I'm looking for some advice on handling departmental Instagram profiles for a college within a university setting. We've had a few departments express interest in creating their own Instagram profiles, separate from our main college account.
While we understand their desire for targeted communication, we're concerned about maintaining a cohesive brand, managing content effectively, and ensuring consistent engagement.
- What do you do in similar situations?
- Do you allow departments to create their own profiles?
- If yes, how do you ensure they align with the overall college brand and messaging?
- If no, how do you manage their specific needs and requests through the main college account?
Any best practices or guidelines you can share?
Thanks!