Content Creation

I understand the appeal of wanting to reach everyone, but it’s always the same conversation. “Let's dive deeper. Who specifically are you trying to connect with?” Different demographics, interests, and needs can greatly influence social media strategy. For example, most of my clients are federal agencies in the public health sector. The target audience plays a crucial role in shaping the messaging and outreach strategies. For some reason, this concept doesn't seem to resonate with clients. It's a constant challenge to convey the importance of tailoring our message and approach to match the unique needs and communication preferences of our target audience.I'm interested to know if others encounter this challenge. If you work with clients who cater to various audiences and cover diverse topics, how do you manage to address these varied subjects effectively?

My role has recently been reorganized that I’m now handling our B2B and B2C channels.  are there any B2B marketers here? Any professional development tools that you’ve recommend for a newbie?!  thanks! 

Best practices and suggested strategies in social media for Pet Care Business - Dog Boarding, Grooming, Daycare, Training facility. 

Hi everyone!TikTok just published a Case Study on our brand HalloweenCostumes.com (sister company to FUN.com). My Content team did a killer job cranking out a wide variety of creative to test and iterate on last year. They worked in tandem with our Paid Social team to identify wins and learns of current creative and key search terms we could hone in on for new creative. It was a great team effort and thought I’d share the Case Study with you all in case it helps you! Some key results metrics:10x ROAS 4.5k% increase in site visits YOY 2.5k% increase in purchases YOYhttps://www.tiktok.com/business/en/inspiration/fun-dot-com-tiktokHappy to answer any questions!Di

Hi all - new to the Arb. Glad to be here.Unique question for the community:What is the legality of posting content captured by a social media team member with their personal device who is no longer part of the company if they did not sign a clause releasing all their work to company ownership while they were an employee? Would this former employee be able to sue a company that uses their work without permission?Obviously publishing rights are always obtained when using UGC, but this scenario is a bit different. Eager to hear the group’s thoughts.

Hi all, just wanted to hear the community’s thoughts on using the backdate feature on Facebook. Does anyone use it often, why or why not? Has anyone seen benefit - or even negative impacts - using it?I work with a few clients that like to use it, though it’s sometimes because content was published late or past a specific date. Does anyone know if backdating posts negatively affects post performance or SEO? Thanks in advance!

Have you launched a TikTok ad for a young adult centered nonprofit?Would love to hear what interests you marked for targeting! None of them are directly relevant to the program’s services, so we’re trying a few that are generally closer.

I've been tasked with managing the content creation strategy for my organization's social media channels, and I'm finding it challenging to maintain consistency and quality. Despite our efforts, we seem to be struggling to generate engaging content consistently. Our posts lack cohesion, and we're not seeing the level of audience engagement we hoped for.Steps I've taken:Conducted audience research: We've analyzed our audience demographics and interests to tailor our content accordingly. Developed a content calendar: We've created a content calendar outlining our posting schedule and themes. Utilized social media management tools: We've invested in tools like Sprout Social to streamline our content creation and scheduling process. Experimented with different content formats: We've tried various types of content, including images, videos, polls, and articles, to gauge audience preferences.Additional Information:Despite our efforts, we're not seeing significant growth in our follower count

There's apparently a visible alt text badge on Threads now, but you have to turn it on.Head to your profile, tap the two lines above your profile picture, click Settings, then Accessibility, and then you'll see an option for "show alt text" with a toggle next to it. Toggle it on and an alt text label will appear on images that have alt text.From the looks of it, the alt text badge is only visible on images that have alt text added to them AND if you click into a specific post. You won’t see any alt text badges on your feed, which is just weird.Please note that not everyone has access to this feature yet. You should also remember that not everyone (including myself) has access to the alt text field on Threads yet, so some folks may be writing image descriptions directly in their posts instead, so an alt text badge wouldn’t show up on their images despite them taking the steps to make their content accessible.Also, Threads has new updates out as of today, so make sure you update your app

Hello! I hope you're all doing well. I'm reaching out to seek some insights regarding our YouTube channel strategy, and I'd love to hear your thoughts. To give you a bit of context, we recently created and published several product videos on our YouTube channel. These videos explain the features and applications of our autonomous robots and currently live in an "About Starship Robots" playlist. While these videos were initially in English, we've expanded their accessibility by adding versions with Audio Descriptions and ASL overlay (separated into a playlist called, ‘Audio Description: About Starship Robots’), and, now, we’re starting translations for new markets. Here's where I'm facing a dilemma. With multiple versions of the same video, organizing them into playlists has become a bit challenging. The idea of having 3+ different versions in language-specific playlists would make navigation on the channel too tricky, especially given its current scattered state. While unlisted version

Hello fellow social media marketers,I'm currently working on a project focused on audience-centric advertising strategies that adhere to brand guidelines. I'm eager to gather examples of brands that shine in tailoring their ad campaigns to diverse audience segments while maintaining a cohesive brand identity.Do you have any insights into brands that adeptly adjust their ad strategies for different audience groups while still unmistakably embodying their brand essence? I'm keen to hear about your favorite examples and see any relevant links you may have. Your expertise would be incredibly valuable to me. Thanks for sharing your thoughts! 🌟

Our social media accounts are brand new and I have five questions:How do I grow my social media accounts? Especially twitter (X) and Instagram? Any step by step guides or tips will be helpful. How can I decide what topics to create content on? How can I get customers from social media? How can SproutSocial help as a software?Many thanks for you time and advice.

Hello! As I was scrolling through my FYP last night, I came upon a Tik Tok mentioning that Universal Music will be pulling all of there artist’s music from the app. Was wondering about a few things after hearing this: How is this going to affect the videos that are already published on the platform with a sound that involves these artists? Will the audio be removed?  How are other companies going about this if audio is removed? Would it be best to republish some of that video with a new audio, or will the algorithm work against us? Thanks all! 

Hi everyone,Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.We’ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I’ve seen this done before but haven’t done it myself, and I’m not sure what the pros/cons are.Does anybody manage a global social program? If so, what’s your approach and what have been the benefits and challenges of that approach?Thanks!Hannah Jeanhttps://www.linkedin.com/in/hannahajean/

What health topics are trending well on Instagram and TikTok this New Year? How can tips and tricks be crafted to increase engagement, thoughts?

Hello & happy holidays! I’ve done some research and haven’t found an answer to this question - is there any reason to delete old sale posts from social networks like FB and IG? The posts are unpinned when the sale ends, and do not dominate our feed. Sometimes we have flash or special sales that do come back-to-back, but if there is an expiration date that’s noted in the image/copy.TIA!Stacy

Has anyone else been seeing the Nood ads and content? Honestly a really creative and fun social campaign! Their follow up videos responding to comments are amazing. Main TikTok ad: https://www.tiktok.com/t/ZPRc6XCAa/