Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 150 Topics
  • 484 Replies

150 Topics

caaaat
caaaatSprout Team
published in Content Creation

🎧 Workfluencer Marketing: Where personal meets the professionalPodcast

Sitting somewhere between an employee and an influencer, workfluencers are on the rise. Rather than just curating articles on professional milestones and triumphs, workfluencers are known for being more open and honest about day-to-day work life, and consequently are favoured because they provide an authentic look at professional life.The home of the workfluencer is undoubtedly LinkedIn, and so we’re delighted to be joined by LinkedIn’s Head of Community, North America, Katie Carroll. We get her insight on where this new role has come from, why workfluencer marketing is so successful, and crucially, why this type of content is important for the professional world. 🎧 Listen to the podcast, here.

321
Gayatri Shukla
Community Manager
11 months ago
ben.marcus
Advanced User
ben.marcusAdvanced User
posted in Content Creation

Social Media Marketing for "Vice" Industries?

I’m looking to find social media gurus who are navigating the world of “vice” commodities such as Alcohol, Cigars (not cigarettes), Cannabis related products or news, etc. What are you doing to have effective strategies that drive conversion and reinforce support from stakeholders when you have to also post content within the community guidelines? I find that many of the proposed social strategies that exist in the mainstream are not spaces that those types of industries can really leverage. For example, we cannot advertise in most cases. Everything must be done organically. Social shopping is out of the question. Limiting Page visibility to 21 and up means that links to your platforms may show a broken link until the user logs into their account. Showing the product or using it can result in flagged or removed content. Community violations can wind up appearing arbitrary with little to no communication. Why did this post get taken down when there are 10 exactly like it? Is it the copy

2
Nycole
Advanced User
11 months ago
steph.hermanson
steph.hermansonSprout Team
asked in Content Creation

Social Best Practices during Events

I have a customer who is looking to train their team, mostly sales and individual contributors, on how to use social media for events. If you’re attending a conference, what should you do before the event on social? Like posting that you are attending and following the event hashtag.  What should you do on social during the event? What should you do on social after the event?  What are some best practices you’ve seen?Would love to gather some insights from you all!

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M
Frequent User
1 year ago
C
Frequent User
chelsea.kunstFrequent User
asked in Content Creation

Experience with Inflact Hashtag Generator?

For a client, I’m wanting to expand their (relevant) reach on Instagram. I know search keywords are highly impactful but I still like to use hashtags for additional reach, too! I’ve come across Inflact’s Hashtag Generator and am interested to see if anyone has used this as well? Do you believe the platform is safe?

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C
Frequent User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

Q: Best tools for content creation? 🧵Community Question

Happy Tuesday! Let’s help each other out and share our go-to tools, tips, tricks for content creation! We know working in social requires flexing those creative muscles, so we’re wondering:🖍 What’s your go-to tools or approach for content creation? Would love to hear your thoughts @raven.gill @ashley.zolot @esther.nadim @amanda.hoffmann @jessica.carreras @stacyk @AlexaHeinrich @courtney.o'banion @gabriella.blauert @amie.newsome @lsvdesign @sheridan.powell @bailey.ashida @Recklessthor4 @john.venen @rebecca.plomero @jolie.gorman!  

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R
New User
1 year ago
A
Frequent User
amanda.hoffmannFrequent User
asked in Content Creation

Sharing UGC Reels with Music

Hello everyone! I wanted to get a quick gut check on sharing UGC Reels. It’s probably no surprise that most of the UGC Reels I find are also ones that use well known, trending music. I’ve searched high and low but cannot find any information online about resharing these and what the protocol is. What’s your process? Reshare? Share only to IG Stories? Pass on by? Any insights would be much appreciated!

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D
New User
1 year ago
kayla.eggenberg
Frequent User
kayla.eggenbergFrequent User
asked in Content Creation

Internal Social Request Process?

Hi everyone!  I’m social media manager at a large tech company (~700 people) and I’ll get social post requests from people in different departments all throughout the company on a consistent basis. So far, I’ve been trying to organize those on a monthly basis with shared Google sheets then adding them to Sprout. I’m wondering if anyone here has been able to find a way to establish a formalized process for gathering these requests/suggestions and fitting them into your social strategy while balancing not always posting everything everyone suggests if it’s not the right fit for your company’s social?  TIA!-Kayla 

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chrismwoods
Engaged User
1 year ago
M
michele.greeneSprout Team
asked in Content Creation

How to best handle Twitter changes as a News Industry Sprout user?

Looking to get some industry insight from our invaluable Sprout Social Community for a Sprout customer. This customer works in the news/media space and has seen their journalist's Twitter followers decline in the last couple of months. We attribute some of this to Twitter bot clean up, but they are also curious if other news/media customers have seen something similar. They are also seeing a decline in potential Twitter impressions and are curious what other people in their space are experiencing.As a result of all of this, they are also looking for any tips specific to the news and media industry for growing followings on Instagram or Facebook - which, they say, has historically been difficult. Any recent news/media trends would be so appreciated!

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M
1 year ago
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Frequent User
cat.edisonFrequent User
asked in Content Creation

Meta Connection Issues

We’re having major issues connecting to our clients’ business managers this past month. I’m not sure what the issue is, but we cannot get a couple of accounts to connect after going through all the steps we normally go through. AND when we tried a workaround so that I could connect my account directly instead of our manager account, I didn’t come up as someone who he could connect to neither with my name or email. Is anyone else having these troubles and how are you handling this? 

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C
Frequent User
1 year ago
B
Agency Partner
bailey.wheltonAgency Partner
asked in Content Creation

Facebook Ads Manager Changes

For my clients I normally schedule content on Facebook about a 1 - 1.5 weeks in advance and with the scheduled posts instead of boosting them I turn them into ads since we are trying to get engagement & eyeballs on my client’s Facebook page. Last week I tried using my scheduled posts in business suite as an “Existing Post” option, but they wouldn’t show up. I tried even using the Post ID given in business suite but it kept coming up as non-existent. I was able to speak on the phone with my marketing manager pro at Facebook, and they told me that they are no longer allowing you to use scheduled posts for an ad and that they have to be active on the page in order to be able to use them. Does anyone know when this was announced or when they made this change? Have you had a similar experience? I just feel like Facebook didn’t give any sort of heads up about this change and it’s making my job a little harder since I manage about 5 different Facebook Pages who all run ads for every post.

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Jonathan Zuluaga
Community Manager
1 year ago
A
Frequent User
amanda.hoffmannFrequent User
asked in Content Creation

Facebook Ad Campaign Randomly Missing but only from Campaign Tab

Ran into a super weird problem and wondering if it’s happened to anyone else.Currently running a Facebook ad for a client. I went to check in this morning to see how it’s performing and noticed that it’s completely missing from the Campaign tab. After momentarily freaking out, I check the Ad Sets tab and my audience is still there - I check the Ads tab and both of my ad creatives are still there as well. Additionally, I filtered ad performance to yesterday and today and the ad is still active and delivering. When I inspect the ad, I can still see the campaign level, and then my ad sets/ads beneath it.It seems like somehow only the campaign portion of the ad completely disappeared from the campaign tab. Has this happened to anyone else? I’ve reached out to Facebook support but to the surprise of literally nobody they gave me information that wasn’t relevant or what I was asking at all and then acted like they solved the issue and ended the chat.To potentially paint a better picture - I

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Jonathan Zuluaga
Community Manager
1 year ago
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Frequent User
lyndsay.nielsenFrequent User
asked in Content Creation

Removing Facebook Market Page

Hi All - I work for a global company and have recently come across a “Facebook Market Page” for a country that I want removed. I have been researching for hours but have come up with nothing! Does anyone know how to permanently delete a Facebook market Page? TIA!!

1
Jonathan Zuluaga
Community Manager
1 year ago
lisa.rodrigo
Advanced User
lisa.rodrigoAdvanced User
asked in Content Creation

old LinkedIn ads showing up on Sprout

I’ve been battling an issue where each side says is on the other’s and curious if anyone else experiencing? My calendar view is showing that I posted on one profile on LinkedIn 76 times last week… not true!When I click through… it shows a current publishing timebut these aren’t coming from organic… they’re old (12-24 months ago) campaigns that our paid team swears are turned off. Whatever Sprout is grabbing, it’s clogging up my calendar views and muddling up my metrics. Would love any help on ideas to test out in an effort to resolve. 

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lisa.rodrigo
Advanced User
1 year ago
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Frequent User
brittany.bellamyFrequent User
asked in Content Creation

Facebook Unpublished Page Without Notice

Hi all!Facebook randomly unpublished our Business page and suspended our ad account over the weekend for “continued Community Standards violations.” The thing is, we have never gotten a notice or review of any violations, and our Page Quality says “Good News, no violations to show.” We are a fintech/insurance broker, so our content is nothing particularly controversial either.It is adversely affecting advertising, as they won’t run ads without the page being republished. I have reached out to support through the Business Center via chat and phone and have been stuck in a “we’ll investigate” status for 3+ days.Has anyone experienced this? Why was your page affected? What did you do to remedy?

1
Jonathan Zuluaga
Community Manager
1 year ago
N
New User
NupafeedUSANew User
asked in Content Creation

Can I track business mentions in instagram posts?

Can I track instagram storys for tags? Our business has requirements for influencers how often they need to tag us but some of them only do in instagram stories. Is it still possible to keep track of these kind of mentions?

1
sarah.melton
New User
1 year ago
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Frequent User
amber.johnsonFrequent User
asked in Content Creation

Hive Social

Are any organizations out there exploring Hive Social as an alternative to Twitter?

1
Jonathan Zuluaga
Community Manager
1 year ago
kelsey.martin
kelsey.martinSprout Team
asked in Content Creation

Instagram Server Error

Hi Sprout Agency Partners! I’m currently working alongside an agency navigating a bizarre Instagram Server Error. Has anyone successfully navigated or resolved Instagram Profile Errors like this? When publishing to Instagram, this profile will have multiple failed posts. Sometimes the post error will respond as a media code error meaning that the media is the wrong specs. But, when we run this through other environments, the media publishes fine and follows all of the spec guides from Sprout and Meta Sometimes Meta flags profiles and posts as spam posts, which Sprout recommends adjusting publishing times when posting. The agency has done this and is still experiencing the same barriers. This is one of those scenarios where Sprout is limited on what we can mitigate as a third party and Meta is blaming the use of third-party publishing for the error on their end. Has anyone been able to get out of this vicious cycle for Instagram?

2
kelsey.martin
1 year ago
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New User
lisa.albertaNew User
asked in Content Creation

Fitness Industry

Hello! My name is Lisa Alberta. I’m the marketing director for a local health club and I’m looking for tips on how to build out our Listening Topics. Hoping to connect with others in the industry that can help with keywords, themes etc.  Right now when we look at the data, there is a lot of “noise” and we’re trying to customize our topic so that we are aware of the conversations going on in our town in and around fitness. Any help is greatly appreciated!

1
Jonathan Zuluaga
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

27 essential social media manager interview questions (and answers)

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers.When it’s time to hire a social media manager, a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level.Get all the questions and answers: https://sproutsocial.com/insights/social-media-manager-interview-questions/ 

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Jonathan Zuluaga
Community Manager
1 year ago
K
Frequent User
kyle.skinnerFrequent User
asked in Content Creation

How to manage a toxic social community

Hi everyone!I’ve been managing the social accounts of different brands for the last decade, and I’m coming across a situation I’ve never encountered before.TL;DR: our company was merged with another, completely changing our product roadmap, much to the disdain of current users (who the product is no longer geared towards). It has resulted in quite the backlash onto our social channels. Every post is met with comments about how awful our product is, how we don’t listen to the customer base, etc.What are some successful community management tactics you’ve employed when company changes disrupt the community?

2
K
Frequent User
1 year ago
K
Frequent User
kristi.tucker.dobsonFrequent User
asked in Content Creation

Connecting LinkedIn Profile to Sprout - super admin privilages?

Hey Sprout Community! My team has several clients connected to our Sprout and we have recently had issues reconnecting the LinkedIn company pages back to Sprout after the connection expires. We heard through the grapevine that this is due to LinkedIn updating their API to requiring a Super Admin privilege to connect to Sprout. Has anyone else had this problem within the last week or so? 

1
sarah.melton
New User
1 year ago
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Frequent User
lyndsay.nielsenFrequent User
asked in Content Creation

Error scheduling TikToks

Hi all - I’m trying to schedule my TikToks and am getting the following error: Uploading a custom thumbnail is not supported by TikTok.” How do I remove the custom thumbnail? I am not intentionally adding it nor need it. I’m uploading my .mov and it’s automatically creating a thumbnail in Publisher. Is there any way around this?  TIA!

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Jonathan Zuluaga
Community Manager
1 year ago
C
New User
caitlin.wiedenheftNew User
posted in Content Creation

Instagram Takeover - permission setup in Sprout.

Hey SproutSocial Community!I work at a school district and want to have a HS student ‘takeover’ the district’s Instagram account to share ‘a day in the life at from a HS student perspective’.  My question is - has anyone done a Instagram takeover yet through sprout?If so, what recommendations do you have for permissions?  I was thinking I would set him up in Sprout but would give him ‘needs approval’ access for the Instagram account.  That way I don’t share the password, and he still gets access to post, and I get to see it first before it’s LIVE.  Any suggestions? Anything I’m missing?  - Caitlin 

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sarah.melton
New User
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

Overwhelmed at work? Here’s how to talk to your boss about burnout

According to Sprout Social data, 40% of social pros say they experienced burnout recently. Which isn’t surprising for folks who spend the majority of their roles being the frontline for the brands they work on. It’s important to not suffer in silence and speak to your manager before you completely burnout. Check out the newest article from the Sprout Social blog on various approaches and strategies: https://sproutsocial.com/insights/talking-to-your-boss-about-burnout/ 

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Jonathan Zuluaga
Community Manager
1 year ago
S
stephanie.clarkSprout Team
asked in Content Creation

LATAM Social Media Usage

Hi friends! Stephanie from the Sprout team here. 👋🏻I’m reaching out with a question on behalf of one of our customers and hoping the community may have some insight: they work with an agricultural company and are putting together a social strategy for launching a social media presence in LATAM (Mexico, Argentina and Colombia specifically). For this project, we’re looking for recent research on social media usage among farmers, ideally within the LATAM region. We’ve found some decent starting research that’s more generalized around social media platform usage in LATAM, but are curious for more focused research on behavior/usage trends among farming/agriculture so we know where to prioritize our efforts. Appreciate your help in advance!

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S
1 year ago
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