosting? Is there a certain amount of time you wait?

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kartik.sharmaLevel 1
asked in Content Creation
When will Sproutsocial integrate Linkedin carousel (pdf uploads) and poll functionality?

I have been exploring Sproutsocial and just wondering when they will integrate Linkedin carousel functionality? (pdf uploads) Carousels perform exceedingly well from an engagement perspective and I feel like my brand is missing out because of lack of this functionality. Also, polls are such a great way to engage the audience and again we’ve been missing out on it because it’s not integrated onto the platform. Any idea on whether it’ll be integrated in the future?

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sdtitmas
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stefanie.gordonLevel 2
asked in Content Creation
LinkedIn Newsletter

Has anyone created a LinkedIn newsletter for their company’s page? Like a weekly/or bi-weekly roundup of what has been posted, upcoming events, etc? Is it a heavy lift? (we’re a team of two) Background: I work for a not-for-profit professional organization. Our social mainly focuses on B2C and R&D content with the occasional B2B post. Looking for new ways to engage our audience.

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ajl3photo
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alex.sorrellLevel 1
asked in Content Creation
Best Design Tool for Social Media?

Hello! At my company we are currently using Adobe XD for our social media templates our internal marketing associates use as well as our social media agency. I had inheritated these when I started and since XD is now being sunset I need to find a new solution. Adobe Express, Canva and Figma have all been tossed around as options. Does anyone have any experience or reccomendations with these tools with the lens of leveraging brand templates and and designs. We wouldn’t be leveraging any sort of off the shelf options in these tools.

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kate.meyers emery
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angeline.neoLevel 2
posted in Content Creation
Share one of your most successful marketing campaigns by dropping the link below

Share one of your most successful marketing campaigns by dropping the link below: I would love to get some inspiration from your work! Thanks, Angeline

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c.leverton
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graceboylanLevel 2
asked in Content Creation
Social media in the car industry

Hi all! I’m a bit newer to the sprout platform but I’m also relatively newer to being in the car industry. Does anyone have any solid organic tactics that they use in the industry that seems to work well for them? Our company has an ad agency on top of what I do as the social media manager and while their paid ads aren’t bringing in the numbers we’d like to see, I’m looking for better ways to maximize our organic content in the best way possible!

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julia.gross
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angeline.neoLevel 2
posted in Content Creation
Easter Day Marketing Ideas?

Hello communities! Do you have any creative or general marketing ideas for Easter Day celebration? Share your work or thoughts below:

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kristin.thomasLevel 1
asked in Content Creation
Auto draft high performing reposts?

Hi everyone - Have you created an automated process to pull high performing posts to populate a draft queue in Sprout for repost consideration? I realize this might require other tools. Kristin

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rainer.carboni
rainer.carboniLevel 2
asked in Content Creation
Alt text for graphic heavy images

Hi there Arboretum Folks! Hopping on for my first post ever and to pick your brains about adding alt text for social media graphics that are already text heavy. For context, I work in higher ed. and post a weekly calendar of arts events on campus. My current tactic is typing the event info word for word into the alt text field. I’m not sure if this would be helpful or bothersome for someone using an assistive device like a screen reader. Any insight or suggestions? Cheers!

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emily.murray
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adrienne.cooleyLevel 4
asked in Content Creation
Influencer Marketing Platforms & Strategy

Is anyone using Sprout’s influencer platform or another influencer marketing platform? What do you recommend? What do you NOT recommend? I’ve received so many pitches for different platforms - it’s hard to know what options will be the best fit. For context, I work for a destination marketing organization in Michigan. We have a very specific niche of content creators and target audiences that we look for. (Midwest/Michigan focused is our sweet spot, rather than luxury travel influencers.) If you manage influencer marketing without a platform, any tips/strategies for keeping campaigns organized?

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kiyauna.mLevel 2
asked in Content Creation
What are you using to record short form video content?

I am curious to know what others are using to record short form video content for your brands/companies (other than a phone). What other equipment do you think is necessary when recording?

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alyssa-russetteLevel 2
asked in Content Creation
Fundraising with Meta

Hello! We recently ran an annual campaign to fundraise for our nonprofit. It was our first year using meta fundraiser. We did not see any success. I made sure to schedule weekly content (reels, tiles, stories). Using the strategy of posting a reel or tile, followed by posting 2-3 stories and reposting the reel or tile at the end. I did this 3 times a week and only included a link in of the post and one of the stories. Content included storytelling, impact stories, stats and evergreen content. The engagement was decent but below our average. This campaign did take place in the middle of the meta sizing change and the adjustment to the Instagram algorithm. Has anyone else experienced a drop in engagement during a fundraising campaign? Or any suggestion of how to better promote a fundraiser using social?

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kate.meyers emery
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elizabeth.blancoLevel 1
asked in Content Creation
FB carousels

Hi! With Meta changing the grid, sizes, etc., I switched my designs to 4x5 and uploaded a carousel on Instagram, it looks good there. But when I uploaded it to Facebook, it looked a bit off. Meta’s best practices say FB carousels can be 1x1 or 4x5, but 4x5 isn’t looking great for me. Is anyone else experiencing this issue? What size are you using for FB carousels, or are you avoiding them altogether?

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kate.meyers emery
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caitlin.rondaLevel 1
posted in Content Creation
Influencer Partnerships & Creative Control

Hi All, I wanted to open a conversation around influencer partnerships and how we might better balance creative freedom with maintaining a cohesive visual aesthetic on our feed. Recently, we collaborated with influencers who have since published collaborative reels sharing their experience. The content is excellent; it has performed incredibly well and generated a lot of engagement. The challenge, however, is with the cover images they've selected. While the reels are high-quality, the covers don't align with our overall feed aesthetic and tend to stand out in a way that feels off-brand. I did reach out to ask if they might consider updating the covers, but understandably, they declined, as the reels appear on their own feeds as well and were chosen to suit their aesthetic, which is completely fair. This is also not something we discussed in advance so I can appreciate that this request was not pre-established as a consideration for our partnership. Looking ahead, I’m brainstorming if

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mihaela.stefanovaLevel 1
posted in Content Creation
Is Claude better than ChatGPT?

I keep hearing from different marketers and webinars about how great Claude is for copywriting. But so far it’s not that much better than ChatGPT for me. I did add my brand tone into Claude, but still the outputs are more or less on the same level. And ChatGPT is more intuitive and easier to use. But maybe I’m not using Claude to its full capacity, so wondered if someone with more experience can share some insight.

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ajl3photo
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MisterPLevel 4
posted in Content Creation
Instagram's latest best practices for Reels

On Social Media Today, there was an interesting post from the NYC Creator event about official Instagram best practices on Reels posting. It’s a short but thought-provoking read, comparing best practices from last year with this year. Long story short, the only change from a year ago is: “This is the exact same list that it shared last year, with one change: Now, you shouldn’t post Reels longer than 3 minutes instead. Technically, this relates to Instagram’s algorithmic recommendations, in that IG wasn’t recommending Reels longer than 90 seconds last year, but now it is. In that sense, the advice makes sense, but I do find it humorous that Instagram had tried to frame this as a user preference issue, as opposed to it really being driven by what IG itself wants.” As the story says — importantly, I think — sometimes the apps and their algorithms drive change, not consumers.

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caitlin.rondaLevel 1
asked in Content Creation
Instagram Reel Cover Image Glitch - Anyone else?

Hi Everyone! I am going a bit nuts with a glitch that is happening on my brand’s Instagram account and I am curious to know if anyone else has experienced this as well. When I am in the “Edit Cover” area of my reel, and I add an image from my camera roll, it appears perfectly on the “Cover” tab. When I navigate to the “Profile Grid” tab, however, the image is zoomed in and I am not able to get the full image to display no matter how much I pinch and drag it around. It has happened to every reel since the end of December when I did purposely zoom an image in for a cover of a reel and the app decided that all future reels and cover images will match this one-time-only art direction. (If I go back to the reel in question where I zoomed the cover image in on purpose, I am not able to zoom the image out as it is also stuck on the zoomed (doomed) state). I would be so grateful if anyone has experienced the same issue and can offer some tips for correcting it!

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ajl3photo
madison.skipper
madison.skipperLevel 2
asked in Content Creation
🪫 Portable Charger Recommendations

I’m in desperate need of a new portable charger for long days of getting content on the go. Any recommendations? I am looking for one that is compact. Also, any other social media/content creation tools that you find to be a “must”? Always curious to see what fellow social media professionals are using to improve or make capture content easier.

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Erin ChapmanLevel 1
asked in Content Creation
Effect House Help

I created a ranking filter on Effect House using a preset template and all looked well on the backend. When the effect was approved and added to TikTok I now have a random magenta image that rotates through the choices even when I go to the back end and there are no errors/I don’t see the magenta block anywhere. Also, the filter is the “rank 10” effect and I have 26 images to choose from but in the published effect it only ever gives you the options of the same 10 pictures and doesn’t rotate through all 26. Does anyone have any experience with Effect House who can help? I have contacted TiKTok/Effect House and looked at all the help articles and videos online but nothing is helping.

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c.leverton
c.levertonLevel 2
asked in Content Creation
Issues with Adobe Premiere Rush / Alternative Video Editing Software

Hi there! I just got a new laptop (Dell) and it’s having issues with Adobe Premiere Rush - it crashes as soon as try to start a new project and add files. Of course, this is a major drawback since video content is the new favorite format! Has anyone else encountered this crash issue, and have any solutions? Otherwise, I’d love to collect alternative video editing software here in one list!

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c.leverton
annarangos
annarangosLevel 3
asked in Content Creation
B2B professionals on LinkedIn, who do you follow?

Who are your go-to influencers or favorite content series across industries? Looking for some inspiration—recommendations appreciated! Bonus points for thought leaders!

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lisa.rodrigo

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How does your content strategy stack up?

Laura Porcincula
Community Manager
3 days ago

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